Chapter 143: Report Mission
"Comrade Xiao Gu! You are really a hero who is dedicated to serving the country!"
The comrades of a mysterious research institute, in a factory near the Kai Tak Airport in Xiangjiang, were clamoring for the things that Gu Biao had brought back and reprinting the materials that Gu Biao had gotten, and one by one they had tears in their eyes, desperately saluting Gu Biao.
Gu Biao modestly signaled that everyone didn't have to be polite:
"You're welcome, Jiang Gong, if you change this industrial robot into a photographic robot based on these materials, make a mature structure, production process, and relevant control code, and give me a copy. I don't have a big heart, I don't have time to do industrial robots for the time being, so I can do it with photographic robots. β
"Definitely, definitely. β
"In the future, when I need technical support in terms of automatic control, I ......"
"That's as it should be, it has to help!"
And then the more secret deals, not very harmonious, not to say much. Gu Biao didn't care.
In this way, he stayed in Xiangjiang for two days, and handled the handover of the tasks assigned by the state for a short time, and waited for him to return to Beijing in a few days before making a formal report.
Lu Guangfu also accompanied Gu Biao to stay in Xiangjiang for a few days, while taking care of his "Lu's Electronics" in Xiangjiang's various cover-up shells, while waiting for the domestic people to copy all the technical data, and after the core components that could not be copied for the time being, he had to take the corpse of the equipment back to Wanwan to pretend.
Ma Feng and Wen Ying rushed back to Qiantang as soon as they got off the plane from Xiangjiang.
Ma Feng still has to obey the state's assignment now, let him go to Qiantang Institute of Electronic Engineering as an English and international trade teacher, he has to be a teacher, he can't get out of it in two years, even if he engages in his own side business to make money a hundred times faster, he can't leave for the time being.
In addition to Ma Feng and his wife, the only one who followed Gu Biao and Xiao Sui was Li Lianjie.
After Gu Biao was free, he was thinking about taking Li Lianjie to visit Yuan Baye and discuss the matter of inviting the other party's martial arts instructors.
It's a pity that the phone call can't be reached, and the person over there at Jiahe said that he was busy with the crew, and asked him to find it in two days.
Gu Biao calculated the days and asked Li Lianjie to stand by in Xiangjiang. He took advantage of this time difference to go to the Special Economic Zone to find Han Ting first and help her get the news and publicity of "Hanle Electronics Factory donating TV sets to the railway department".
This was agreed with Han Ting before going abroad, after all, it was a mutually beneficial thing, and Gu Biao was duty-bound.
At the same time that Han Ting did publicity, it also facilitated the early communication rate of "Hujiang Beach" to the general public - Gu Biao can fully imagine that once the newspapers in various places report the news that "the relevant departments like to mention Hong Kong businessmen's public welfare donations", they will definitely mention words such as "the people like to see and watch the popularity of "Hujiang Beach" in the text.
This is equivalent to brushing a wave of brand presence in the minds of people who can only see newspapers and cannot see TV.
β¦β¦
Gu Biao took his girlfriend and drove Mercedes to Shenzhen City, and went straight to Hanle Electronics Factory in Shajiao Industrial Zone.
I haven't seen her for half a year, and Han Ting has become more and more of a strong woman in the business world, looking more hearty and capable, and one or two points less sleek and graceful when she was a civil servant.
It is also possible that the business is getting bigger and bigger, and after having shares, it is really your own business, so you are more involved.
When Gu Biao arrived, Han Ting was so busy that she couldn't put his feet on the ground, and she hung him aside for a long time.
Gu Biao and Xiao Sui were happy to watch.
In the warehouse next to the workshop, there are hundreds of packaged 18-inch color TVs, as well as piles of folded cardboard boxes and shaped shock-absorbing foam, and even an electric unloading forklift, which looks quite professional - at the same time, when Gu Biao was in the West Lake Electronics Factory, he still saw workers loading and unloading by hand, even if the workers were not heavy, they often made Gu Biao worry about whether they would break the TV.
Who makes labor cheap these days?
"There aren't five hundred units here, right? You can't be that the production capacity hasn't kept up?" When Han Ting passed by again, Gu Biao stopped and accosted her.
Han Ting was so busy that he glanced at him: "It's already exceeded, I've sent out 300 in the distance, and the row is close." Wait for you to come back and do it, the daylilies are not cold, can you catch up with the premiere of "Hujiang Beach"!"
Gu Biao was quite moved when he heard it.
After all, for Han Ting, there is no need to rush too much, when to send it, the advertising effect of the electronics factory is about the same. But if the premiere of CCTV is missed, Gu Biao will lose some publicity effects.
"Then it's too late now, right?" People's hearts are always dissatisfied, and Gu Biao always wants more.
Han Ting crossed her waist and counted: "Of course it's in time - fortunately, what we gave away is the railway department, which is now the most accessible in the country, and it can be installed directly at the railway station after unloading." We don't send Qinghai, Tibet, and Mongolia, and other places and the whole country will definitely arrive in three or five days. β
Gu Biao secretly thought that this was indeed the truth.
In the era of inconvenient transportation, it is normal to walk for more than ten days for logistics and distribution from a small place to another small place. But what really takes time is often the last tens or hundreds of kilometers that the railway can't reach.
And directly at any two points along the railway, it will take three days to die nationwide, especially Han Ting's goods are relatively small, and they are gifts, so they can follow the passenger car.
At the end, Han Ting concluded: "You don't have to worry about logistics and procedures, your task is to rely on those friends in the propaganda mouth to help us report the news as soon as possible." β
"Don't worry, I'll start contacting right now. β
Gu Biao sat down with Han Ting and Xiao Sui to discuss their priorities, and then Gu Biao first called Zhao Yutian, whom he knew in Renren Daily, Liu Linlin of Xinhua News Agency, and others, and tried to find a way to ask if the news that "the joint venture donated millions of Hong Kong dollars worth television sets to the railway department to enrich the spiritual life of the people" could be reported in such high-end media.
Zhao Yutian and Gu Biao had a happy cooperation in "Don't Say Unexpectedly", and later saw two reports by Gu Biao and knew Gu Biao's potential.
After asking the leader for instructions, he replied to Gu Biao and said that he could give an inconspicuous three-page newsletter, two or three lines of words, without an independent headline.
"Xiao Gu, we are not a news newspaper. Specifically, you should look for Xiao Liu of Xinhua News Agency, they can contribute to the branch offices in each province, and it will be convenient for local newspapers to reprint the details if they are willing to do so. β
"Thank you, Zhao Bian, please have a good gathering when you return to Beijing. Gu Biao hung up the phone, and then shifted the focus of the lobbying to the news agency.
β¦β¦
After working for half an afternoon, I searched all the people I knew in the press circles, and Wuyue Province, Hui Province, and Hujiang Province were the easiest places to handle.
After all, Xiao Sui's father is a high-level member of the Federation of Literary and Art Circles, and Wu Yue's hometown can ask Ma Feng to find someone from the Federation of Literary and Art Circles to trust him.
In fact, in these relatively developed places, there is no need to say hello, and the transmission rate is already quite high.
On paper, I finally feel shallow, and I never know that I have to do it. After personally participating in the planning of the propaganda work, Xiao Sui also had a lot of experience and proposed:
"Husband, I'm not in a hurry to read the propaganda in the newspaper. The school will start in a little more than a week, and when the time comes, I will find the students of the Faculty of Arts who have returned to Hujiang from all over the country and submit press releases to the newspapers of the prefecture-level cities in their hometowns.
At present, many local news pages accept contributions from college students. If you take the school's contact information and send it, people will definitely look at it when they see that it is a manuscript from the Chinese Department of Fudan, and most of the local tabloids will use it. β
Gu Biao's eyes lit up: "This method is good, or my wife is smart." β
Xiao Suiwan smiled: "It's just a line of love and love, if you also know the Chinese department and journalism students of famous schools in the capital, you can also mobilize them to submit, just disguise it as a college student returning to the city to start school, singing praises on the journey, and newspapers like to publish these." β
Today's newspapers are very credible, and for ordinary people, it is not easy to publish, but to put it mildly, 2,000 yuan for a TV set to donate it, and it is still appropriate to move a tofu block.
The figure of "1 million Hong Kong dollars" is indeed very good in the news.
At any time, as long as you can find the way, paid news will definitely be at least dozens of times more cost-effective than advertising. What you can do for 10,000 yuan in advertising money, give benefits to reporters and editors, and you can do it for a few hundred yuan.
The country has no laws and policies to prohibit paid journalism, and those who can recognize this value depression are guaranteed to make a lot of money.
β¦β¦
Three days later, there was only one week left before the start of school.
The TVs donated by Han Ting are finally all in place. Three or five provincial-level newspapers and dozens of prefecture-level city newspapers have successively published the joint venture's good deeds and the enthusiastic response of the masses.
The mainland review of "Hujiang Beach" has also ended, and it has officially begun to be screened on CCTV.
A moment of emptiness is coming.
The choice of this release time point was slightly influenced by Gu Biao, and he himself felt that the benefits were maximized.
Because if you want rural users to gather in large households to watch, or urban residents to go to the waiting hall of the railway station and the square in front of the station to watch, the weather needs to be neither cold nor too hot. At the same time, it is better to get dark later, so that the villagers can walk home at night after reading it.
At the hottest time of July, who is impatient to sweat huddled together to watch TV.
And towards the end of the summer vacation, it is undoubtedly the best time to enter the pit. First of all, students can have more free time, and secondly, the more than 1.2 million college students across the country are facing the end of the summer vacation to return to the city, and the vast majority of them have to take the train, which can be said to be impossible to hide.
Gu Biao is convinced that the value of ratings and ratings is not the same, and you can't simply count the heads.
Today's college students will definitely be successful people and trendsetters in the future. Let 1 million college students become your fans and remember your brand, and the publicity value may be higher than the conversion rate of tens of millions of farmers. (Of course, this is not to divide people into three, six, nine and so on, but to talk about consumption potential and discourse power realistically, don't misunderstand.) οΌ
On Han Ting's side, she didn't wait for the feedback of the hit "Hujiang Beach", but first waited for snowflakes-like orders and inquiry letters, and commercial supply and marketing agencies around the country were eyeing these expensive but unplanned luxury goods.
The game arcade machine on Gu Biao's side, the production capacity gap after the production reduction in the fourth quarter was immediately filled completely.
Although Han Ting spent 1 million advertising fees,But the brand premium of Hanle color TV has also been established,Sell two or three hundred more profits per unit than the same quality goods,Sell it for half a year and earn it back just by the price difference,Not counting the increase in salesγ
"It'......s so good to spend advertising money on journalism?
When there is a profit in the future, it is better to donate one newspaper to each newspaper office in various prefecture-level cities across the country under the pretext of 'making it easier for local newspapers to directly copy down and reprint the international newsletters on the news series, so that the masses in remote areas who look down on television can also learn about the world through newspapers'.
In any case, local newspapers rarely reported international newsletters. In cities where there is no Xinhua bureau stationed, if the newspaper office does not have a television set, there is no source of international news. This benefit is estimated to make them think about our factory for several years......"
Han Ting obviously followed Gu Biao to learn badly, and found a depression of value, so she could be vigorous and bald.