Murdoch is only the majority shareholder of Twentieth Century Fox, and he is not technically a Hollywood man.

He didn't have a deep understanding of Donn's speech.

He didn't think much about it.

He didn't pay much attention to the recent events in Hollywood. All of his energy was spent in the "firefight" with the Bancrofts, from whom he was going to buy the Wall Street Journal!

The New York Times, The Wall Street Journal and The Washington/Shengton Post, the three most prestigious newspapers in the United States, are controlled by the Salisbergs, Bancrofts and Grahams, respectively.

Counting the Chandler family of the Los Angeles Times, these four families claim to be the banner of the liberal media in the United States!

However, in 2000, the Los Angeles Times was acquired by Tribune Group, and the Chandler family disappeared from the stage of history. Now, under Murdoch's powerful offensive, how long can the Wall Street Journal's Bancroft family hold out?

Murdoch was a conventional-minded media mogul with a soft spot for newspapers.

Naturally, his understanding of the emerging Internet needs to be weakened by a few notches.

Even several Hollywood bigwigs understood that the content of Donn's speech this time was aimed at Hollywood's defense against Silicon Valley!

At the NBC Group headquarters in New York, Steve Burke and several assistants were in the office, with a serious face.

On the desk was a mini unplugged stereo with live audio from Donn's lecture at USC, Los Angeles.

"Donne, yes, he's Donn. ”

Listening to the content of the speech, Steve Burke sighed again and again.

When Donn was in Hollywood, Steve Burke had already left Disney for Comcast, trying to save the country and return to Hollywood.

He didn't have a sharp conflict with Donn.

This time, he saw Donn's sharpness.

Steve Burke wasn't Murdoch, and he understood what Donn meant in this speech.

Now Hollywood is thriving on the surface, and everyone even fights to grab territory. Donn is a reminder, a warning, that Hollywood, like all other traditional businesses, is in the midst of a tsunami crisis!

The Internet has killed the traditional newspaper industry half-dead, and the traditional music record business has shrunk by half.

Next, it's the turn of movies and TV series!

Hollywood's very core is taking a hit.

In this situation of extremely powerful external troubles, Hollywood is still drunk and only cares about immediate interests, and divides up the profits of the film market?

Although I earn less now, at least I still have money to make!

When the Internet tide hits, there may not even be a chance to make a small profit.

At this time, there is still infighting, isn't it fast for relatives to hurt enemies?

At this time, Done's voice came from the mini stereo again-

"Unlike a lot of Hollywood people who sneer at Silicon Valley, I have a good relationship with Silicon Valley, and I have a lot of good friends over there. I have also been involved in a number of investments in high-tech companies. Because of this, I have a deeper understanding of the Internet. ”

"As early as three or four years ago, New Global had already made strategic adjustments. In the past, Hollywood integrated traditional media such as film production and distribution, and television networks. In this mode, a lot of Hollywood giants were born, and you have all seen it. However, this model belongs to the last century. In the new century, it is the world of the Internet!"

"The Internet, a new medium, will gradually replace traditional media such as newspapers and magazines in the early stage, attack movies and television in the middle stage, and really call for cinemas and television stations in the later stage. Some people may think that I am wondering, how can the Internet replace the cinema, how can a computer screen be compared to the big screen of a cinema?"

"I'm telling you, it's wrong! It's a big mistake! The development of science and technology in the Internet era will be far beyond your imagination. The big screen effect is indeed shocking, but what if it is virtual reality technology? Well, let me explain one more thing, the so-called virtual reality is the use of computers to generate a simulated environment, which is a multi-source information fusion, interactive three-dimensional dynamic vision and physical behavior system simulation, so that users are immersed in the environment......"

……

Like Murdoch and Burke, Michael Eisner was following Donn's lectures.

When he heard Donn emphasize the threat and power of the Internet, and advocated that Hollywood's media giants should move closer to the Internet, otherwise they would be in danger of being in danger, it was angry and funny.

Internet?

Do you think you know the importance of the Internet?

If it weren't for the power and potential of the Internet, would Time Warner merge with AOL like a bankruptcy?

Even Viacom, Sony Entertainment, and Comcast all launched some Internet services back then.

Including Disney!

As early as 1999, Disney followed the wave of the Internet, created its own network department, and opened a website, aiming to compete with portals such as Yahoo and AOL.

As a result, just two years later, the Cyber Department closed its doors. Disney laid off more than 400 employees and lost $800 million in the quarter, bringing its total loss to more than $2 billion in two years. Severance pay for employees alone cost $50 million.

This is a real lesson in blood and tears!

Michael Eisner was completely convinced, and no longer dared to build an Internet industry, and "degraded" Internet companies to branches of traditional media units, such as ABC TV Network and ESPN, and no longer set up another portal for the Internet business. In terms of management, websites are no longer doing their own thing, but have to take on the marketing of TV channels.

Like other media groups, after rounds of layoffs and reorganization, Michael Eisner no longer expects the Internet revolution to create any miracles, nor does he talk about "wireless strategy", "portal strategy" and "content strategy", but uses existing brands, pays attention to cost management, and does real results.

Donn's argument, in Michael Eisner's view, is sensationalism!

A group of people have already experimented with it, and the Internet and Hollywood can't pee in the same pot!

Donn's clichés are really not new.

However, the next set of data listed by Donn shocked Michael Eisner.

"In the past three years, our R&D spending in the high-tech and Internet fields has been US$3.5 billion, US$5.8 billion and US$8.4 billion, respectively, with an average annual R&D growth of up to 50%. Hollywood has learned a lesson from the wave of the Internet, but this is Hollywood's strategic decision-making mistake, not the incompatibility of the Internet with Hollywood. First of all, it is necessary to have high investment, perseverance and high investment!"

Michael Eisner is stupid.

New Globe's R&D expenses are more than $8 billion a year, and more than $10 billion next year?

Is this still a media company?

Isn't this a high-tech company in the guise of a media company?

Suddenly, Michael Eisner had an epiphany and understood the implications of Donn's words.

Earlier, Donn said that Hollywood will be mortally attacked by Silicon Valley! The Internet is an irresistible weapon! If Hollywood does not make preparations in advance, it will be severely attacked.

Then, Tang En said that New Global's R&D expenses are increasing year by year, focusing on building the Internet technology industry.

When the two are combined, the truth is clear!

In the future, Silicon Valley will hunt Hollywood through the Internet!

Hollywood media conglomerates in those media outlets are all going to be hit hard, including industry giants like Time Warner and Disney.

Only New Globe can pass this hurdle, because New Globe is not only a Hollywood company, but also a high-tech Internet company!

Donn's relationship with Silicon Valley is too close.

Including Apple, Amazon, Google, and other promising tech giants, all of which are owned by Donn.

Maybe...... Don has long been in cahoots with Silicon Valley!

At this point, Michael Eisner understood what Donn meant.

Now, isn't the Big Five alliance encircling New Universal?

Truly!

The strength of the Big Five Alliance, coupled with the power of the MPAA and the major guilds, New Universal can only parry, but has no power to fight back.

But Don is not without a backhand!

He can join forces with Silicon Valley!

YouTube video sites, as he highlighted, are a living example!

This kind of video site is really hot!

Especially after the network speed up and network fee reduction next year, the viewability of online video will be greatly improved.

If video websites become popular, then who will buy discs? Who will wait hard to watch film and television content on TV stations? It can be on-demand on the Internet at any time, which is convenient and fast, and does not require additional equipment costs.

Just look at the role of movie review sites like IMDB and Rotten Tomatoes.

If a movie receives a very low word-of-mouth rating, it will be difficult for the film to get the desired box office even if it is starring superstars and gathering big names.

The Internet has really affected the box office.

"It's a flare!"

Michael Eisner knew Donn too well, and he finally understood the true purpose of Donn's speech.

Donn is telling Hollywood to stop everything! If you make me angry, I'll join forces with Silicon Valley to destroy you all!

Michael Eisner couldn't help but smile wryly.

In the past few days, he has conducted a comprehensive investigation of Scott Swift.

It is almost certain that Scott Swift will suddenly switch from the high-tech industry to invest in Disney because of Donn's influence!

He was glad he was at one point.

I thought that Donn used this trick to force Disney to comply, because he had nothing to do in the face of the strong pressure of the Big Five Alliance.

Unexpectedly, people have enough confidence and a big mouth!

Under the encirclement and suppression of the Big Five Alliance, Tang En not only did not flinch, but instead issued a threat of a sky-shattering cannon!

He's threatening Hollywood!

Want to go it alone?

Let's come along!