Just when the box office of "Double Treasure Fighting Demons" was soaring in the North American film market, the public relations and competition for the Oscars also entered the final sprint.

Robinoff paid more and more attention to Peng Yichen, and he even personally invited Peng Yichen to Legendary Pictures to hold a special meeting to discuss how to help "Life is Beautiful" complete the "last 20 days of Oscar public relations sprint".

The theme of the conference was simple: to analyze the current Oscar-winning opponents of "Life is Beautiful" in order to develop a plan for how "Life is Beautiful" will be PR in the final judging stage.

It can be said that "Beautiful Life" is very capable of winning awards, and now it is the most competitive and critical moment.

Peng Yichen and Sun Yizou came to the headquarters of Legendary Pictures in Burbank, California, at the time agreed by Robinov.

The two of them were a little unclear about the content of this meeting.

"The Oscars ceremony is about to start, and the judges of the PR are all in place, why do you still have a meeting?" Peng Yichen asked Sun Yizou in the elevator with some confusion.

After all, the other party has been an agent in Hollywood for more than 20 years, and he should know some of the Oscars.

"I used to just give performance awards to actors, and it stands to reason that by this time, the fate of the awards should have been roughly determined. I don't quite understand Robinov's thoughts?" Sun Yizou was also confused.

Soon the two of them took the elevator to the floor where the conference room of Legendary Pictures was located.

As soon as the two entered the conference room, they saw that the milky white lights inside had all been turned on, and the executives of Legendary Pictures all stood at the conference table twice, ready to greet them.

To be precise, it is to prepare for Peng Yichen.

In the past three weeks, Peng Yichen and his films have turned the tide in the North American film market, and he has completely established his reputation in the film industry of the Star Flag Country.

Robinov was the first to greet him, followed by Joseph, 54, the owner of Legendary Pictures and a former senator of Los Angeles.

The two warmly shook hands with Peng Yichen and Sun Yizou, and then let the two into the conference room.

As soon as he sat down at the conference table, Peng Yichen saw Denzel, the manager of the distribution department, who he hadn't seen for a week, and he couldn't help but laugh and said, "Hey, Denzel, I haven't seen you for a few days, why has your face become so bad?

During this time, Robinov, in order to strengthen the Oscar research of "Life is Beautiful", called Denzel back to Legendary Pictures to be in charge of public relations.

As for the release of "Double Treasure Fighting Demons", it is clear that this experienced manager is no longer needed.

After all, as long as those theater managers are not idiots, they will definitely cry and shout, demanding the release of "Double Treasure Fighting Demons".

As a result, the film received an astonishing 7,000 screens in its fourth week of release, the second week of its large-scale release.

So this movie doesn't need to worry about Denzel anymore.

Denzel smiled bitterly: "Director Peng, after I worked with Mr. Robinov, I was under a lot of pressure than following you." The doctors said I had a nervous breakdown. ”

Peng Yichen nodded and said with a smile: "Don't complain, the public relations cost of "Beautiful Life" is 5 million US dollars, and the commission you get from it should be more than your salary in a year." ”

Denzel smiled a little embarrassedly: "Director Gu, don't make fun of me, I'm just an errand runner and can't make much money." ”

Soon, the meeting officially began, and Joseph, the owner of Legendary Pictures, personally handed Peng Yichen a folder.

"What is this?" Peng Yichen said with some surprise.

"This is the "Enigmatic Eye" crew, the entire PR plan for the next 20 days, and the data from the Oscar jury that currently supports the film. Joseph said with some concern.

Peng Yichen and Sun Yizou took over the folder and carefully flipped through the contents.

It clearly states that Time Warner's Bix personally arranged for the entire company's media resources to be tilted towards "Mysterious Eyes". And the film's director, José Campanelella, will also participate in at least 50 events across the United States in the next 20 days.

This is an overwhelming public opinion propaganda plan, just so that the film can win the Oscar for Best Foreign Language Film.

Joseph saw them begin to look through the papers, and explained to them in earnest:

"Starting today, José Campanelella, director of "The Mysterious Eye," will start in Kansas City. Travel all the way to 15 major cities, be interviewed by local media, and participate in local TV talk shows.

New York, New Jersey, Los Angeles, Orange County, and many more are all areas where Jose Campagella focuses on his work.

Because these cities are the places with the most Oscar judges.

At the same time, the publicity direction of the crew of "The Mysterious Acting Eyes" covers almost all classes of audiences in the Star Flag Country.

Every media and TV station has a different audience.

Therefore, Warner chooses different media for different audiences, and even adjusts the content of different interviews.

In terms of large media channels, they found ABC TV, The New York Times, Time, Newsweek, Flashworld, Premiere, Entertainment Weekly and other large media outlets to feature and interview the film.

In terms of local media and professional media, they found the most popular newspapers and magazines in each city, as well as some professional review publications such as "Star Flag Country Cinematographer", "Film Review", etc., to analyze the film from various angles.

Even in terms of young people who don't like art films, Times Hua Na has also found special media, such as MTV, "Rolling Stone", etc., to report on "Mysterious Eyes".

What's even more exaggerated is that Time Warner even opened up the media resources of "Time Magazine", which is a housekeeper, and reported the whole process of "Mysterious Eyes" in various professional awards before the Oscars.

Film Critics Awards, Golden Globe Awards, Oscar Finalists, BAFTA in the UK, Best Foreign Language Film in the Directors Guild of the Star Flag and many more.

As long as the film has a nomination, Time Magazine will report it.

From the beginning of each awards ceremony, there are hundreds of media waiting to interview all members of their crew in the media interview area of "Enigmatic Acting......

It is estimated that by the day of the final voting day of the Oscars, there may be more than 4,000 reports on "Mysterious Eyes" in the United States......"

With Joseph's explanation, the expressions of everyone at the scene slowly became solemn.

Robinov waited for him to finish, then added: "The other shortlisted films for the best foreign language film will probably publish at least 3,000 articles about it in the mainstream media." ”

Peng Yichen listened to these Hollywood companies, playing hard and even crazy about public relations for the Best Foreign Language Film Award, and couldn't help but feel a little numb in his scalp.

He glanced at Sun Yizou and saw that he didn't have any hints, so he said: "When did the Oscar for Best Foreign Language Film become so important, how do I feel that these Hollywood companies attach more importance to this award, even more than to Best Picture?"

Hearing this, Denzel interjected: "Because your "Double Treasure Demon Fight" has threatened their summer film release plan. ”

Peng Yichen was even more strange and said: "Even so, what's the use of them doing so much propaganda? The Oscar judges are not the main target of these media outlets. ”

Before Denzel could reply, he heard Sun Yizou answer in a low voice:

"It's a public opinion campaign, after the shortlist is announced, when the quality of the films is similar, it's good if everyone around is talking about a movie.

Those judges hear these chatters around them every day, and they subconsciously think that this movie is better.

In the end, when they voted, they naturally voted for the film.

In addition, among the five major professional film awards with "Best Foreign Language Film" in the Star Flag Country, "Mysterious Eyes" has won three of them.

Includes: Star Flag Country Film Critics Awards, Los Angeles Film Critics Awards, Boston Film Critics Awards......

With such a strong public opinion, our chances of winning the prize will be reduced to a very low level......"

So that's it......

Peng Yichen secretly thought in his heart that the hatred between these Hollywood studios and himself should not be so great.

As for saying that their movies affect their summer movie release plans, they have to deal with themselves.

Peng Yichen believes there are reasons for this.

However, spending such a lot of money and resources is just for the box office win or loss of a summer file, Peng Yichen doesn't believe that those old foxes in Hollywood have such impulse.

Thinking of this, Peng Yichen couldn't help but look at Joseph and Robinov meaningfully: "The reason why these Hollywood company executives are so bloody is not just because of me. ”

Robinov shook his head with a smile and said in a deep voice, "It's really not just your problem. It's the cooperation between the Chinese film market represented by you and the traditional Hollywood filmmaker forces, which makes the Wall Street forces in Hollywood uncomfortable. ”

Peng Yichen pondered for a while, looked at Robinov, and thought to himself, you are going around with me today, are you telling me that the people on Wall Street are going to do something to us, and we will be arrested?

This group of guys must have a way to deal with it.

"If you have any way to deal with it, just say it quickly. Rest assured, since we will continue to work together in the future, I will not give up easily and cooperate with those people on Wall Street. Peng Yichen expressed his attitude openly and honestly.

"Director Peng. Only then did Joseph tell the real reason why Peng Yichen was called here for a meeting this time: "Mr. Robinov, ask me to introduce you to a person who can help us solve the current predicament." ”

……