171 Mark McCormack & IMG

After some introduction, it can be regarded as a simple acquaintance, and the next thing is naturally an inexplicable hot chat, in fact, Li Feng is really not interested in this at all.

Now Franklin Johnson, the CEO of the US Open, is walking with Li Feng on the court, and at the same time introducing people in the court from time to time, as for the rest of the bigwigs, they are busy with each other.

For Franklin Johnson's enthusiasm, Li Feng is really a little baffled. In fact, Li Feng underestimated the power of capital, now who doesn't know that Li Feng is a genius investor, and the projects he invests in are all very profitable, if he can catch Li Feng's line and follow the trend, it is enough to become a rich man, this is what many people think.

In addition to the organizers of major tennis tournaments, there are also some corporate sponsors, fashion media fields, etc., which is very lively.

"Pete, don't bother you, I'm here to introduce you to a young guest and young talent, this is now the American idol, the first day of the United States, the first day of the United States, and the son of wealth - Mr. St. John Lee.

John, this is the first man in the world today to be a man and a woman, Mr. Sampras, Miss Graff. ”

As the two walked up to a group of mostly tall men, the enthusiastic U.S. Open president immediately introduced Mr. Li.

……

Li Feng saw a lot of familiar faces, including the current men's and women's tennis kings Sampras, Graff, as well as Agassi, Zhang Depei and others, who were fiercely competitive in the US Open, and a few unfamiliar but now top 10 players in the world.

Well, maybe it's like like and people are grouped, and this is a meeting point for one of the top tennis players at the moment. Although today's tennis players have been involved in business, they are still relatively few, mainly relying on the prize money of those events, rather than relying on commercial advertisements and so on as in later generations, and therefore, these players are actually the worst kind of people in the court.

Naturally, after knowing Li Feng's identity through the introduction, these people were also very surprised, but they really didn't expect that the young man in front of them was now a super-rich man and an idol in the United States. To tell the truth, Li Feng stood beside everyone, and few people knew him, although they had all heard of his name.

The next hot chat is inevitable, Li Feng also specially chatted with Zhang Depei, after all, he can be regarded as a Chinese fellow countryman.

even learned that Zheng Depei is now living in Los Angeles, and invited him to come to the house to sit at home when he has time, which flattered Zhang Depei for a while.

Bidding farewell to the current tennis kings, Li Feng turned around again under the leadership of Franklin, what disappointed Li Feng was that he did not see the future tennis girl Kuva, it is estimated that on such an occasion, today's Kuva is not qualified to enter.

When Franklin took Li Feng to the group of people again and made an introduction, Li Feng suddenly became interested again, and it was not ordinary interest, but a big drop of interest.

……

"John, this is the founder of IMG (International Management Company) Mr. Mark McCormack, and he is also one of the founders of the PGA (American Professional Golf Association) and ATP. ”

In fact, after hearing Franklin's words, looking at the tall old man in front of him, who should be about 1 fan 9 tall and on crutches, Li Feng's eyes lit up, this is his goal.

Yes, to be precise, IMG is one of Li Feng's goals, speaking of sports economy or sports agent, in the history of world sports, we have to mention the old man on crutches in front of him, Mark McCormack, who is definitely a legend of sports economy.

This old man has a historical impact on the modern sports economy, and in 90 the American sports magazine listed him as one of the most powerful people in international sports, and what kind of people are written on it, such as the president of the Olympic Committee and the president of FIFA.

Also in '91, the Times listed him as one of the 1000 most influential people in the world of the 20th century. It can be seen from this that its huge influence in the world, although the wealth is not very much, but it is definitely a heavyweight in the international sports world, especially in golf and tennis, it is definitely a big man who must tremble in the field of stomping golf and tennis.

In fact, the perfect combination of organizers, TV operators, and athletes is the masterpiece of Mark McMarco, and the development of sports into a huge industrial chain with an economy of hundreds of billions of dollars per year can be said to be a great credit to Mark McCormack and his company IMG.

……

For the first time, IMG introduced the concept of 'packaging' into sports, creating stars, and some famous superstars such as Tiger Woods were signed by it.

In his previous life, Li Feng didn't hear of IMG at first, and it wasn't until Li Na of Huaxia Tennis signed with IMG in his previous life that Li Feng heard that there was such a company.

Later, after a search on the Internet, I was shocked, such as Yo-Yo Ma, Lang Lang, and other domestic sports events have the shadow behind IMG.

IMG is the world's largest sports intermediary company, which has been involved in all aspects of sports, from event hosting to operation to television broadcasting, sports event film and television production and distribution, etc.

For such a character, Li Feng naturally became interested, and besides, he really coveted the IMG under his name.

Later history tells Li Feng that Mr. Mark McMako died of a heart attack within a few years, and then it seems that with the continuous close connection between sports, fashion, and entertainment media around the world, IMG was finally acquired by Hollywood's veteran agency MA (William Morris Agency), forming a new super agency MA-IMG that affects entertainment media, sports economy, and fashion.

At that time, CAA was able to compete with it, CAA paid more attention to superstars, from superstars in the entertainment industry to superstars in the fashion and sports circles such as Ronaldo, Messi, etc., and MA-IMG was more towards all-round comprehensive development.

In Li Feng's heart, he just wants today's CAA to merge with IMG, if this can be successful, then when he stomps his feet, the international sports world will tremble, that is the life of Niu Cha, and the influence will be great.

……

From the beginning of supporting Ovitz to set up a brokerage company to the current merger and acquisition of CAA, it can be said that Li Feng's agency is now known as the boss in the entertainment brokerage circle, but if it can merge and acquire IMG again, it will be completely called a super boss in the entertainment, fashion, and sports circles.

Again, although both CAA and IMG have a huge influence, but the real market value is not much, such as CAA, IMG The net profit of companies like CAA is actually less than 10%, such as CAA's company profit last year was less than 100 million, similarly, IMG is a little better than CAA, but it is also limited, after all, it is still a brokerage company, and the market value is really not much.

Now Li Feng also has enough financial resources to make such an acquisition, and Li Feng is very clear that with the next entry into the Internet era, the potential of sports, fashion, entertainment and media is huge, and this is the best time.

Once everyone is aware of the impact the Internet has had on people's lives, it will be much more difficult to acquire such a company.

As Franklin Johnson helped everyone to make an introduction, Li Feng chatted with everyone with great interest this time, especially with Mark McCormack on the side, and likewise, he also looked at a shy black young man who was following him with interest.