Volume 1 Into the Wealthy Family_Chapter 1054 Public Opinion
On the other side, Han Dong, who was about to arrive at his father's house, was also on the phone.
The purpose of his return to Dongyang this time was to help Tongwan resolve the crisis of public opinion, but in fact, this kind of thing can be operated without coming back in person. As long as a person steps into the southeast province, Dongyang is like a line leading him, and he can't stop.
I don't know exactly why I want to come back. But hometown is hometown, and there are always too many unclear attachments and attractions.
Take care of the children, spend time with the family, and work by the way.
The person who is talking is Ouyang Min, Han Dong is actually not good at marketing, including the last public opinion incident against Chang Yanhua, the actual operator is actually Ouyang Min. After the incident, Han Dong also made a special trip to let him hide abroad for a while, and only returned to China when the crisis was resolved.
Ouyang Min listened to one and realized three. After asking a few words carefully, he immediately replied: "Dongzi, leave this matter to me." I'll be in touch with them in the next few days......"
Han Dong opened the window and glanced at the villa that had been blurred to the point of not being clear from the rearview mirror: "Don't do it for a few days, I'll do it tomorrow, find someone to go to Tongwan to take a few sets of photos first." The first step is to make the Tongwan incident at least a hot topic in the major news, which should not be difficult. But we must pay attention to a good grasp of proportion, public opinion is ugly to the extreme, and when Xu Kaiyang himself is so black that people don't believe it, it is the time for a real reversal. All kinds of evidence, materials, Ming'er will have a meal together, and I will bring it to you. ”
"Another point, everything must focus on Xu Kaiyang himself. Black some unwarranted, so that the follow-up whitewashing is not so suspenseful......"
Ouyang Min listened and thought about it, and agreed from time to time.
Marketing is people's hearts, human nature, and the use of crowd psychology.
He and Han Dong have operated more than two major public opinions, all of which are unexpected, within the framework of the assumption. Sometimes Ouyang Min wondered what Han Dong couldn't do and didn't dare to do.
It is rare to operate a wide range of news at one time. Why, twice, three times.
With a spectrum in his heart, Ouyang Min finally said: "The money is ......"
"Zhenwei will come out first, and someone will come out. ”
"Understood. ”
Ending the call, Han Dong unconsciously tapped his fingers on the glass. After thinking for a moment, he dialed Huang Li's number again.
His most important job now is Haicheng, everything is ready, and the road is all paved. Only the construction of the commercial street has been completed and it has really entered the operation period.
to the home.
Father and stepmother had already rested, and after Han Dong finished washing, he sat at the head of the bed. I just feel that there is still something to do, and it is still difficult to sleep. Playing with mobile phones, reading books, these ways of passing time, are also difficult to get into and have no interest.
Irritability, irritability, hesitation. Dongyang, attachment is true, and it is also true that the knot has become deeper.
It was so deep that she was not even in the mood to respond to the message sent by Guan Xinyue, thinking that she would talk to her again tomorrow morning.
In a chaotic mood, time passes.
I don't know what time it was, Han Dong finally got sleepy and closed his eyes in a drowsy way.
……
The next day, I had breakfast at home. Han Dong took a taxi and rushed to Zhenwei with some materials.
One morning, he and Ouyang Min basically finalized the marketing plan. Without delay, just after noon, he sent someone to Lin'an to shoot, and at the same time contacted the relevant marketing company. In the afternoon, the photos and videos were sent back, and the marketing process was directly entered.
Acted swiftly without the slightest delay, that night. The news about Tongwan in a small area, and some news about Xu Kaiyang began to come into view.
A variety of eye-catching titles, at first glance, resemble rumors.
"There is a large-scale rupture in the real estate of Zhengyi Real Estate, and the owners gather in the sales department. ”
"Xu Kaiyang is rich and unkind, and he is high. ”
The second title is accompanied by an edited video. The angle is very wonderful, it is Xu Kaiyang's commanding hand, as if he is scolding others, which seems to be arrogant.
The news first spread online, and once it went live, it sparked a small discussion.
More out of context, less rational and neutral. There are hundreds of comments at least, and the content is unsightly.
Han Dong was still in Zhenwei, just after a meeting with Ouyang Min, chatting in the office.
If he hadn't been reminded, he would have barely paid attention to the news that had been created by his own hands.
Ouyang Min sat opposite him, got up and poured some water, and couldn't hide his smile: "Dongzi, this Xu Zong is also bold enough, and he dares to broadcast such a type of news." If public opinion were to go down the bandwagon, the impact would be too great......"
Han Dong folded his legs and leaned against the sofa, and flipped over with his hands: "There is a result, there is a cause." Now Tongwan is also close to saturation. Don't look at those real estate companies speculating in hot buildings, the supply exceeds demand. In fact, it is such a large market, and Lin'an is not a real first-tier city. Property prices are high, and the city has poor digestion capacity. said that more than half of it was sold, and I guess that a small half is hanging. ”
"Even if there is no problem with the quality of the real estate, with several large projects like Zhengyi Group being carried out simultaneously, the market has not been good in the past two years. If you can't think of a problem with the capital chain, it's unrealistic. And now, it seems a bit risky, and I can only do this instead. ”
"Once the reversal is successful, it is better than any propaganda method. ”
As he chatted, his phone vibrated rapidly.
Han Dong glanced at it: "Mr. Xu's phone, I guess I saw the news." ”
"Why don't you pick up?"
"Just a few words over and over again. Hang it out, and you will definitely give more marketing fees. We can't be in vain, can we? ”
Ouyang Min smiled: "Dongzi, you know that Mr. Xu is in a hurry. ”
Han Dong let the phone ring disappear, raised his hand and put the phone back on the table: "He's in a hurry, I'm also in a hurry." If it weren't for this kind of low-level mistake, I wouldn't have made a special trip to Haicheng. ”
Ouyang Min took a sip of tea and tentatively said, "The Tongwan project seems to be connected with Tongyuan Shopping Mall. ”
"Yes, there are a lot of new moon investments. Otherwise, I really don't need to do these bad things for Xu Kaiyang. ”
"You two?"
Han Dong glanced at it: "Ouyang, you also started gossiping." ”
In response, the phone rang again.
Han Dong got up: "Again." I'll take it, and it's not appropriate to keep not answering. ”
Ouyang Min saw him reply and leave the office, secretly puzzled.
It's obvious, I haven't seen Han Dong for a while. When we meet again this time, I can't tell what has changed, but my intuition has changed a lot.
The means of doing things have changed, the purpose has become stronger, and it seems that people no longer hide their wit......
Just like this time to deal with public opinion in Tongwan, he thought it was a favor, and Han Dong was still planning to trick Xu Kaiyang...... Looking at this situation, the other party has to be cheated willingly and grateful.
That's good, though.
He felt that Han Dong in the past was not like a businessman, but more like a high-roller. Doing business is not for money, just to find a job for a group of retired comrades-in-arms who can use their skills and earn a considerable income. To employees, to friends, and even to strangers. If you can help, do your best. If you can ignore it, you will voluntarily suffer losses.
Sometimes, the kind-hearted ones make him feel a little sorry for him.
Although it has an excellent reputation in the circle, it is undoubtedly a bit unqualified in terms of business.