"Xicheng is a place where we made a fortune, so naturally we can't lose it. In Xicheng, we want to build an office building of our own. In addition, we built a property in the suburbs and had our own staff dormitory building. In fact, there was a piece of land that happened to be sold last year, so I bought it. I didn't spend much money, so I went straight to my own private account. ”

"Of course, that plot of land can only be used for our own staff dormitory, and the office building is not suitable. ”

Chen Dahe said with a smile.

"On the government side, a new market needs to be built in the Zhaocheng area, with the lower floors used as shops and the top floors as office buildings. We can fight for this opportunity, I can find investors, and the relevant qualifications are not a problem. When the time comes, you dock. And the company's cash flow doesn't need to be so tight. We don't lack a penny from the bank, and now we have so much cash flow on the books, which is not good. We owe money to the bank. At least some of our fixed assets are still worth a lot of money. ”

Chen Dahe also said to Wei Xiaowang with a smile.

Wei Xiaowang is a little confused, this is some measures made by the company's finance in order to avoid risks, the whole world economy is not good, and Chen Dahe has no plan to finance, and he does not store some cash flow, how to get it?

"Tianya will definitely be a big national brand in the future, and its headquarters is undoubtedly in Xicheng. However, some branches have to be laid out in advance, we have set up the regional plan of each branch, and then go to those big cities to buy the floors of the current office buildings, and by the way, buy some houses in the old community as welfare dormitories for employees. Renting in big cities is expensive, and if the company can accommodate it, it will definitely be easier to recruit excellent talents. These are also hard assets that belong to the company, and they are made separately, some of them are bought in the name of the company, some are bought in my personal name, and Jiang Xue and Xiaoxi's personal names, as for the capital and Beijing, use your name to buy it, by the way, Huajun's also buy some for him. ”

Chen Dahe continued, Wei Xiaowang was dumbfounded, this is a bit big. Boss, this is a welfare?

"Mr. Chen, is this too aggressive? After all, the scale of our company is not enough to support it for the time being. ”

Wei Xiaowang also expressed his opinion.

"In any dynasty, when you make money, you always have to buy some real estate, in case the enterprise fails, you still have some fixed assets to sell to save the emergency, right? Besides, in case of inflation in the future, wouldn't we make a lot of money. ”

Chen Dahe said to this talented man. Wei Xiaowang will look at problems, analyze problems, and have some extraordinary means and techniques, but that is limited to the current environment.

"You don't have to worry about money, and when it comes to November, it shouldn't be difficult to make money. So now you first find a few reliable people, use the resources to look at the property, and I will also assist you. ”

Chen Dahe said to Wei Xiaowang with a smile. Everything is very light and simple, Wei Xiaowang really has no bottom in his heart this time. After all, this really depends on strength, and there is no routine.

With the company's existing financial resources, embezzlement of some funds, and refinancing, it should be able to complete the purchase of real estate, and maybe the dormitory building in Naxi City can also be built. But it shouldn't be so easy to build a new mall in the clothing market.

Because this is not only about money, huge funds are a problem, and the key is some relationships and even qualifications, which is not something that ordinary people can shake.

Wei Xiaowang felt that the gap between himself and this boss was getting bigger and bigger, when the scale was not so big before, he could basically know what Chen Dahe thought, but now it is different, many times Chen Dahe said half and half left, and he couldn't understand it. But he still believed in him.

To believe in a person is to start doing it according to his established policy. That's what Wei Xiaowang did.

In Guangzhou, Wuhan, Haicheng, Beijing, Nanjing, Hangzhou, Suzhou, Shenzhen and other cities, Chen Dahe has different layouts. This is the result of an agreement with Wei Xiaowang.

The next thing is that Wei Xiaowang will take some people back and forth in these cities and start looking for some properties.

Chen Dahe also said to Wei Xiaowang that as long as some houses have a good location, even if the house is very broken, it doesn't matter much. If the price is right, you can sell, Wei Xiaowang was a little difficult to understand at the time, what is the use of buying a broken house.

The economic environment of the whole world is not very good, which also makes many foreign trade export trading companies hot, and some crises come when ordinary people do not understand.

Because for them, the wages they should receive are no less, and the basic materials they should eat have not changed much. All this comes from the macroeconomic regulation and control of this great country.

It's just that big data is dead, and data doesn't deceive. These huge and complex big data will reflect a lot of problems, and of course, ordinary people will not know these data. Even if you give these data, you may not be able to see a reason.

In October, Li Lulu and Fan Liangshui's endorsement advertisements began to bombard mainstream media channels. Mainstream TV stations are also starting to broadcast it.

The women's clothing brand, which once competed with top shopping malls, has begun to enter people's attention with a new attitude again.

Some good Yida shopping malls, Tianya women's clothing has also officially settled in. This is Wang Jiansen's original promise to Chen Dahe.

Time has proved that the women's clothing brand that once competed with the top shopping malls has not declined, but has begun to develop rapidly in a thriving form.

Taoke Mall has been built, in addition to the original Taoke store, Tianya settled in as a brand of women's clothing. In order to set up a benchmark, Mr. Niu also gave Tianya a lot of resources.

Everything is creating the best opportunity for Chen Dahe to develop. Although everything seems to be in a hurry, it seems that Tianya is just lucky.

But in essence, is it really just luck? Chen Dahe has done a lot and worked hard for all these layouts and situations.

It is up to people to plan things, and it is up to heaven to make things happen. The time and place are favorable, and all kinds of things have created a different new atmosphere of Tianya today.

Shallow marketing is selling, and deep marketing is step-by-step, slowly layout, achieving brand, and then blossoming and bearing fruit with lotus effect. Create a piece of prosperity of lotus flowers in the pond.

The event of the Boat of Happiness was also canceled in a special year like 08. However, Chen Dahe met with Captain Jin alone with Wang Jiansen on the way, and they seemed to be talking about something.

In November 2008, the state introduced a financial and monetary policy, and 40,000 trillion yuan of funds flowed to the market to stimulate the sluggish economy.

Many large companies with a keen eye for this policy are also incomprehensible for a while. Their original storage policy of shrinking scale and recovering cash flow has gone in vain?

The huge amount of money that is out of thin air is going to flow to the market, so where is the lack of money?

Where will such a large amount of money eventually go? This is also a big question that many discerning people will ponder.

When this policy came out, Wei Xiaowang suddenly understood the decisions made by Chen Dahe, and also deeply understood the meaning of Chen Dahe's statement that there would be money in November.

It's just these things, how did Chen Dahe judge and know? Could it be that there is a super boss behind him?

But no matter what, Wei Xiaowang has already served Chen Dahe to the point that he can no longer serve it.

Therefore, he will be more reluctant to carry out the things arranged by Chen Dahe. There are some things he doesn't understand now, but at some point in the future, they will come to light. Wei Xiaowang is not a person who likes to break the casserole and ask to the end, he knows that even if he asks, he will only get half of Chen Dahe's words and half of it.

Han Jiangxue is also very busy at such a stage of Tianya's rapid growth.

Branding and marketing are important, but the product is the core. A huge flow of people gathers in the Tianya terminal store, but if the product can't keep people, then everything is in vain.

Even if you pay for it for the first time, the follow-up evaluation is not high, which is not conducive to the overall development. So all of this is also in Chen Dahe's layout, if the designer is not mature and mature, the product does not have its own positioning characteristics, and the rash radical will only do mismatched things in the mismatched stage.

So when Han Jiangxue and Liu Qingyi arrived, Chen Dahe was thinking about these issues.

Therefore, it is necessary to let Han Jiangxue and Liu Qingyi precipitate here, and lead the design team to change the original design thinking of the wholesale market.

Han Jiangxue is busy with the overall problem of product design every day. The way she worked, serious and capable, was somewhat inconsistent with her own cold arrogance, and also inconsistent with the way she was gentle.

But each person has its own characteristics. She also knew that Chen Dahe had done a lot of things for this day, and many nights, when she woke up, the man sleeping next to her was still smoking, writing, and thinking about problems in the living room.

Chen Dahe's dedication, others seem to be light. Because no one saw the late night that belonged to Chen Dahe, because such moments too often only belonged to Han Jiangxue.

If you love someone, sometimes you may be fighting the world with him.

In December 2008, the banks' lending policies to companies were very lenient, unimaginably loose. Companies like Chen Dahe have always had a good reputation, and they are well known in Xicheng whether it is brand influence, or physical plant assets, or overall scale.

The government and banks are also very optimistic about enterprises like Chen Dahe, and Chen Dahe's connections are also different from the past.

A figure who often makes headlines with big names naturally attracts the attention of the local government.

Everything is very good, Chen Dahe operates a little, and the amount of money that his company can lend is also very large.

Banks say they are willing to lend money to small and medium-sized enterprises to develop their businesses. As for whether the money is used to develop the industry or do something else, there is really no measurement standard?

After all, to develop a branch, buy a few properties or build some factories, all of this is to vigorously develop the industry.