In mid-August, Night Angel brand clothing opened physical stores in several first-tier cities in China.

This is also a new upstart in the domestic fashion industry in China, but the clothes worn by the president's wife have been improved.

Now the company is already considering whether to invite a star to be an endorsement, and they are still hesitating whether to invite domestic first-line stars or foreign third- and fourth-tier stars.

Because their market is mainly in China, inviting domestic first-line stars can undoubtedly make the brand better promoted.

However, there are some inconsistencies between domestic first-line stars and the international image of this brand.

The more brands are aimed at the domestic market, the more they need to be internationalized, after all, those who have high spending power have more or less some foreign energy.

Cultural self-confidence is still only in slogans, and in a certain class, it is more of cultural inferiority.

The more they think of themselves as elites, the more they feel inferior to their own culture.

And those who can afford the Nightangel costume are the so-called elite - at least they think so.

Let a pure Chinese person do the promotion, even if it is a first-line star, it will make them feel a little out of line, unless there are foreign first-line stars to do the global endorsement of the brand.

It's better to simply use foreign stars to endorse.

However, the cost of inviting foreign first-line stars to endorse is too high, and whether the sales revenue can recover the advertising cost is a big problem.

As for foreign second-tier stars and third-tier stars, fourth-tier stars, and even stars who don't enter the stream, there is actually not much gap.

Anyway, everyone is not very familiar, just look at a foreign face.

Then it's better to hire a high-quality and inexpensive person to do the endorsement, at least you can save a little endorsement cost.

However, this does not have much significance in promotion, and can only show that this brand is an international brand, and everyone can buy it with confidence.

Both options are currently being discussed, and no final conclusion has yet been reached.

Who will be the spokesperson will probably depend on the sales situation and sales group in the next two or three months.

According to the reason, of course, the two programs are implemented simultaneously, which has a better effect on the promotion of the brand.

But it takes money, a lot of money, and their current profits are not enough to make such extravagant choices.

Gu Mu did not participate in the operation of this brand, which was a headache for the company.

It's a joint venture, and he doesn't worry much about these things, even if someone asks him for his opinion, he doesn't say anything.

Professional things are still done by professional people, this is self-aware, and he still has it.

He also went to cut the ribbon when the physical store opened, together with Zhao Jiajia.

This is the only activity he has appeared in front of the media during this period, and the rest of the time is basically staying in the villa.

On a hot day, he had no desire to go out.

Sometimes I swim with Zhao Jiajia in the small pool in the villa.

That pool was really small.

Zhao Jiajia was reluctant to swim in such a small pool at first, but when the weather became hot, she felt a little excited when she thought of the feeling of soaking in the cool water.

At first, on weekends, I would soak in the pool for a while.

Later, I would swim in it for a while at night.

Originally, before her, Yu Fang and Zhou Wanqi both liked to soak in the pool in the summer, but after Zhao Jiajia came over, they wanted to avoid suspicion, and they also canceled such activities, unless Zhao Jiajia was not there.

Zhao Jiajia is their future boss lady, she can't show any ambiguity with Gu Mu in front of her, and she can't wear a swimsuit to make Gu Mu's eyes cool.

Everyone knows what is actually going on, but at least on the surface, it can't show any traces of that.

Even if Gu Mu has any needs, he will only go to the company to solve them, and he will not have any ambiguity with them here in the villa.

In August, Gu Mu also achieved an achievement in business, that is, he introduced the Saotome family to Zengyue's Kuyun unmanned supermarket, giving this unmanned supermarket brand another investor.

The Saotome family has invested more than 10 million yuan in this unmanned supermarket, and it can be regarded as a major shareholder.

However, there are quite a lot of such major shareholders now, each shareholder actually occupies a very small share, and they have no decision-making power as a later investor, and the decision-making power of the company is still in the hands of the first batch of investors.

Kuyun unmanned supermarket is still a crazy expansion momentum, there are already funds from overseas, want to buy this supermarket chain at a high price, according to the amount of their capital, can make the original investors earn at least double the profit, but this is a big gap with Zeng Yue's goal.

Doubling the profit, he can only earn one or two million, he has put a lot of effort into this project, and one or two million can not meet his requirements, so he refused such an acquisition.

However, the existence of such an acquirer makes it very convenient for him to attract more capital in the future.

Someone is willing to buy, which means that the project has a lot of profit margins.

Moreover, the amount of the acquisition is much higher than their investment, which shows that the capital side is very optimistic about their project.

The unsuccessful acquisition became a big selling point for him to promote his project.

One of the biggest selling points in the past was that Gu Mu, the heir of Jinshan Investment Company, also invested in their project, and he was an early investor.

Now there is another selling point, that is, there are capital parties willing to pay huge sums of money to buy their company.

In fact, Zeng Yue didn't think about selling this unmanned supermarket, he wanted to make money by going public, and only by going public could he make more money.

Of course, it is not so easy to go public, but he is not in a hurry, anyway, he is not in a hurry to use money.

In this investment project, Gu Mu is slowly recovering his own costs, and now there is still a certain distance from the complete recovery of costs, but Mengjiao's products are on this series of supermarket platforms, and they are selling well, which can be regarded as the only one among those investors who has the opportunity to recover costs.

Saotome family's participation in such an investment is similar to Gu Mu's goal, which is actually to sell the goods produced by some of their family's small companies in this unmanned supermarket.

With such a stake, it becomes a lot easier to enter this platform, as long as the price is fair, you can come to this platform and list it.

This platform also needs more products to settle in.