(Technical dry goods don't seem to be popular, the subscription frenzy has dropped, and the work of eating, drinking and having fun will resume next year...... ）

Theoretically, the resolution of a film copy is ...... There is no upper limit. However, the high resolution of the film is useless, because the image needs to be output by the projection equipment.

Projection equipment does not produce ultra-high resolution images.

In current Hollywood, the mainstream film version of the film version of the movie, the resolution is usually 4K, because of the limitation of projection equipment.

Of course, that's good.

The current digital version, the mainstream resolution is only 1.3K, and better projection equipment, such as boutique theaters and imax theaters, can reach 2K resolution.

There is a big gap compared to film!

On a normal screen, 2K and 4K, it is difficult to discern the difference with the naked eye. But 1.3K and 4K, there is a big gap, and the weakness of the digital version of the clarity can be seen at a glance.

If it is an imax giant screen, the gap between 2K and 4K can also be seen with the naked eye.

That's why it's so hard to roll out digital technology today.

The viewing experience is not good, far inferior to the film format!

In fact, in the previous life, "Avatar", even though it swept the world with an invincible posture, there are still many technical problems that have not been solved.

Like what...... The resolution of the 3D format.

There are many versions of "Avatar", including digital version, film version, 3D digital version, 3D film version, imax digital version, imax film version, imax 3D digital version...... There is also the distinction between white screen and metal screen, single machine and double machine, and so on.

Cameron's main promotion is, of course, the 3D format.

But in fact, the final viewing effect ...... The 3D versions of various formats, when it comes to the viewing experience, the best can only be ranked fifth!

The top four are IMAX Film Metal Screen, IMAX Digital Metal Screen, then IMAX Film White Screen, and IMAX Digital White Screen.

Next up is the 3D format that Cameron is pushing hard!

Why?

Because the projection technology in 3D format has not yet broken through, only 2K resolution.

The copy resolution of the imax format is 4K for the digital version and 6K for the film version!

With the addition of a giant screen and high resolution, the viewing experience in the imax format is even more amazing than the 3D version!

As for the combination of imax and 3D, it is another bitter history......

"Avatar" was shot with a normal digital 3D camera instead of the shooting technology of imax, so when it came to post-production, it ran into a lot of trouble.

The normal version and the IMAX version must be converted.

This technology is already mature and can be done with the DMR conversion technology developed by imax.

However, the 3D format can't be converted!

In other words, I didn't directly convert the normal version of 3D to the imax version of 3D!

The normal version of the 2D format must be converted to the imax2D format through DMR technology, and then the imax version of the 2D must be converted to the 3D format through the 3D conversion technology.

There are two more processes in the middle, and there is a big problem!

The biggest selling point of "Avatar" is the 3D direct shooting!

This will be more realistic and more dynamic in three dimensions.

The imax3D format has been converted by two hands, and the effect of 3D direct shooting is gone......

Therefore, although the imax3D format is 4K resolution and has the blessing of a giant screen, it is a real viewing effect...... It's not as good as the ordinary 3D version and the imax2D version.

Therefore, in the release process of "Avatar", there are very few imax3D formats, except for a few "boasting" and "gimmick" theaters, theaters that are really responsible for fans will not introduce this format at all.

This somewhat made Cameron feel a little sour.

The 3D version cannot be directly converted to the imax3D version, which is also a major technical problem that "Avatar" did not break through back then.

Otherwise, "Sony 4K + dual machine + imax + 3D + film + metal screen", such a set of extreme viewing packages will be launched, and "Avatar" will definitely give birth to more shocking visual effects!

Well, now Don is here!

In his previous life, Cameron was alone, and even if he was backed by Twentieth Century Fox, it was difficult for him to do more.

When it comes to hard power, how can Twentieth Century Fox compare to New Universal?

Dolby Laboratories and IMAX are Donn's trump cards!

The technical problems that "Avatar" did not solve in the previous life, as well as the many screening regrets left after the release, must be solved in the hands of Donn!

First of all, it is to solve the resolution problem.

Further promote digitalization, greatly increase the resolution of digital projection, completely abandon the 1.3K resolution version, and launch the digital version of "4K+2K" high and low configuration mode to meet more diversified market demand.

This technique is not difficult, and the "Avatar" in the previous life did it.

The biggest challenge is the 3D format.

Compared with the 4K resolution of traditional film films, the 2K digital version has been discounted.

If you combine 2K and 3D, you will have further troubles, such as brightness reduction, ghosting, visual distortion, contrast reduction, saturation reduction, and so on.

Although the 3D version is still 2K resolution, due to many factors, the clarity is actually not up to the 2K level at all, that is, about 1.6K.

This is simply a waste of a masterpiece like "Avatar".

In order not to leave any regrets, it is necessary to launch "4K+3D" projection technology!

This is the technical problem that Dolby Laboratories really wants to promote and improve!

The X-giant screen is too shocking, and it should be used well.

A "DMR3D" conversion technology had to be developed!

Instead of converting the 3D format to the imax3D format, you can convert the 3D version to the 2D version, the 2D version to the imax version, and the imax version to the imax3D version.

So many intermediate processes will seriously deplete the viewing effect of "Avatar".

All in all, in Cameron's mouth, the most difficult of the six technical problems, "new digital photography systems and digital technology", Don made a further bold upgrade!

First, the combination of "4K+2K" high and low configuration!

Second, "4K+3D" high-definition projection technology!

Third, "DMR3D" conversion technology!

After a long conversation with Cameron, Don immediately gathered many executives from the film and television entertainment department and began to launch the "Avatar" project with the highest specifications.

Project Codename: "880 Project"!

Of course, it is impossible to start shooting in the short term.

After joint discussions with Cameron and many senior executives, a decision was made: to focus on breaking through various technical bottlenecks in the next year!

A year later, the movie was launched.

However, this does not mean that actors are needed to join the group.

Cameron will lead the team to learn and apply the latest high-tech technologies, and conduct simple short film shooting to test the effect. If it is good, it will be used, and if it is not good, it will be changed.

It's going to take more than a year.

By the end of 2006, everything was ready and the official recruitment of suitable actors began.

The real actors entered the group and started filming, and it was already early 2007.

The crew of "Avatar" will go to China, New Zealand, Australia, Canada and other countries to shoot, and carry out 60% of the green screen shooting, which takes 4 months and completes the film.

In the summer of 2008, the final process was carried out, that is, a series of re-shoots or re-shoots.

The movie is tentatively finalized...... It's the summer of 2009!(Later postponed to Christmas)

In order to overcome the technical difficulties, Don also asked Ron Meyer, vice president of New Globe Group, to personally lead the team and set up a "880 Plan" technical problem solving team.

This group will mobilize all the resources that can be called upon to integrate the technological achievements of Industrial Light & Magic, Digital Domain, Weta Digital, Flower Crow Studio, and the Optics Lab of the Massachusetts Institute of Technology. and promote Dolby Laboratories and IMAX to further research and development of digital technologies.

All for Avatar!

This important meeting lasted for more than two hours, and Cameron participated in the whole process and was moved.

On the one hand, he was moved by the strength of New Universal, and on the other hand, he was moved by Done's unreserved support for him.

He knew that Tang En would spare no effort and even spend a lot of money to support himself, more or less with the intention of repaying his debts. After all, back then, Don snatched his "Titanic".

Cameron doesn't think so, the opportunity is here, and no one wants to miss it!

Besides, "Unsinkable" back then had already paid off the favor.

Don showed full sincerity, Cameron naturally had to say something, after the meeting, he followed Don to the office again, and said earnestly: "Don, I know that this project has a lot of investment, and you have to bear huge investment risks. I'm willing to reduce the director's salary by $5 million on top of the salary of "Unsinkable"!"

"Huh?"

Tang En was slightly stunned and said with a smile: "James, how long have we known each other? It's really unnecessary! I'm not Twentieth Century Fox, I can't do this kind of thing, it should be your money, and not a penny will be missing!"

Back then, Cameron's salary in "Titanic" was $10 million + 10% box office share. Among them, the producer's contract is $2 million, the director's contract is "$8 million + 10% box office bonus", and the screenwriter's contract is $150,000.

Because of the lack of budget, Cameron voluntarily gave up the base salary in his $10 million producer's contract and director's contract, totaling $10 million. (Note)

"Really, this is my sincerity and my confidence!" Cameron said firmly.

Don smiled: "You gave up $5 million in salary, showing your self-confidence." If I agree, won't I lose my self-confidence? Don't worry, my confidence in "Avatar" is no less than yours!"

Continuing the contract of "Unsinkable", it is still a 10% box office share, how much does it cost?

The global box office is $2.8 billion, that's $280 million in dividends!

A mere $5 million, of course.

That's pretty good.

In the previous life, Cameron's sharing agreement with Twentieth Century Fox included a share of DVD sales in North America in addition to box office dividends!

"Avatar" grossed $2.8 billion worldwide, and North American DVD sales were $400 million, plus production fees, director fees, screenwriting fees, and the industry's customary dividends after box office hits......

Cameron earned $350 million through a "Avatar"!

Dividends are the big part that must be paid, and Tang En naturally doesn't care too much about the small head of the basic salary.

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