With the end of the filming phase, the crew also officially announced their disbandment after the finale.

Peng Yichen handed over all the films shot in the past month and a half to the post-production department of Chang'an Film Studio.

Then, he took Yu Jing back to Kyoto directly.

I met my mother, had a meal, and slept well.

Early the next morning, Peng Yichen came to the studio, and he wanted to discuss the publicity and release of "Beautiful Life" with Lao Sun.

In today's Huaxia film market, the publicity, release and distribution of a film is far from being as simple as advertising in the past.

For state-owned enterprises such as Chang'an Film Studio, publicity and distribution work has never been their area of expertise.

So this time, the publicity and distribution of "Beautiful Life" was all handed over to Peng Yichen's studio.

Their only requirement was that the film must also be released during the eleventh period at the latest.

After all, this is a movie dedicated to the 80th anniversary of the founding of the army, and it is too late to be released on August 1, and if it is not released on October 1, there will be no way to explain to it.

In the conference room of Chen Jing's studio, Peng Yichen sat in the chief position, looking at a financial statement on the conference table, and mentally calculated the cost of the promotion and distribution of this movie.

Although the filming cost of this film is all borne by Chang'an Film Studio, the publicity and distribution costs need to be borne by Chen Jing Studio.

The reason is simple, Chang'an Film Studio has no money.

Therefore, although Peng Yichen himself made it clear that he would not ask Chang'an Film Studio for any salary.

But "Life is Beautiful" is still a co-production between the studio and the studio.

"No problem. The film was not originally a commercial film. Chang'an Film Studio doesn't care about the box office, they care more about whether they can win awards. Peng Yichen closed the document in his hand and put it aside.

"So the cost of publicity and distribution doesn't have to be too high. We promote it through new media such as Weibo and websites, and then upload trailers on video sites on a large scale. In this way, the cost of publicity should not exceed 2 million. Peng Yichen roughly estimated that the shooting cost of this movie was only 5 million, and the studio invested 2 million in publicity expenses, and in the end, the box office and other income should be able to share nearly 30%.

Sun Yizou, who was opposite, gently twisted the pen in his hand and said, "I didn't expect it either." So Mr. Peng, have you thought about the release time of this movie?"

He said with a relaxed face: "This time, we can choose the schedule at will, because it is a gift film, and all theaters must unconditionally cooperate with our release work." And the number of films scheduled on the day of release can reach 8,000 screens. ”

In the conference room, the management of several other departments of the studio also laughed, the studio was responsible for the promotion and release of the film in the past, and indeed never enjoyed such good treatment.

There are still some special preferential treatment for the main theme movie.

Peng Yichen spread his hands and smiled: "Okay, or we will release it tomorrow, so that a week after the movie is released, I can go directly to Venice to participate in the film festival." ”

Everyone laughed for a while, and Peng Yichen said seriously: "Let's put it on September 25." This movie is to feel the grief of war in warmth, and it will be released during the Mid-Autumn Festival, and the effect must be good. And by then, I should have returned from Venice. ”

"Then this year's 'Eleventh' prime time will be lively. Sun Yizou opened a document in front of him, which recorded the release plans of other companies.

"On September 20th, the newly established Optical Fiber Media Entertainment Company last year will release a martial arts movie - "Jiangnan Sword Rain", which is obviously popular after watching "One Man, Martial Arts", and it is filmed with the trend, and the conflict with our market is not high.

On September 24, Haiyu Film Company's "Iron Lion" was released, directed by the famous war film director Qi Bin and starring Jiang Wen.

On September 30th, Hollywood's global film company will release a kung fu comedy adventure movie - "Brave Amazon", starring Fang Long;

On October 2nd, the old domestic film company Khan Shi will launch a "My College Life". I've seen its trailer, it's a youth funny movie based on small fresh meat, and it shouldn't have much conflict with our movie......

Next up is another Hollywood movie, "Hollywood Adventures" by Paramen on October 5, a classic comedy movie starring Jim Carrey.

There are a lot of domestic movies behind it......

As the hottest movie schedule in China, there will never be a shortage of blockbusters in the prime time of 'Eleventh', nor will there be a shortage of various superstars.

All movies in this schedule must be hard-hitting.

Although "Beautiful Life" is a tribute film, it will not be under too much pressure in terms of film scheduling.

But the law of the market is always the same: good movies stand out, and bad movies are doomed.

In the past ten years, the main theme tribute film has been criticized by the audience in various ways, not without reason.

After all, no one wants to buy a ticket to walk into the cinema and watch a boring movie that is constantly preachy.

Unless the state compulsorily requires relevant units to organize people to watch it, otherwise the main theme movies will often end miserably at the box office.

For "Beautiful Life", if you want to fight your way out of the 'eleventh prime time', the opponent is not only those movies released at the same time, but also the audience's long-term habitual resistance to the main theme movie.

You can imagine how difficult this is.

"What makes people happy is ......", Sun Yizou paused and said with a smile: "The eleventh prime time is basically an action and war movie, or it is a spoof comedy movie, and we are the only ones who play the warmth card." And the propaganda point of comedy anti-war movies can also become the key to our surprise success. ”

Peng Yichen nodded silently, the audience has the demand to watch exciting blockbusters, and naturally there is also a demand for warm and emotional movies.

Although the main theme movie has always been the target of being snubbed by the market, Peng Yichen believes that his "Beautiful Life" is definitely not an ordinary main theme movie.

As long as the audience can walk into the cinema and see this movie, then they will definitely be conquered by the charm of this movie.

Sun Yizou looked at the release time of each company's movie in his hand again, then handed it to Peng Yichen, and said: "I agree with the release on September 25th, avoid it in the front and avoid it in the back, and it can also cooperate with the schedule of Mr. Peng and Yu Jing, at that time you all have time to participate in movie premieres and promotional activities." ”

After receiving the document, Peng Yichen carefully looked at this detailed analysis report of the film market and schedule of the 'eleventh prime time'.

After a while, he looked up and smiled: "Then it will premiere on September 25th." Yu Jing and I will rush back from Venice as soon as possible. ”

……