The city of Milan in Italy is known as the fashion capital.

Prada is the top existence of the fashion capital.

In recent years, Prada's life has not been easy.

However, Prada has always been the subject of key coverage in the fashion industry, especially in Italy.

I don't know whether the secret contact between the American company and Prada was deliberately revealed by Prada insiders, or whether the media really had the ability to penetrate and hear such confidential information.

In short, the news leaked and was reported!

Milan's Le La Repubblica newspaper has published the astonishing news that the pride of the Italian fashion industry, Prada, is about to sell due to a series of large-scale debt acquisitions and mismanagement, and is in talks with an American company about acquiring it.

According to reliable sources, this company is a newly rising giant group in the United States over the years, with unimaginable influence, not only strong financial strength, but also brand fame loud enough. If it's just financing, then it's better to say that it's really an overall acquisition of Prada...... The amount involved in the entire acquisition plan may exceed 3.5 billion euros!

However, then the Milan Fashion Newspaper published an official announcement from Prada, categorically denying the rumors that the brand was about to be acquired.

A spokesman for Prada said that Prada did receive a lot of investment and acquisition intentions, but Prada is well-run and has good debts, and its income has increased significantly since the beginning of this year, and it has no intention of selling it for the time being.

In front of the media, there is always fiction and reality.

The truth of the matter is that Museia Prada, the third generation of Prada's head, her husband, Pagio Bethel, the current CEO of Prada, and Anna Wintour, the intermediary liaison, flew to Tokyo together.

Meet Donn.

The current Prada has encountered many difficulties, especially the debt ratio of up to 75%, and the pressure of Prada is breathless.

Don't look at Prada's current products, which are selling quite well, but the annual profit is not enough to even repay debts.

So much so that Prada's debt increases every year.

In the 90s of the last century, the Prada Group spent 900 million euros to acquire fashion clothing brand companies Helmut_Lang and Jill_Sander, as well as a number of fashion brands, in an attempt to integrate resources and create a luxury giant similar to LVMH.

However, due to the contradictions between the two sides in design and business philosophy, as well as Prada's overly artistic management style, for a long time, the new brand's products have been dragging the group back.

Now Prada has an overall valuation of 2 billion euros and a debt of 1.5 billion euros.

In the previous life, in order to solve the debt problem, Prada was forced to sell the shares of the two companies at a discount, and the merger and acquisition were completely declared a failure. However, this still did not solve Prada's debt problem, and the shadow of debt still looms.

In 2006, Prada sold a 5% stake in Prada's headquarters to Intesa Sanpaolo for 100 million euros, which was a temporary relief. And because of the subsequent movie "The Queen Wears Prada", the performance has increased significantly, and it barely survived the subprime mortgage crisis.

However, the fundamental problem is still not solved!

Although Prada survived the subprime mortgage crisis and did not declare bankruptcy like many luxury companies, the debt crisis has also become more serious, increasing to 4 billion euros!

I really can't survive anymore, I have been listed and financed several times, but I have failed, and I have negotiated mergers and acquisitions several times, but I have also failed.

If it weren't for the Hong Kong stock market's great help in the end and allowing Prada to go public, I'm afraid Prada would also go bankrupt.

It can be said that the current Prada is already in crisis.

It's very difficult!

At present, Prada has a market valuation of about 2 billion euros, a debt of 1.5 billion euros, and a total amount of up to 3.5 billion euros of mergers and acquisitions, and few companies in the world can eat it.

Furthermore, M&A with a luxury company is not the same as M&A with an ordinary company.

Nouveau riche who have no background and no brand image, even if they have money, it is impossible to buy Prada!

This kind of arrogant aristocratic luxury family values decency very much.

As it happens, the New Globe Group has enough decency.

Don't look at the fact that the New Universal Group has only been established for 2 years, but Universal Pictures, the core industry of the New Globe Group, has a long history like Prada!

And the fame, brand value and attention in the world, higher than Prada!

The brand combination of "Universal + Prada" will definitely have a shocking effect.

The fact that Miucia Prada and her husband, Pagio Bethel, were able to visit Donn in person in Japan is enough to show the importance they attach to this merger.

The crisis in Prada did not fully erupt.

But the problem is already very serious.

If you can't solve it in a lump, there will be a big problem!

It just so happens that New Global has the strength to solve this kind of problem.

Coupled with Anna Wintour's help, this meeting naturally facilitated.

With such a formal meeting, Don En would not have appeared with a beautiful girl, and through the relationship of Zhou Fang Yuxiong, he invited Mr. Yohji Yamamoto, the great god of the Japanese fashion industry, and his daughter Satomi Yamamoto to "meet" the Prada couple.

Miucia Prada came to see Donn, certainly not to negotiate prices or business negotiations.

Because the project team for negotiation and acquisition is in charge of Robert Iger. Don often doesn't interfere with such professional project acquisitions.

They will come all the way to Japan, mainly to experience Donn's personality in person.

Look at his personality charm and whether he can match Prada!

In this case, calling two top designers in the fashion industry to accompany you, at least in terms of meeting atmosphere, can be more friendly and artistic.

"I think Prada is such an excellent product, so we should continue to raise the price!"

Communicating with a group of people in the fashion industry, Don really couldn't say anything of artistic value, but fortunately he was able to say something nice and poke Miuccia Prada's heart.

"The price of our products is not low. Miucia Prada smiled slightly, as if disapproving.

Yohji Yamamoto was even more shocked.

Price?

Are you kidding?

Yohji Yamamoto also operates his own luxury brand, Yohji Yamamoto, which is the most recognizable world-class luxury goods in Asia.

However, in the past two years, Yohji Yamamoto's operation has also encountered problems, and as a last resort, on the one hand, he relied on financing Adidas, and on the other hand, he could only choose to discount and promote his products to increase sales.

Tang En shook his head and said: "Luxury goods are not ordinary commodities, what customers buy is a sense of art, a consumer experience, and a sense of psychological pleasure." If the 'sense of superiority' in the customer's mind is discounted, it will inevitably lead to the loss of some customers. In the past 20 years, LV's products have been increasing in price, but sales have been increasing. This shows that the luxury industry is fundamentally different from the retail industry in general. ”

Yohji Yamamoto looked terrified.

Don sighed secretly.

It's no wonder that Yohji Yamamoto went bankrupt just a few years later, and the end was worse than Prada's.

Yohji Yamamoto's philosophy is simply stupider than Prada's!

Prada's CEO is at least Pagio Bethel, who is barely a businessman, and Miucia Prada is the design director.

Yohji Yamamoto is different, he is not only the owner of the company, but also the head of the company's operations, as well as the design director...... Do you really think of yourself as a god?

Professional things, let professional people do it!

。 Nine Heavenly God Emperors