Buchanan looked at Eisner, and Eisner looked at Buchanan.

Buchanan before, although he has been staying on Capitol Hill in Washington, the center of power in the United States, has always been the staff behind the big guy, and the most important thing is to highlight the employer and avoid taking the lead, so his personal style is not outstanding.

Eisner, on the other hand, took over from Disney Sr. and developed Disney into a major media conglomerate that integrates film and television entertainment, theme parks, consumer goods and media networks.

In addition to the well-known business, it acquired AB TV in 96, and then controlled SPN, in the United States, second only to Time Warner.

No, since the merger of Time Warner and AOL, there has been a result of one plus one being less than two, and Disney is gaining momentum, so now is the best time for Disney and the best time for him to Eisner.

His status at Disney can be said to be the same as that of Steve Jobs at Apple, he is a respected godfather, and he doesn't take the board of directors seriously, and it doesn't feel good to be stared at by such a person with an expressionless face.

He didn't speak, and the people on Disney's side were also silent, and no one dared to say anything to break the current silence, and the atmosphere in the conference room became tense for no reason.

However, Buchanan is not a vegetarian, he has followed the big guys and met a lot of big guys, and at this time he still has time to look at Eisner's appearance.

As a 42-year-old born - the same year as Feng Zhenchang, Eisner is very well maintained, he looks like he is only forty years old, well, his teeth are well cared for, very white, and his hairline is better than the last time they met. It seems to be a little further back, hehe, will it be bald?

Eisner suddenly smiled, "Buchanan, you're still so convincing, we'll do it." ”

As soon as these words came out, the tense atmosphere immediately melted.

This should be the control of these powerful people over the people and environment around them.

"Thank you, Mr. Eisner, I believe that this cooperation will definitely give you a big surprise!"

"This is what Jobs liked, surprise? I don't expect it, I just want it to be proportional to our investment,"

"Why, at this best age, you really have to stay away from the political circles. Do you want to focus all your energy on business?"

≥dǐng≥diǎn≥小≥語,.⊙.♀os_();

Big people are like this, the last sentence is extremely strict, and the next second, they are enthusiastic about your personal situation.

"It's all for the public," Buchanan said with a laugh.

…………

On the morning of May 18th, at 9diǎn, after many days of publicity, Noor finally had the biggest change, and the group purchase section was finally officially launched. The first group buying business launched is "Finding Nemo", which is scheduled to be released on the 30th.

It doesn't matter if it's prime time. It is still a non-prime time fare, and it is 20% off the original price.

At this time, the atmosphere in the conference room of NOOR headquarters was as solemn.

Buchanan and other executives understand what this section means for the site.

And, they also agreed that at the time of the summer vacation. Being able to do a group purchase for a cartoon like "Finding Nemo" is indeed the best choice.

Pixar's animated feature film has a very distinctive feature, it is not like many Disney cartoons, but it is only made for children. It has a strong focus on the storyline and has a lot of adult perspectives, making it suitable for adults to enjoy with children.

And according to statistics, it is those housewives who usually play the most casual games on the site.

Therefore, on the homepage of the group buying section, Disney's two carefully edited trailers quickly attracted a lot of attention.

9diǎn 45 seconds, "moved," Mike shouted, and the blue bar chart on the big screen in the conference room moved.

"It's moving," "It's moving so soon," the crowd rejoices.

In the eyes of everyone's expectation, the numbers were refreshed rapidly, but, slowly, everyone became dignified again, and by 9diǎn and a half, the total number of people participating in the group purchase was less than 80,000, which was far lower than most people's expectations.

"Isn't the discount not attractive enough?" said someone else.

This movie, the comprehensive average ticket price of each show is 6.33 US dollars, according to the current exchange rate, which is equivalent to more than 50 yuan, which is really not cheap at such a price in China, but if you calculate from the theory of price equilibrium, it is equivalent to a domestic ticket price of 10 yuan, or even 5 to 6 yuan.

In short, although movie ticket prices in the United States have been rising, unlike in our country, movie ticket prices in the United States have always been slightly lower than the legal hourly minimum wage.

"That's right, doesn't everyone care about this diǎn price difference?"

"Quiet," Buchanan patted the table, "Calm down! Forget that we have done so many questionnaires online and offline before, the group buying process is very simple, there are discounts, and the people interviewed are very interested,"

"This time is the busiest time for everyone," he said, looking at his watch, "In an hour, the situation will definitely be very different,"

Most American families, not insensitive to price, they watch a movie, and we are different, the incidental expenses and the cost of hiring a nanny to take care of the baby, parking fees, meals, etc., the total cost is not low, no need to go to the theater to queue up to buy tickets, there are discounts, the purchase process is also simple, why not?

10diǎn, Disney headquarters, Eisner called and asked the secretary, "Is there a phone number from Buchanan?"

"Not yet, Mr. Eisner,"

"Huh, is this a surprise?" Eisner put down the phone with a calm face.

He has a personality, and he has a lot of opinions about Jobs, but he doesn't really affect his work because of these factors, and he doesn't want to become a laughing stock in the eyes of Jobs.

Buchanan is right, Pixar's previous production of a few step cartoons, they were all scheduled to be released in the less competitive autumn, this time he advocated arranging in the highly competitive summer file, to be honest, he is not particularly confident, of course, the results of this movie will definitely not be bad, but, how good it can be, is what can really reflect his level.

Buchanan's words really entered his heart, what better means of publicity than the movie has not yet been released, but millions of tickets have been sold?

So, although he looked dismissive, in fact, in his heart, he really hoped that this new method could bring him some surprises, and now that the event had begun an hour, Buchanan did not call happily, so it was obvious that the progress was definitely not ideal.

…………

In the noor conference room, Buchanan looked at everyone's distractions, pointed to the big screen on the wall, and said to the secretary, "It's closed,"

"Let's then discuss the next step of the work arrangement, this time, No., Feng Ding's is Apple's PO group purchase, and then on the 24th, what is the best project for our group purchase, what are your opinions?"

"I think it's best to go electronics, I'm already in contact with Sony,"

"I think the home appliances are also good,"

"Mother and baby are very good,"

Mike watched these discussions absentmindedly, and noticed that there was a sudden agitation in the office area outside, and then, one of his subordinates stood outside the window, signaling something to himself, he understood, and immediately turned on the big screen, and everyone's attention immediately shifted.

At first glance, the numbers on the screen were already a long list at this time, "1.03 million?" an employee said with some uncertainty.

Buchanan looked at his watch, and the difference was 11 diǎn, "What's so strange, now look at 12 diǎn at noon, can it break through 2 million,"

He said it very easily, in fact, there was still sweat in the palms of his hands.

"Hehe, it's definitely no problem, you see," Mike smiled and pointed to the number that kept scrolling next to him, and said that the number is growing very fast, it will increase by 10,000 in a while, and it will increase by 10,000 in a while.

Just after 12diǎn, Eisner, who was about to leave the office, received a call from Buchanan transferred by the secretary, "Mr. Eisner, I have good news for you, as of 12diǎn, the number of people participating in the group purchase has exceeded 2.1 million,"

"Oh, not bad," Eisner said lightly and hung up.

He knew this number, before, he couldn't bear it, so he called home and asked his wife Jane to see the latest progress on the Internet.

"Not bad, that's all?" Buchanan unhappily took the phone that had been hung up.

On the other side, Eisner was already humming "sor\bon\\sa," and went to lunch with a relaxed face, which was the theme song of "Finding Nemo".

Perhaps, this movie was originally a movie that many families set to watch, perhaps, it was the new model of online group buying, which attracted a lot of curious users, in short, by 10 diǎn on the evening of the 18th, more than 3.5 million people participated in the group purchase of Finding Nemo movie tickets!

Feng Yiping, who learned the news, was very pleased, he originally had the idea of sticking money to increase the discount if the first day was not good.

And Eisner, this night is very busy, Buchanan's other sentence is also right, such a new model, such a result, can make many media enthusiastically report it, to have a second publicity.

As a media giant, he doesn't have to wait, he has a lot of newspaper bosses' phone numbers in his hands. (To be continued.) )