At the same time, the Chinese New Year stalls are gradually coming to an end.

The box office results of "Dark War" directed by Zhao Zexin, the contracted director of Chen Jing Film Company, amazed the entire Chinese film market.

In a month of screening, the total box office of "Dark War" reached an astonishing 810 million, and the filming cost of the film plus the cost of publicity and distribution only invested 65 million in total.

The return on investment is as high as 1200%.

According to this box office result, Chen Jing Film Company's profit this quarter will be unimaginably high, if this financial statement is issued, I am afraid that even CCTV and Huimin Film and Television will be envious.

Of course, CCTV and Huimin Film and Television Group are not in the mood to care about the financial statements of Chen Jing Film Company, they are busy with their own work in the theater schedule for the Chinese New Year.

Hui Min Film and Television relied on its influence in the projection association to control the vast majority of private cinema chains.

The number of films screened is all arranged according to the scale of publicity before the release and the audience's reputation and box office performance after the release.

Fully market-oriented operation.

This also causes Hollywood blockbusters to take advantage of this kind of film scheduling rules, and the box office is red across the board.

made many Chinese filmmakers openly or secretly scold Huimin Film and Television Group as a "traitor".

But there is no doubt that because of this approach, the Chinese New Year stalls in early 2010, the domestic film market once again broke the previous box office record.

The total box office of Huaxia in a single month reached 8.4 billion Huaxia coins.

You must know that the total box office of China in 2009 was only 40.2 billion.

On the side of Central Film, they also made a lot of money by investing in Jiang Wen's "Let the Bullets Fly for a While".

But in the face of the menacing cooperation between Hui Min Film and Television and Hollywood studios.

CCTV finally couldn't keep the bottom line, and finally decided to cooperate with Hollywood film companies such as Sony Columbia, Pyra, and Divini to fully introduce Hollywood movies in the summer file, and at the same time carry out co-production projects with these companies.

In order to respond, Huimin Film and Television Group also cooperated with companies such as Hua Na, Huanqiu, and 21st Century Fokesi to fight against the alliance between CCTV and three Hollywood companies.

For a time, the Chinese film market entered an era of fierce confrontation between the two camps.

The time entered March, and Chen Jing Film Company announced a new film plan.

With the success of "Dark War", the cooperation between Xiangjiang Filmmakers and Chen Jing Film Company has become closer and closer.

And Zhao Zexin has also become a representative of Xiangjiang-style police and gangster films in the Huaxia and Xiangjiang film markets.

The new film invested and shot by Chen Jing Film Company is a Hong Kong-style police film written by Peng Yichen and directed by Zhao Zexin - "Infernal Affairs" 1-3.

3 films were filmed in a row, and then began in the summer of 2010, and were released in turn until the end of the summer of 2011.

The starring role of this movie gathers 7 major actors in the mainland and Xiangjiang, with a total investment of 250 million Chinese coins, and is called the rescue work of Xiangjiang film by Xiangjiang media.

Because among the investors of the film, in addition to Chen Jing Film Company, there is also Xiangjiang Film Company.

And Zhao Zexin, the director who directed the film, was also taken by Peng Yichen from Xiangjiang and brought back to the mainland.

More than half of the actors in the movie are Xiangjiang actors.

Therefore, from the perspective of Xiangjiang people, this is a pure Xiangjiang police film.

With the start of filming of "Infernal Affairs", Peng Yichen's cooperation with major online social media in the past few years has also begun to see scale.

During the Spring Festival in 2010, Chen Jing Film Company signed an equity exchange agreement with Weibo, Ai Qiyi, Pain News Video, and Pain News Home Network Social Networking Company.

5 parties cross-share, each company holds about 5% of the shares of the other 4 companies. (According to the market value of the company, the holding ratio is different)

This means that Chen Jing Film Company's layout of media publicity channels has been basically completed, and it also gives Chen Jing Film Company the confidence to become the third pole of Chinese film independent of CCTV Film Group and Huimin Film and Television Group.

Although the company and Huimin Film and Television Group have a closer relationship in terms of shares and friendship.

But with several rounds of financing and equity exchanges, the shares of Chenjing Film Company held by Huimin Film and Television Group have now diluted to less than 30%.

Chenjing Film Company has completely grown into an independent and mature Huaxia Film Entertainment Media Group Company.

is no longer a vassal or younger brother of Huimin Film and Television Company.

The completion of Chen Jing Film Company's layout in the media has allowed "Infernal Affairs", a film that coincides with the event, to enjoy the benefits of the greatest media resource publicity.

From the beginning of the filming of the movie, "Infernal Affairs" has achieved the horror propaganda effect of "everyone knows, no one knows" on the entire Chinese network.

This Xiangjiang-style police film, when the audience has no idea about the plot and content of the movie, has become the most anticipated movie by Chinese audiences in the summer of 2010.

What is surprising is that in this propaganda offensive, Peng Yichen's own filming of "Double Treasure Fighting Demons" has little news to be promoted.

At this time, the editing of Peng Yichen's "Double Treasure Fighting Demons" has come to an end, and it is almost certain that it will be released in early May.

It took Peng Yichen 15 days to complete the editing of the last version of the film, synthesize the soundtrack and dubbing tracks into the film, and completely complete the post-production of the film.

Just now in the editing room, he was lying on the sofa asleep because he was too tired, but he was suddenly woken up by the ringtone of the mobile phone in his pocket.

When I took out my mobile phone, it turned out to be a transatlantic call from Robinov of Warner.

Why did this president of Hua Na look for him at this time? Peng Yichen was a little strange.

It stands to reason that the movie has just completed post-production, and it should be that you should take the initiative to contact the other party.

When Peng Yichen picked up the phone, he heard Robinov's extremely magnetic voice, like a gentle scholar, and said with a smile: "Director Peng, I'm Robinov." Didn't disturb your rest, did you?"

"No, Mr. Robinoff, do you have anything to do?" Peng Yichen thought to himself, if you don't come to me, I'm also preparing to look for you.

"Nothing, I was just thinking, the final cut of the film is done today. You definitely need me to help distribute and release it in North America, do I need to arrange some theaters for your movie in North America first, and do a preview screening before the release? Robinov said with a smile on the other end.

Hearing this, Peng Yichen was slightly shocked in his heart, this guy got the news so quickly.

Of course, Peng Yichen didn't want to hide it from the other party, after all, the crew was full of staff sent by Hua Na.

But you must know that Robinov is the president of Hua Na, and he has a lot of film projects to care about.

"Double Treasure Fighting Demons" is just a test question given by Hua Na to Peng Yichen, and the investment is only 15 million.

This is just an insignificant movie for the huge Hua Na film empire.

Robinov cared so much about the film that he called him as soon as he finished the post-production.

The deep meaning contained in this is worth Peng Yichen's enjoyment.

It seems that the power of traditional Hollywood filmmakers represented by Robinov is almost out of the game in the Times Hua Group.

Otherwise, Robinov would not care so much about his film.

Also, he sent Emma Roberts as the heroine earlier, and he also wanted to add some weight to the success of the film.

It seems that the power of the Chinese film market has become Robinov's last chance to turn the tables.

This is great news for Peng Yichen.

It seems that after the success of "Double Treasure Fighting Demons" in the North American film market, it is the best time for him to execute his plan in Hollywood.

……