Chapter 358: So planned
As for how to specifically do product promotion, it is completely the purview of the planning department, he only needs to report the type of product that needs to be promoted to Han Zheng, and provide necessary assistance when Han Zheng needs it.
First of all, Han Zheng needs to work with his subordinates to get a planning plan, at what time and where, in what way, which products to promote, who are the partners, how much the activity budget funds need to be used, and so on...... Sometimes you even need to prepare two or three different sets of plans at the same time for the leader to choose from.
Then Han Zheng needs to report this plan to the general manager's office of the branch company - at present, there is no general manager of the branch company in Z City, and several vice presidents under Lao Zuo are responsible for R&D, production, sales and sales, so the matter of Xuan's planning must be reported directly to the president's office, and the assistants in the president's office will give opinions and suggestions after reading it, and then hand it to Lao Zuo's desk, and Lao Zuo will sign this matter before it is settled.
But wait, the matter is not over at this point, Han Zheng took Lao Zuo's approval and got the finance department to declare the funds, and he also had to find the financial director to sign, and he also had to find the outside media company and advertising company to implement it...... In short, this matter has not been skimmed so far, Xiao Nan just met Han Zheng and Lu Gong by chance, and it is not her turn to do anything at this stage. So what should Xiao Nan do, what do you have to do - it's just that this afternoon, she is exempt from the assessment in the next two training classes, and it doesn't matter if she doesn't go to it.
But Xiao Nan is not willing to be idle, compared to receiving training in this beautiful women's team, and then playing the role of showgirl in the new product promotion activities, Xiao Nan is more eager to be regarded as a technician, for example, she signed a "test driver" contract with Lao Zuo, test every day, write reports, and work with engineers to discuss and improve the deficiencies of the verification car, and then start the next round of testing......
This kind of work is at least more technical and challenging, rather than relying on eating youth - Although after a few training sessions, Xiao Nan also knows that it is not so easy to be a showgirl in this beautiful women's team, other girls are not like her, some subjects can be exempted from assessment, they need to take six training courses a day, of which two locomotive driving technology training courses are still carried out outdoors in the high temperature, these delicate and weak young girls have no perseverance, it is really not so easy to persevere- But even so, it still can't completely hide the fact that their profession is to eat youth.
Showgirl can only be done by young and beautiful young women, and as they get older, and even after marrying and having children, the door to this industry will naturally close to them. The reality is cruel, no one can live forever, and girls' youth is extraordinarily short, even more so for showgirl.
Youth is short, and only once, so it is particularly precious, but people always have to wait until they are completely lost to know how to cherish, when they are young, they often do some meaningless things, waste their lives, and squander their youth.
Xiao Nan used to be no different from ordinary young people, and often did things that seemed meaningless to his parents, such as driving a motorcycle on a mountain road, or partying with a group of motorcycle friends, smoking, drinking and chatting...... The reason why she doesn't do that anymore is because she always feels that the youth and beauty she has now should not belong to her in the first place, and squandering her youth that shouldn't belong to her is like picking up someone else's huge amount of money and then going shopping and shopping, which is no different from a crime.
Xiao Nan can accept that she is a girl, and she can even accept a job like showgirl for the time being, but she must not allow herself to give up her ambition as a boy.
So Xiao Nan volunteered to help Han Zheng with a business plan, because Han Zheng is still a layman and is extremely lacking in locomotive-related knowledge. Although after he took over Lao Zuo's "New Strategic Product Line Promotion Plan", he had to make up a lot of locomotive knowledge, but those knowledge was used to deal with the new products launched by the second new product development department, and for the products of the first new product development, Han Zheng was at a loss with the technical manual given to him by Lu Gong.
So Xiao Nan took the initiative to take over these materials that Han Zheng couldn't understand, and helped him analyze the market positioning of each new product, their respective technical characteristics and selling points, and the target group they targeted, and then further deduced the corresponding promotion strategy, whether to engage in profit promotion, or to send cars to the countryside, whether it is a five-year warranty, or advertising bombardment...... Then the specific implementation of each promotion strategy, whether it is discount or rebate, as well as the creativity and style of the advertisement......
Of course, all this work is not something that Xiao Nan can complete as soon as he touches his lips, which requires a long time of planning and preparation. The first thing Xiao Nan did was to let Han Zheng know what the new product development department was going to do this time.
"Although the shape of this car looks very fashionable, but its essence is still the old CG125, mid-camshaft top rod engine, is a very old model, the reason why it is still produced and sold, is because this model has the advantages of simple structure, leather durability, low price, etc., equivalent to AK47 in motorcycles, in the rural areas of the country is extremely large, known as the South CG North Wuyang said......"
Xiao Nan took the information sent by Lu Gong and explained it to Han Zheng page by page. Han Zheng very carefully recorded what Xiao Nan said in his notebook for later reference - after all, the things that Xiao Nan talked about were far beyond the content included in the thin pages of technical information, and even if Han Zheng went to the Internet to look it up, he didn't know where to start.
Xiao Nan explained to Han Zheng while reading the information, and slowly she found that almost all of the "new products" developed by the original new product development department were "pseudo-new" that changed the soup without changing the medicine, each of which was an old style that had been rampant in the market for decades, and the engine was still the original old engine. Although the technical information is written in a frenzy, in essence, it is still the old-fashioned CG125, GS125 or GY6, which is the expanded version of the CB150, and there is no real new technology, compared to the new product development department of the second in-line four-cylinder, water-cooled V-twin cylinder, single-cylinder double camshaft four-valve balancer shaft, these strategic product lines installed with new technology Wu Yan, these cars of the new product development department are simply locomotive fossils, Xiao Nan couldn't help but shake his head and sigh while explaining to Han Zheng.
"What's wrong with you, Xiao Cheng, why have you been sighing?" Han Zheng quickly noticed the change in Xiao Nan's mood and asked with concern.
"It's nothing, I'm just sighing, these old products that have been discontinued abroad for decades, our company is still producing in large quantities, and we can't even see a little key improvement...... Xiao Nan shook the information in his hand and said to Han Zheng: "You look at these models, the power system remains the same, we can say that this is a mature classic, the low-end market still has a great demand for these styles, as long as the shipment is large enough, you can make money;
Xiao Nan said, pointing to the picture on one of the pages of information: "Look at this, I have nothing to say......
Han Zheng took the information and looked at the picture carefully, it was a CG150 cruising motorcycle in the shape of Harley, with a huge body, a long wheelbase, a low and stocky shape, fat and wide front and rear tires, shiny electroplating parts, and a high handlebar...... "Xiao Cheng, isn't the shape of this car very good, you see, it feels very similar to the one driven by the governor in the movie, how stylish it is on the road to drive such a motorcycle......"
"Poof-" Xiao Nan was teased by Han Zheng and squirted a mouthful of tea all over the ground, Han Zheng didn't know where he said wrong, and looked at Xiao Nan with a very innocent expression.
"You, you really don't know how to drive...... Xiao Nan pointed to the picture, couldn't help but smile and said: "Look at this car, such a huge body, the curb weight is more than 170 kilograms, such a big pair of wheels, but only a single-cylinder CG150 machine, just 150CC! Do you know how big a Harley-Davidson machine is? 1800CC, and it is a V-twin cylinder!" Therefore, in order to cover up so much of the remaining space in the engine position, and a plastic shell is wrapped on the outside to block, not to mention the ugly shape, but also affects the heat dissipation, there is no Harley's amazing power, but there is a Harley-sized body, our veterans in the motorcycle circle, generally call this kind of car the meat bomb prince, driving this kind of car is often a typical sign of a fool novice......
"Ah...... That's it......" Han Zheng was shocked by what Xiao Nan said, as if a door had opened out of thin air in front of him, and through the crack in the door, he saw a completely strange new world. "I don't even know how to write such a business case when you say that, such a bad product, no matter how much you grease and powder, it's not much better......"
Xiao Nan smiled and shook his head: "It's not like this, each car in these materials has its specific consumer group, you have to find out the psychological state of these people, describe your products in a targeted manner, and say more about the advantages and disadvantages, you will give him a spring and autumn penmanship......"
"Isn't that a lie?" Han Zheng regretted it as soon as he said it, if this was a lie, then he himself was a big liar, and Xiao Nan was a female liar......
"I'm sorry, I didn't ......choose to say anything when I was excited" Han Zheng looked at Xiao Nan with great regret, and found that Xiao Nan was not angry at all.
"You're really dead-eyed...... Xiao Nan said angrily: "Who wants you to deceive people, I just let you boast more about your advantages, what kind of shape is powerful and domineering, what shows the arrogant and uninhibited temperament of the driver...... In short, you have to talk to the hearts of potential consumers of this car, how to make them listen to it comfortably...... As for the power index or something, you can honestly write it in small print, anyway, people who will pay attention to this kind of car must not be able to understand it, as long as you can make them feel that as soon as they get on this car, they can immediately transform Pan Xjiang into Arnold Shuhua Sinliga, and your task will be considered a success!"
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Unconsciously, when it was time to get off work in the afternoon, Han Zheng's subordinates had already quietly cleaned up the table, but they watched their boss and the beautiful woman discuss work, but no one dared to go first. Fortunately, at this time, the loudspeaker outside sounded the sound of off-duty music.
"I'm off work so soon......" Han Zheng looked at his watch and stopped the pen in his hand. "Anyway, these tasks can't be done in a day or two, or ...... Shall we continue tomorrow?" After speaking, he looked at Xiao Nan hopefully.
"Okay. Xiao Nan readily agreed. Having work to do makes her feel like a useful "technician" rather than a vase of flesh.
"Thank you Xiao Cheng, without your help, I really don't know how to start with this project......" Han Zheng said to Xiao Nan while putting away the materials and notes.
"Thank you, aren't we good friends?" Xiao Nan's almond eyes flickered, and he said with a sincere face.
The three words "good friend" were like a spike, piercing deep into Han Zheng's heart, and a painful look flashed in Han Zheng's eyes. "Right...... We are...... Good friends......"