208 IMDB and the future of the media landscape
"Barry, that's the specific situation, Harry Potter has just been published, although the results are so-so, but I'm optimistic about the prospects of Harry Potter, and I think you should have understood how to operate the big IP.
Next, Rowling, we want the publishing rights and film and television production rights in the United States, as well as the surrounding copyrights. ”
The next morning, Li Feng, who returned to the company, called Barry Diller as soon as possible, and then collected the information about Harry Potter, and the two began to discuss.
"BOSS, you see that this was published last month, and the results are average, and it is not the kind of top bestseller, so you are so optimistic about this one?" asked Barry Diller, a little speechless.
"Okay, Barry, you should check out this one, I think it's a waste as a children's book at the moment, this should be able to accommodate most age groups.
I think you should believe my vision, this has the potential to be a big hit, even a hit in the world, depending on how we operate. Li Feng smiled again.
"Okay, I'll take the time to see if it's as attractive as you said boss, and as for the copyright, I'll send someone to the UK to contact you, I don't think it's a big problem, after all, this has just been released, and it's not something that immediately caused a sensation.
However, there is a problem, if we really want to publish in our country, we need a professional publishing house. ”
"Our media group doesn't have a publishing house at all?" Li Feng couldn't help but ask in surprise after listening to Barry Diller's words.
"It was expanding rapidly before, and there was really no publishing house among the combing companies. Barry Diller said helplessly to Li Feng.
……
"Then what should I do, go find one now, and then buy it?" Li Feng was also dumbfounded, he had always thought that his media group should have a publishing house, even if it was a small publishing house, and finally reluctantly proposed to Barry.
"BOSS, I heard that Blackwater is negotiating with Raytheon, don't you know, BOSS, there is a publishing house under Raytheon, and it has a complete distribution channel in the United States. ”
"Uh... , Damn, what does Raytheon, an arms dealer, want a publishing house for, this is really a foot in everything?" Li Feng suddenly said with contempt in his heart.
"BOSS, the publishing house of Raytheon is mainly aimed at education, publishing various academic and educational books such as physics, if we can incorporate the publishing house of Raytheon into the media group, it is still very suitable for us.
Not only can it quickly gain a foothold in traditional educational publishing, but it can also use the perfect channels of the original publishing house to develop entertainment and other publishing departments, and the key is that the publishing house under Raytheon is still cheap. Barry Diller smiled and helped Li Feng explain.
Listening to Barry's words, Li Feng couldn't help but nod in agreement.
Think about it, in the previous life, if a publishing house like Huaxia Bookstore could be acquired, it would directly have a complete book distribution channel for the whole country, and Li Feng naturally understood this.
"Okay, then you send someone to the UK to contact the author, and I'll talk to Henry and them, and while we talk about the merger, we can see if we can buy the publishing house under the media group first. ”
"Understood, I'll prepare. Barry replied with a smile.
……
Thinking about Harry Potter's unexpected surprise, Li Feng couldn't help but laugh.
After waiting for the little girl to fall asleep last night, Li Feng also asked a little, only to know that this book was sent by Sister Mai's friend in the UK, and it is said that she knew that Sister Mai had a daughter, so she specially gave it to the little girl.
Yesterday, it was also a whim for Sister Mai, and she took out the reading materials she had just received and had not yet put them at home to coax her daughter, but she was unexpectedly discovered by Li Feng.
Temporarily put aside his thoughts about Harry Potter, anyway, in Li Feng's mind, according to the current situation that Harry Potter has just been published and has not yet become a big hit, Barry Diller has not been able to win the publishing, film and television, and derivative copyrights, so he, a media boss, is too much of a failure.
I have to say that although Li Feng doesn't care about anything, no matter how he says it, he has so many companies, he really has to be busy, and there are really things that can't be done every day, no, just after talking to Barry about Harry Potter, Barry spoke again.
"BOSS, the Internet Movie Database, has been acquired by us, and we have begun to cooperate with BOSS your Silicon Valley company to develop a relevant cinema ticket purchase system, which is expected to be launched in half a year. ”
……
"Is it, IMDB has finally acquired it?" Hearing Barry's words, Li Feng suddenly asked happily.
As a person who has come over, Li Feng naturally knows that in the field of entertainment media, especially those well-known websites on the future of film and television reviews and news, such as Rotten Tomatoes and IMDB.
It's still 97 years now, and the future famous Rotten Tomatoes have not yet been created, and now the website about movie review information is the first to recommend IMDB, which is the largest review website in the field of film and television media in the early days of the Internet.
Therefore, Li Feng's decision to order the media group to acquire IMDB has the impression that IMDB was eventually acquired by Amazon, and it developed quite well in the end.
"Yes, IMDB was actually almost unsustainable before, although the website was a little profitable, but unfortunately, all of it was spent on the operating costs of the website. Isn't it all about burning money in the early stage of the website, and those shareholders were originally combined because of hobbies, so there was not enough money.
Although there are some investors who want to invest or even acquire, but most of them are rejected, mainly because most of these investors want to be able to pay for services on IMDB and increase revenue, while the original shareholders want to keep it free, attract users, and expand the reputation of the website.
And just like that, our insert gave IMDB the best option. With almost no rejection, the acquisition was completed smoothly, controlling nearly 60% of the shares. Barry laughed again.
"OK, that's the best, I hope to develop IMDB into a film and television review, news, information, etc., to become the most professional website, I hope to be able to control the future of Hollywood film and television reviews and other discourse. Li Feng replied with a happy smile.
……
"BOSS, if it's going to be an online IMDB cinema ticketing system, I think the company needs to have its own cinema chain. Barry suggested again.
"How are movie theater chains running today, and is there any new government policy for the merger of film companies and theater companies?" Li Feng then asked.
Because Li Feng knew very well that Hollywood at that time also controlled the right to speak about film and television information in the United States, and finally split Hollywood's film companies and theater companies in the form of anti-monopoly.
That's right, in the beginning, Hollywood film companies and movie theater chains were together, and it was precisely because of anti-monopoly reasons that Hollywood film companies and theater chains were separated, and Wall Street financial consortia were given the opportunity to control Hollywood.
Just like the Hong Kong film market in the 7 and 80s, the film companies that control the theater chain are the bosses, and today's movie theater chains all over North America actually have Wall Street consortiums behind them. Of course, those theaters are not very successful, and the competition is fierce.
Of course, now because several major Hollywood film companies hold the right to distribute, several major film companies are still calling for wind and rain, and when streaming media rises in the future, several major Hollywood companies will encounter cold spots, and now, Li Feng is also preparing for the future.
……
"BOSS, it's basically not a big problem, now the government is even advocating that film companies buy theaters, and as a member of the media group, I think if we can have our own theaters, plus we control MGM, the Hollywood distribution channel, and for the future layout of the Internet, we will be invincible. Barry replied excitedly.
"Then Barry, you have to pay attention to the future of online streaming and other websites, we also need a future Internet content broadcast channel website. Li Feng reminded again with a smile.
At this time, Li Feng thought about the future Netflix, which is known as the world's largest online content collection site, if he can control Netflix and youtube in the future, it will be the time for him to be invincible.
Next, the two discussed the situation of the major companies of the media group and formulated the general direction for the development of the media group.