PS: 7K big chapter, I have a cold, and I write a little slowly.

In addition, Xie Lu Xie Bamei's big red~

Boom –

The silver serpent flickered a few times in the gloomy clouds, as if splitting the sky, and thunder rolled through the sky.

Outside, the rain curtain was heavy, and the pouring rain washed over the houses and roads, and the splashing raindrops were blown up by the strong wind whirlwind, flying into the air and converging into a mist, and the vision was hazy.

J.H's new office building is adjacent to the Han River, the bustling riverside road winds from the downstairs, stretching out in the rain, the sky is dark, the roadside shops, the crowded traffic is lit up one after another, a piece of endless brilliance is in full bloom, ripples everywhere, the waves of the river reflect the prosperity, through a window, the sound of rain, cars, people, and the sound of the river rushing are blocked outside, the dimly lit interior, quiet and quiet.

When Kim Jung-wook followed Kwon Bo-geun and Park Young-jun to push the door in, his spirit was a little trance for a moment, and the contrast between the window, movement and stillness, busyness and tranquility impacted his mind.

With the establishment of J.H Music, the expansion of the company's scale, and the acquisition of other record companies, the original office space began to be stretched, and it happened that the first phase of the project was delivered, and after a little decoration, J.H Entertainment moved here, and the two companies officially separated from each other.

As early as the establishment of J.H Music, Ahn Joon-hyuk planned its business, in addition to the traditional record distribution work, it was also responsible for the establishment of a unified brand in the record industry, in order to avoid a bloated department and scattered forces, it did not run a brokerage business. The peripheral business is also temporarily entrusted to J.H Entertainment, so after the separation, J.H Entertainment does not seem to be lonely.

Outside this office, the corridor is full of busy figures, J.H Music is re-establishing ties with various brokerage companies, and J.H Entertainment, which has taken over its peripheral business, naturally has to cooperate with the dispatch, and the peripheral business of record distribution has always been the most trivial, and it is necessary to communicate with all parties. In addition, J.H Entertainment has shown strong capital power since it revealed. At the beginning, because of offending SidusHQ, it attracted a spontaneous blockade in the circle. It's also self-defeating, and now every day, a lot of scripts are handed here, and the planning department has to carefully review each script. Look for the business potential in it.

There are also some directors who can't get investment. Lobbying in person. It's very busy in the company.

After the separation of the business, in terms of personnel adjustments, the president of J.H Music was temporarily served by Ahn Joon-hyuk. Kwon Bo-geun was reassigned to the position of chief operating officer (chief operating officer), responsible for the company's specific business execution, and was relieved of his position at J.H Entertainment, with Ahn Joon-hyuk serving as the chief executive officer (CEO) of J.H Entertainment, Park Young-joon being reassigned to president and financial officer of J.H Entertainment, and Kim Jung-wook being the chief operating officer.

Half a month ago, he was still the CEO of Neowiz, but since the company was acquired by Changhe Real Estate, because of the setback of SM's strategy, the acquirer's plan to enter the entertainment industry went bankrupt, and the company has not received new capital investment for a long time, and even he was abandoned by the other party and almost forgotten.

Originally, he thought that he would lose his job after being acquired by J.H this time, but after he came, except for the first few days, because he was busy with business handover and other things, Ahn Junhyuk did not see him, and it didn't take long for him to receive news that he was appointed as the chief operating officer of J.H Entertainment, and originally his colleague Luo Shengjun served as the deputy director of operations, responsible for the company's game development and operation business.

Speaking of games, after Neowiz was abandoned by Changhe, the reason why he was able to barely maintain the situation was because the game department got government support, since Changhe no longer invested in Neowiz, the record business continued to shrink, and without J.H's acquisition, it may not be long before he had to fully shrink the record business and concentrate on game development.

The music game "R2Beat" led by Luo Shengjun attracted the attention of many Asian operators at the E3 exhibition, especially in China, where the K-pop dumping ground, where the IM communication giant Tencent was very interested in "R2Beat", and in his eyes at that time, Neowiz's future was pinned on this game.

But now you don't have to be so struggling.

J.H Entertainment has a strong strength, and after the acquisition, Neowiz has undergone a series of spin-offs and reorganizations, the record business was spun off to J.H Music, and the game business was also merged into J.H Entertainment, and in recent days, he has faintly smelled the wind from President Park Young-joon, and executive Ahn Joon-hyuk seems to be preparing to inject money into J.H Entertainment again and expand the game division, especially "R2Beat", which is currently in closed beta.

Ahn Joon-hyuk seems to be going to continue to enrich and expand its game modes with the advantage of sound sources, so that it will become famous at the time of its launch.

Counting all kinds of changes, Kim Jung-wook sighed secretly.

Last year, Ahn Jun-hyuk was just a small artist, but he had already begun to emerge, and since he saw that the old man he admired was foiled by Ahn Jun-hyuk, he knew that the other party would definitely rise. But even with such a concept, he still underestimated the rapid transformation of each other's identities.

When they meet again, the other party is already his top boss!

Thinking about it in a complicated mood, behind the desk, Ahn Junhyuk, who heard someone coming in, raised his head, and when he saw that it was them, he smiled: "Find a place to sit by yourself." ”

Kwon Bo-geun, Park Young-joon and Ahn Joon-hyuk supported them all the way, and they naturally wouldn't be polite when they got along with each other, and they went to find tea and coffee, but Kim Jung-wook seemed very restrained, sitting straight on the sofa and not daring to move.

After correcting a few more documents, Ahn Jun-hyuk finally took the time to stretch his waist and move his muscles, and then saw Kim Jung-wook's restrained appearance, he was stunned and said with a smile: "Jung-wook xi, I've been busy with affairs recently, and I haven't bothered to talk to you, is it going well in terms of work and life?"

"Thank you for worrying, everything is fine, the new environment is new, the company is strong, and it is much more comfortable than before. Kim Jung-wook hurriedly replied.

"That's good. Ahn Jun-hyuk nodded, "Temporarily putting you in the position of chief operations officer is a transitional position that you are familiar with, and I will not hesitate to confess to you, you and Luo Shengjun only need to do their current work, if "R2Beat" is successful, I am ready to separate the game department." Set up a new company, and then the new company will be in charge of you. Now J.H is in the development period, it doesn't matter if you are close or near, I just hope that everyone can do their best, you have done it seriously, and I will never be stingy with what you should give. ”

Speaking of which, it can basically be called a heart-to-heart, Jin Zhengxu was in a state of excitement when he heard it, and he was stunned for a moment before he even claimed that it was.

He is the one who has been in charge of a company independently. Now he was demoted to the third pick. If there is no sense of loss, of course it is impossible, Ahn Junhyuk's confession is right for his appetite. Not to mention the last sentence.

Well done. Don't be stingy with giving. Naturally, it's shares.

J.H is strong, and Ahn Jun-hyuk has also initially shown his business talent, as long as there are no big surprises. There is no suspense about the future development and growth, even if the shares given to them are only newly established companies in the future, with the background of J.H Entertainment, I am afraid it is also worth a lot.

The two chatted for a while, and Jin Zhengxu began to talk about the main purpose of the past, the previous Neowiz was limited to financial problems, even for the most important game department, there was no way to give resources to tilt, Luo Shengjun has always been quite dissatisfied with this.

Now merged into J.H Entertainment, for Na Sung-kyun, it is like a fish in water, recently he has been contacting some game development companies, ready to show his ambitions, Kim Jung-wook came over this time, is to report to Ahn Jung-hyuk that he has collected a part of the games in development that Luo Sung-gyun has collected and selected after analysis and selection of more commercial potential.

After taking the document, Ahn Jun-hyuk didn't look at it carefully for the time being, and as soon as Kim Jung-wook finished the report, Kwon Bo-geun, who was slowly sipping tea over there, put down the teacup and took out a stack of documents.

"J.H Music has removed all the music sources from several major music source websites, and now there is some resentment in the market, if we don't remove the music sources on Bugs, Mnet and Daum may have made a fuss, these last few days, several music source websites sent a note file. As he spoke, his expression was a little solemn, "President, removal is not a long-term thing after all, I understand that this is part of your strategic arrangement, in order to formulate unified standards, but if it takes a long time, not to mention the commercial losses caused by the removal of the shelves, the reputation will also be lost, those brokerage companies are willing to hand over the copyright to us for distribution, in order to make a profit, if we can't bring them benefits, then, I'm afraid, they will have to apply to the court to take back the copyright!"

Recovering the distribution copyright from the record company is the last resort for the brokerage company, because whether it can be recovered depends entirely on court arbitration, this kind of litigation costs a lot of money, and there is no unified standard for the outcome of the lawsuit, and it is possible to win the lawsuit or lose the lawsuit.

But if you are forced to be in a hurry, the agency really uses this trick, which is also a rather difficult trouble for J.H Music.

"Not bad. Park Young-joon also said, "Jun-hyuk, what do you think? These days, you have been talking to the outside world about wanting to take a stake in Pan-Tai, but you have not taken action, are you waiting for short-selling institutions to enter? But in the past two days, I have studied Pan-Thai stocks and found that large single transactions have begun to appear frequently, which shows that short-selling institutions have taken action, and if they don't keep up at this time, the market makers will fall into the hands of others!"

Listening to the words of the two, Ahn Jun-hyuk gradually frowned, but still didn't explain anything.

I flipped through the notes and documents, which were informal notices sent by the website to this side, which can generally be regarded as the most obligatory ultimatum, if there is no suitable reason here, in the future, J.H Music may have to be on their blacklist.

Ahn Junhyuk then put them aside, "Those websites don't need to care, if we want to unify standards, we are destined to touch their interests, it is a matter of time before we issue the most difficult ultimatum, we have our own Bugs, from content to sales integration, there is no need to look at their faces." ”

After saying that, he groaned, and he said with some hesitation: "The matter of Pantai ......"

The sofa was facing away from the window, and Ahn Jun-hyuk, half-leaning on the backrest, seemed to be drowned by the clear skylight under the rainstorm, and the figure with only a vague outline fell in the eyes of Kwon Bo-geun and Park Yingjun, and the two were suddenly a little surprised to find that Ahn Jun-hyuk actually had some hesitation.

Before today, no matter what kind of situation he encountered, there were few situations where this young man who single-handedly developed his current foundation could make him hesitate.

The last time, when he faced SKT directly, he was desperate and could make a big enemy, so he went to the appointment to negotiate later, hoping to reach a settlement in private, but he met an idiot rich three generations.

So, what is it for this time?

Kim Jung-wook is also a little strange, he is not like Kwon Bo-geun and Park Young-hand. It was with Ahn Jun Hyuk all the way, he once stood on the opposite side of Ahn Jun Hyuk, and felt Ahn Jun Hyuk's sharp and domineering aggression as an enemy.

In his impression, Ahn Jun Hyuk should be indomitable to achieve his goal.

Their doubts, Ahn Jun-hyuk was in full view, but he didn't speak.

Their vision is still limited, probably because of the series of successes they have planned recently, and some of them have blinded them, so that they have not even noticed. With the fall of only Kai. Pantech's market value has been shrinking under the crisis of confidence, and the government agencies that used to release some recent discussions on the JS war have been silent for many days!

The Performing Artists Association, the Ministry of Culture and Tourism, the Ministry of Commerce, Industry and Energy, the Fair Trade Commission, and the Inspectorate ...... These organizations, invariably, no longer mention anything about the JS wars. Disputes over the acceptance of the case have also not arisen again. On the face of it. It seems that with the emergence of the J.H. litigation strategy, they did not continue to invest in it, so these institutions began to slack off.

But. The war between JS has grown to the scale it is now, how can those organs be silent?

His hesitation comes from the meaning behind the silence of government agencies.

If he really uses a huge amount of money to start attacking Pan Thailand, when hundreds of millions of dollars of capital are fighting in that small area, the impact will be almost devastating, and then, in order to contain the bad effects of the war between the two giants, and for the purpose of protecting the consumer electronics industry, how will the now silent government react?

His hesitation was in the hope that he could grasp a certain degree, but the narrow channels for obtaining information made it impossible for him to grasp the current attitude of the government.

This is the weak side of J.H's heritage as a new company, and in the Congress and the relevant departments, it has not yet cultivated its own ears and mouths!

Thinking about it, Ahn Joon-hyuk smiled bitterly.

I wanted to wait a little longer, but the situation has developed so far that there is no way to wait.

Holding his chin with one hand and thinking for a while, An Junhyuk said, "Brother Handsome, when the company stabilizes, you can help me ask a few people from the family to come over." ”

Park Junjun was stunned for a moment, he naturally understood what Ahn Junhyuk meant by this, the so-called VIPs were actually those cousins, but the relationship between the family and this side was very tense, and when they were reluctant to approach, Ahn Junhyuk cut off contact with that side.

However, it's not a troublesome matter, it's a big deal to ask Jisoo to call back, and those old men in the family, no matter how much they hate him and Ahn Junhyuk, they can't show Jisoo their faces, so he nodded, "Understood, do you have any special requirements?"

"I want to set up a special department to be responsible for some special public relations work, and I need trustworthy people, so let's talk about it in detail when the time comes!"

…… Special PR work......

Kwon Bo-geun and Kim Jung-wook glanced at each other, Kwon Bo-geun was still a little confused, but Kim Jung-wook already knew a little in his heart - this so-called special department is mostly about managing bribes.

Many large companies have similar extraordinary organizations, and in the industry, this kind of organization that is not recorded in the official position is mostly a conventional thing, in fact, even if Ahn Junhyuk doesn't talk about it today, after a while, after he has established himself in J.H, he will bring it up.

Without the establishment of such a department, the company is in a passive position in the face of the government, and many companies set it up not to attack competitors through "reverse bounty" like Bill Gates, most of them just in case.

Others have it and you don't, others can use this to cause you trouble, and many times, business problems are not just simple business problems.

After giving the order, Ahn Junhyuk straightened up, the hesitation and hesitation that he had stayed before disappeared in an instant, and he was still calm and rational.

Since there is no way to wait any longer, he must act, and he will not be afraid, just like in the face of SKT, before he tore his face, he can choose to compromise in the future, but once he tears his face, he will definitely go all out!

"Brother Handsome, help me contact the media, hold a press conference, we are going to make an offer to Pan Tai!"

……

……

On July 22, the heavy rain poured down like the sky was falling, and the wind that crossed the coast whistled through the mountains and cities, and the heat disappeared for a while, but in public opinion, a fire suddenly burned in this summer rainy season.

After nearly a month of waiting, J.H. hesitated. Finally showing its edge.

On the afternoon of the 22nd, J.H Entertainment held a press conference to officially announce the launch of an offer to Pan Thai, and with this news, a huge shadow, like a dark cloud over Seoul, pressed heavily against the former giant of the mobile phone manufacturing industry.

Before the press conference, a huge amount of money quickly swept through the secondary market, and Pantech had no power to resist in response to the resistance prepared by J.H Entertainment. It quickly collapsed under the baptism of that terrifying amount of money. Short institutions cheer loudly.

And after the offer was officially made, disaster struck quickly.

Those small and medium-sized investors are not stupid, and many experts have analyzed it before, and Ahn Junhyuk acquired Fantai. The main target is for Melon and YMB. This is a rather hostile acquisition. If Ahn Junhyuk's acquisition is successful, then the most likely scenario is that Pan Thai faces the fate of being split.

And. Even if we don't face the worst-case scenario of a split, the situation is not optimistic for small and medium-sized investors.

According to the number of shareholders of Pantech, as well as the current reluctance of the company's management to be acquired, when J.H holds enough shares from the secondary market and other channels, Pantai is likely to be forced to delist by the securities management agency because the largest shareholder is a single party and the number of shareholders is less than the regulations.

At that time, the stock in their hands will still be a piece of waste paper.

Therefore, when J.H Entertainment's news was released, the market was suddenly miserable, in a short period of time, a large number of sell orders were put out, in order to get out as soon as possible, to avoid too heavy losses, small and medium-sized investors first started a "price war", just one afternoon, the transaction price of Pan-Thai on the same day fell rapidly, and on the next trading day, as the news of J.H Entertainment entered the market more and more widely, a wider range of price wars, it seems to be imminent.

However, on the same day, SKT entered the intraday.

SKT acted quickly and decisively, and when the market wailed because of J.H.'s arrival, it held a press conference like J.H. to say that it had agreed to borrow some funds to help Pan Thai tide over the difficulties and avoid a wave of panic, while going deep into the secondary market and violently attacking J.H who was rushing in.

If you describe it in figurative terms, it must be a violent earthquake.

On that rainy day, the two giants fought together on a silent battlefield, invisible blood splashed, the cold light of the knife and gun pierced the sky, and every time they collided, they burned as cold as numbers, but heavy banknotes!

The media described their collision as a "modern war".

"Modern warfare is about money, and every bullet and missile that flies out of the wall represents thousands of banknotes burning in that brilliant smoke of death. And this battle between J.H and SKT may be a modern war in another field. In order to destroy the confidence of small and medium-sized shareholders of Pantech, J.H is burning money every minute, dragging Pantech to the brink of collapse, while SKT is also burning money in order to restore shareholder confidence, trying to pull Pantech out of the hands of J.H and short-sellers......"

“…… The tug-of-war between the two sides has made Pan Thai experience a cycle of life and death like a roller coaster, but it has also caused their huge funds to evaporate quickly in every contest between high and low. The tragedy of the war is unbelievable!"

Yes, the war was tragic.

When Ahn Jun-hyuk came with a huge amount of money, the first round of defeat caused the management of Pan-Thai to lose 15% of its ownership, and the market value evaporated by more than 30%.

In the ensuing war, the heavy losses were some short retail investors, when they cheered, followed by J.H in the huge shadow, like a shark smelling blood, ready to carve up the pan-Thai gathering and eat it, they did not expect that SKT would enter the market so quickly, the sharp oscillation of the transaction price, so that the short attempt was shattered, and then the two giants faced each other, the aftermath swept over, and sucked many short sellers into this whirlpool of burning banknotes.

The daily financial news described the current situation of Pan Thai as an "alternative long and short showdown".

“…… J.H, under the leadership of Ahn Junhyuk, is playing the role of a bear, and it is constantly trying to pull Pantai into the abyss of collapse, in order to complete Ahn Junhyuk's goal of becoming the owner of Pantai, reduce resistance and escort. SKT, which entered the market protection, is obviously playing a bullish role, and its series of moves are aimed at calming the chaotic mood of shareholders within Pan-Thai and trying to rely on its actions in the secondary market to win over shareholders and create a unified external intention. ”

"Around Pantech, the two companies have launched a showdown in recent trading days in a way that everyone expected. Experts remind retail investors, please be cautious of the scope of the main battle of the two sides, do not rush in, there is no trick here, there is no loophole for the left and right, the only thing here is a war of attrition of cash, who has more funds, can last longer, who will finally win, rashly enter the retail investors, can only become the victim of the main showdown!"

Yes, the sudden decisive battle between J.H and SKT, its tragic degree, so that the financial community has to give cautious advice, in the past few days, many retail investors have been involved in the vortex bankruptcy, sad voices, endless.

Compared with the objective report on the battle situation in financial news, entertainment and mainstream pay more attention to the deeper intentions behind the decisive battle between the two companies.

A special economics professor at Dong-A Ilbo believes that this is a continuation of the JS war, and the decisive battle between the two sides is to compete for the leadership of the future digital entertainment field.

In the article, he said, "As early as the first round of the JS war, an old friend of Seoul National University pointed out that this was a collision of strategic developments. In order to avoid being eliminated by users in the process of digital reform, SKT's future development needs to get rid of the role of a simple pipe provider, which requires a rich digital entertainment business, and the importance of Melon is related to whether SKT can take it as the core in the future and continue to dominate the Internet in the new era. ”

Similarly, Ahn Joon-hyuk has obviously noticed the future trend of the triple play process, J.H Entertainment, which he founded, has a natural advantage in transformation (content producer), which also determines his entry threshold is lower, but the potential of the domestic market does not allow the existence of two rulers, since the establishment of J.H Music, this decisive battle is the inevitable development since the conflict between the two sides of JS - SKT wants to keep Melon's position for the time being, and J.H wants to eliminate the influence of YMB on its unification and the process of the record industry. I am not surprised to see the tragedy of the decisive battle that was destined to happen a month ago, and I am also not surprised to think that the decisive battle between the two sides, no matter which side lasts to the bottom, will surely be reborn from the ashes and give birth to the future ruler of South Korea's digital entertainment field!"

This article helped J.H. and SKT to publicize the cruelty and importance of the decisive battle from the relatively narrow scope of the financial field to more people.

Numerous entertainment media outlets have also poured in.

"In order to compete for the dominance of the future, J.H and SKT staged a cash battle, and Pan Thai became the home of the war!" - Naver Entertainment published a simple four-panel comic on the page, the main characters of the comic are two villains brandishing knives in the shape of banknotes, slashing each other, named J.H and SKT respectively, and there is also a villain named Pan Thai around him, with two broken arrows stuck in his buttocks, kneeling and crying.

"With the collision of strategies, J.H Entertainment suddenly made a force, calling for the dominance of SKT, in an attempt to be the leader of the digital entertainment industry in the future. ——Daum's headline cover, using Ahn Junhyuk's endorsement photo once taken for a Korean suit brand, black and white background, Ahn Junhyuk stands in front of a floor-to-ceiling window, overlooking the rivers and mountains outside the window, the kind of domineering and cold that intends to reign at the top, with the title, jumps on the page. (To be continued......)