After Joe Ruth was taken down, Disney's production department became dominated by the Richard Cook family.

When he first came to power, this summer's two blockbuster investment films, Pearl Harbor and Atlantis: The Lost Empire, were the biggest test of his abilities.

Now, "Pearl Harbor" has been released, and the effect is ...... Not bad.

The box office in the first week was 53.63 million US dollars, although it was only released for three days, it still beat "Shrek" and firmly occupied the champion of the weekly box office list!

As for the commercial blockbuster "Unsinkable", which was treated equally, the box office was more than $10 million less than "Pearl Harbor", and it was a failure at the beginning, which is not worth mentioning.

However, the box office performance of $53.63 million did not meet Disney's expectations.

Disney intends to make "Pearl Harbor" a box office myth like "Titanic", not to mention the overseas box office, the North American box office will exceed 600 million US dollars!

This requires the box office to be between $1.2 and $150 million in the first week, then the next week to exceed 100 million, and the third week to more than $80 million.

It was only the North American box office of $300 million in the first three weeks that really satisfied Disney's appetite.

So far...... I hope it's basically in the soup.

In particular, the audience reputation of "Pearl Harbor" does not seem to be very good, and it is unlikely that it will counterattack at the box office in the next few weeks.

So Disney Studios has slashed its expected North American box office for "Pearl Harbor" — $300 million.

Of course, there will also be a change in the publicity strategy.

Movie fans in North America...... I don't seem to like to compare "Pearl Harbor" and "Titanic" together.

Never mind!

Businessmen, what they value is profits, as long as the box office is enough, as for the word-of-mouth effect, it is not important.

Richard Cook used to be the chairman of Disney's theater department, and it was because of his good revenue and high profits that he was promoted to chairman of the film production department.

He has no feelings for movies, all he values is interests!

On this day, Richard Cook called "Pearl Harbor" producer Jerry Bruckheimer and director Michael Bay to his office to discuss a suitable plan to adjust the direction of the film's promotion.

The arrogant Michael Bay is clearly confident in his films, "Pearl Harbor and Titanic are two different types of films, one is a war film and the other is a disaster movie. Our focus should be on the quality and special effects of the film, rather than the storyline and presentation. ”

Jerry Bruckheimer obviously has more experience, as early as ten years ago, he was a Hollywood gold medal producer, and he has a very strong voice, "No! The publicity strategy must change, we can no longer compare "Titanic", which has caused disgust among fans, and we have to adjust the direction. ”

In front of Jerry Bruckheimer, Michael Bay is a horse boy who can only obey orders.

Even Richard Cook must maintain enough respect for Jerry Bruckheimer, because that is the biggest reliance of Disney's commercial blockbusters, and he agreed: "I also have this idea, we don't want to mention "Titanic" anymore, we can focus on reflection and anti-war, what do you say?"

Jerry Bruckheimer nodded and said, "Yes! When "Unsinkable" was promoted, it brought out a lot of old people who experienced it back then, and it was very infectious, so can we." ”

Richard Cook frowned, "This ...... It doesn't seem appropriate, this is not in line with Disney's value concept, we are selling young mass goods, if we push out the older generation of soldiers...... Mr. Eisner, for his part, would not agree. ”

Jerry Bruckheimer asked in a deep voice, "They can, but we can't?"

Richard Cook said: "It's different, using the pain of the older generation of soldiers as a selling point, it will really affect Disney's brand image." ”

"Then let's do lace news! Let the male and female lead actors fall in love...... Forget it, just let them have an engagement ceremony! Disney has to arrange the publicity and live broadcast. ”

Jerry Bruckheimer is well-informed, and the methods he uses are old-fashioned, but they are also the most effective.

Clearly, Richard Cook was interested in this crooked approach, "Yes, I'm going to get in touch with their agency and start working on that." Don't be in a hurry to get engaged first, you can talk about love for half a month, and then let them get engaged after the box office of the movie is weak to promote movie sales. ”

At this time, Richard Cook knocked on the door and walked into the office, still holding a few newspapers in his hand.

Richard Cook frowned, "What's the matter?"

"Down Pictures and Universal Pictures...... The promotional strategy for Unsinkable has been adjusted. The assistant put the newspaper on the desk.

Richard Cook, Jerry Bruckheimer, and Michael Bay, all nervous, got up one after another, and each took a few newspapers.

Richard Cook picked up the two magazines "Variety" and "Film Review", and the pages of the article about the movie "Unsinkable" had been folded, and as soon as he opened it, he gasped directly!

"Done Walker: I don't know what to say, it's the real second part!"

"Suddenly realized! It turns out that it is the real thing!"

Just one headline was enough to make Richard Cook's face change dramatically.

Jerry Bruckheimer, on the other side, had an equally ugly face.

In his hands are the "Los Angeles Times" and "Los Angeles Brief", and the headlines of the entertainment section are dedicated to Cameron's movie "Unsinkable" -

"Word-of-mouth grading? Not surprisingly, Donn Walker has you covered!"

"Don't be deceived anymore!

Michael Bay has two gossip tabloids in his hands, and the remarks are even more exaggerated, completely for fear that the world will not be chaotic.

"Shocked! Breaking the news! Disney deceived fans into buying tickets, but it actually has nothing to do with it!"

"Exclusive news, director Donn Walker angrily accused Disney of cheating the audience!"

……

Those present are all elites in the industry and smart people.

Even if you remove the slanderous words that fanned the flames, just looking at the publicity strategy of Towne Pictures' transformation is enough to make everyone break out in a cold sweat.

It's over!

The second "Titanic", this is the biggest breakthrough!

Why did "Pearl Harbor" beat "Shrek" and "Unsinkable" at the box office in the first week?

is because the film is in the promotion stage, and it is comparing "Titanic" everywhere, which seems to be taking advantage of the general trend of that classic movie to attract fans' enthusiasm and expectations for this film.

In fact, it worked.

In the promotion stage, "Unsinkable", which was produced by Donn and directed by Cameron, was completely crushed by "Pearl Harbor" and had no momentum.

After the release of the movie, "Unsinkable", which cost as much as $200 million in investment, only grossed more than $40 million in the first week, which surprised many people.

There's no doubt that judging by the results so far, Disney has won by a big margin!

"Pearl Harbor" vs. "Unsinkable", the first battle is a victory!

However, here's the problem.

The plot and content of "Pearl Harbor" disgusted the audience, and the reputation in the industry is extremely poor, which is completely incomparable with "Titanic" back then.

At this time, if the two movies are forcibly compared together, it will be a joke.

So Disney had to change its promotional strategy.

But I didn't expect it......

Don made a move in advance!

And as soon as he made a move, he broke the root of "Pearl Harbor"!

Universal Pictures and Donn made efforts at the same time, and made a high-profile statement, believing that "Unsinkable", which has an excellent reputation, is the real second "Titanic"!

Not only are the two films produced by the same team, but the themes of the films are also similar everywhere, borrowing from the shipwreck to express praise for the beautiful emotions in the world.

What's even more incendiary is that "Titanic" is a tragic ending, and "Unsinkable" is a happy ending!

"Pearl Harbor" can no longer continue to take advantage of "Titanic", but "Unsinkable" is marked with the logo of "Titanic" at this juncture.

What does this mean?

"Pearl Harbor" has been the focus of the overwhelming and stormy publicity in the past month, "the second "Titanic", which will only bring endless infamy to "Pearl Harbor".

And Donne, who had been forbearant before, took advantage of this wave of publicity to make a big banner in tiger skin, and directly transferred the carpet-like publicity hotspots of "Pearl Harbor" in the past month to the head of "Unsinkable"!

"Pearl Harbor" has nothing to do with "Titanic", "Unsinkable" is the real second "Titanic"!"

Such a promotional point is simply killing Disney!

Richard Cook was on the verge of crying.

In the past month, he has spent countless efforts and used all Disney's resources and channels to promote "Pearl Harbor", and the core publicity points are the second "Titanic".

Unexpectedly, only a month later, the situation changed abruptly!

His efforts over the past month have not only caused deep damage to the reputation of "Pearl Harbor", but also given a wedding dress to rival Donn Pictures' "Unsinkable"!

Lost the lady and broke the soldiers!

Jerry Bruckheimer was once again deflated at Donn's hands, and it was a big loss, he was so angry that he almost vomited blood, he angrily threw the newspaper on the desk, gritted his teeth and scolded: "This Don Walker, shameless!

Michael Bay actually didn't have a direct conflict with Donn, but he was Jerry Bruckheimer's younger brother, and he must be the only one to follow, and said with a gloomy face: "This kid ...... No wonder he was so honest during the propaganda period, he had already left his hands behind, hateful!"

Richard Cook, on the other hand, seemed to be paralyzed, and went straight to the chair, muttering, "This...... What can I do......"

He is well aware of the temper of the big boss Michael Eisner.

Messed up the big project of "Pearl Harbor......

It is likely that he, the chairman of the Disney production department, will come out to apologize!

Just like Joe Russ in the past.

It's miserable!()

Please remember that the first domain name of this book is:. Mobile version reading URL: