Chapter 469: The Kingdom of Fashion and Movies
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Causeway Bay, trendy shop Green Peace.
Different from the surrounding stores, this store has a bold style, and many trendy brands are placed in the store, which looks unique. Many young people gathered inside the store, and young people dressed in individuality stood in front of the store.
A white Mazda II RX-7 sports car was parked in front of the door, and the driver with a big head and a thick neck got out of the cab and hurriedly trotted towards a black and shiny Mercedes-Benz behind him, rushing to open the door.
"I've heard Vivian read about his brand before, and now many young people are very fond of wearing his clothes. ”
"He just talked to me about a lot of fashion concepts at the banquet, and I thought it was quite interesting. I wanted to design my own clothes before, and he mentioned that he wanted to use my name to create an independent brand......"
"What do you think?"
Wu, Zhenwei, scum, licking dogs, three wrong views, Hong Kong Entertainment's No. 1 villain, Cannon King, Xiaozu, the big boss, Lao Shen Zai glanced at Wang Xianxian who was constantly muttering and coquettish beside him with a smile.
Lao Wang's eyes are amorous, wonderful and graceful, the curvature of her red lips is just like a crescent moon, and her small incisors bite her lower lip lightly - this is not the point, the point is that she constantly rubs Wu's scum arm with her chest, which is not rich, which makes people unbearable.
Know gua sha?
"He's got a good sense of business. ”
Wu Xiaozu looked through the glass and happened to see the head of the blue stubble running towards his car, touching Wang Xianxian's hair, and smiling at the corner of his mouth, "Do you really want to invest in your own personal brand?"
"That's pretty good, isn't it......"
Wang Xianxian unconsciously showed her cute big teeth, and her eyes also showed a little uncertainty. She really doesn't have much talent for business.
Some time ago, when I looked at the property, I felt that I could invest in real estate. The rest, she didn't think much about it. This time, Shen Jiawei suddenly found her and talked to her about fashion, personal fashion brands, endorsements and other things, which aroused her interest, so when Wu Xiaozu finished talking about business, she specially introduced Shen Jiawei to Wu Xiaozu.
I didn't expect the two to have contact before.
"Tuk Tuk, Wu Sheng—"
Shen Jiawei didn't open the door directly, but knocked on the car door very politely, and saw that there was no movement inside, so he opened the door.
"Thank you—" Lady Wang Xian smiled at it.
Shen Jiawei looked at his nose and nose, although he was not highly educated, but his brain was very familiar with people's sophistication, and with the efforts of himself and his brother Shen Jianwei, he opened such a store in Causeway Bay.
…
"Wu Sheng, Miss Wang, please here-"
Shen Jiawei introduced the two of them into the café opposite the store, and personally pulled the chairs.
"Wu Sheng, when I met you on the radio last year, I had the heart to cooperate with you. My brand has a very high audience among schools and young people, and Ms. Chow Hui Min and Ms. Wang are both regular customers of my store.
The shoes worn by Miss Princess at the concert have become a hot hit in Hong Kong, and at that time, I would like to ask your company's artists to endorse them......"
Shen Jiawei said, not forgetting to look at the milk bag and sugar cubes that Wu Xiaozu had handed over, and then paused, "I have always thought that celebrities and fashion are a very compatible combination. Nowadays, Pepsi has become popular among young people in Hong Kong, and I think it has proved the role of young idol stars in guiding and diverting the brand. Your company and I have cooperation, which is a good win. ”
"Boss Shen is very good at business. ”
Wu Xiaozu stared at the smart and bald Shen Jiawei in front of him with a smile, and saw that the other party was slightly cramped.
Wu Xiaozu didn't care about the idea of the other party's cooperation.
Stellar Entertainment used the endorsement of "Pepsi + Zhang Guolu" to prove its ability and also opened up the endorsement market on Hong Kong Island.
Nowadays, many brands have begun to contact Ye Zhiming and Chen Shufen through the connections of Tianji Company. Liang Jiahui, Wang Zuyuan, Zhou Huimin, Luo Yijian, and Wang Zhu each began to have the intention of brand endorsement, and Shen Jiawei's cooperation could not impress Wu Xiaozu.
The other party's situation does not have much benefit for Wu Xiaozu.
Today is not so much that Wang Zuyuan is trying his best to facilitate the two to meet, it is better to say that Wu Xiaozu is very interested in Shen Jiawei.
In the previous life, the Qiu sex small motor used by his own royal family was the legal wife of the big head and thick neck in front of him, not the gangster, but the big money. Most importantly, Shen Jiawei is a rich man who really rose from the 80s, and can be regarded as a model of grassroots counterattack.
IT was one of the largest fashion groups on Hong Kong Island at the time, and it has proven its unique ability to stand out from companies such as Lane Crawford, Joyce, Junsi Group, Walton International, Poetry and Dickson. It even cooperated with Citi to launch the IT VIP card and also launched the co-branded card.
Shen Jiawei in front of him is clearly a piece of fat that is actively sent to the door!
"There are a lot of brands in Hong Kong, so why do I have to cooperate with you?" Wu Xiaozu squinted his eyes and smiled, but his words were unceremoniously.
"My brand is more in line with the ...... of young people"
Without waiting for him to continue, Wu Xiaozu still pressed his hand with a smile and interrupted him.
"Boss Shen, the reason why I was invited to sit with you and drink coffee today is mainly because Xiaoxian is more concerned about the personal brand you proposed. ”
Wu Xiaozu smiled and picked up the coffee, took a sip, didn't care about the other party's cramped expression, and continued to himself, "Now, Xiaoxian's influence can basically radiate Southeast Asia. Dongying's clothing brands on Hong Kong Island are worth more than one million for her to endorse, according to the exclusivity of the industry, why should she accept your little endorsement? This is not much good for me. ”
As he spoke, Wu Xiaozu opened his wallet, took out a big cow and pressed it to the bottom of the cup, and said lightly with a smile hidden in his knife, "I'll ...... this cup of coffee today."
"Wu Sheng-" Shen Jiawei hurriedly got up, his face flustered.
The reason why he contacted Wu Xiaozu was naturally because he saw the benefits brought to him by Wu Xiaozu's company, and also saw the strength of Wu Xiaozu's network. didn't expect the other party to be unmoved at all, which made the set of rhetoric he had prepared instantly disrupted.
"Nowadays, the low-end fashion market on Hong Kong Island has huge potential, and in terms of young trends, the combination of celebrities and fashion will maximize the benefits. I have negotiated the agency rights of many brands in Dongying and many brands in Europe and the United States. ”
Shen Jiawei looked at the imposing Wu Xiaozu, directly opened the hole card, and got straight to the point, "Nowadays, Hong Kong Island garment merchants are mostly in the middle and high-end, and the low-end market has not formed a brand and international concept." It is very profitable to seize this market! Especially now that Hong Kong Island has expanded its influence to Southeast Asia and the world through the influence of Hong Kong films.
The concept of celebrity will give a good blessing to the brand. Young people, in particular, are the most enthusiastic about the pursuit of brands. Miss Princess's pair of Dr Martens is popular on campus. Locally, we can also enter non-traditional retail areas such as Sha Tin and Tuen Mun on Hong Kong Island, first expand the number of branches, and then use the influence of movies + stars on the brand to open branches of various brands across Southeast Asia......"
"What about the mainland market?" Wu Xiaozu interrupted suddenly.
"The mainland market?" Shen Jiawei looked different.
"With the great and epoch-making reform and opening up of the mainland, the economy is growing rapidly. At this time, it is tantamount to the most appropriate to forcibly occupy the market. As long as you win more brand sales and agency rights, it is not difficult to succeed!" Wu Xiaozu said slowly.
"It's a pity that in this case, the financial pressure in the early stage will be very terrifying!"
Shen Jiawei is obviously aware of the potential of the mainland market, and as a businessman, he will not close his eyes and deny the business opportunities in front of him, but as he said, the funds required to spread out will be very scary.
Wu Xiaozu wants to develop his own "film + career", and the combination of film and fashion is definitely a very suitable framework. In the previous life, Emperor relied on the influence of Emperor Entertainment to involve other industries and became a very successful business group on Hong Kong Island.
Wu Xiaozu is not very talented in business, but he also knows that Shen Jiawei's IT business philosophy is very suitable for the mainland market. In later generations, many people called IT the Zara of Hong Kong Island, which shows its strength.
It's just that in his previous life, Shen Jiawei entered the market too late, and he really began to exert his strength in the late 90s, when the entire fashion market had already been carved up by fashion groups in various regions, leaving him little space left.
Many people know about the many luxury goods under LVMH, PPR and Richemont, including Louis Vuitton, Gucci, Dior and other luxury goods, but the luxury market cannot be compared with Zara.
Shen Jiawei's thinking is similar to Zara's development thinking. At the same time, he did not give up the right to sell the brand. You can do a "copycat" yourself. Zara has to fight several major luxury brands every year and has the largest team of lawyers.
On the cottage technology, which one is stronger? Huaqiangbei...... Phew!
In short, Wu Xiaozu's involvement in fashion has been around for a long time. Mainly in the low-end, when the company is on the right track, you can follow the path of Richemont, and then do not worry about the high-end market.
Even his biggest advantage over Zara, HM, and KM is the mainland market behind him, and the fast-moving consumer fashion brand Wu Xiaozu has a lot of experience, and after the UNIQLO incident in the later generations, he commented on the locker rooms of several brands......
“????”
Wang Zuyuan looked at Wu Xiaozu and Shen Jiawei talking about the market prospect with a confused face, tilted his head and thought about it, he was interested in the design of Shen Jiawei's 'personal brand', why is the business so big? ?
Sure enough, how can a flat chest level the world!
"Funding is not an issue. ”
Wu Xiaozu smiled, at this moment, he suddenly found a sense of accomplishment in business, and he is obviously very talented in business......
He didn't think about it at all, a rich man with hundreds of millions of assets, in addition to hugging Liu's thigh once, found a business opportunity for the first time in two or three years, this is a bullshit talent......
Wu Xiaozu is very good at film shooting, but in terms of business talent, he is really about equal to nothing.
"I ...... What to give?"
Shen Jiawei hesitated, but looking at Wu Xiaozu with bright eyes, he couldn't help but tempt and took the initiative to send the door to the other party to bite.
"I can invest 10 million Hong Kong dollars in the early stage. You can talk to my investment manager about the specific shares. "Wu Xiaozu is not a good church, he will not give Shen Jiawei a chance if he bites down this bite.
There is no distinction between good and evil in capital, but sometimes there is good and evil.
If IT can be smoothly on the right track, then Wu Xiaozu may really be able to complete the harvest of capital with movies. It doesn't even matter if a movie loses money, as long as its perimeter is profitable...... Outside the videotape, Wu Xiaozu smelled the development direction and carrier of his surrounding industries.
Through fashion, Wu Xiaozu can complete the small ecosystem on the stock market.
As for whether Shen Jiawei will give in......
It doesn't matter, he doesn't have anything to lose anyway! Today's Hong Kong Island fashion market is complex, with large and small companies like carp crossing the river. At this time, there was also a lot of Hong Kong investment in the Special Economic Zone.
I remember that Aunt Lin's husband in her later life also went to be a fashion agent...... It's also a good way to pit each other at that time!