Chapter 74: Malicious slander

As the reputation of "Court Rebellion" is getting worse and worse, the daily box office of the movie is getting lower and lower.

On December 19, "Palace Rebellion", which experienced a continuous box office crash, had a box office of 11 million yuan last weekend, and the cumulative box office just reached 130 million, and it couldn't rise.

Several of the country's largest theater chains have scaled back the film's screenings until Wednesday. The number of screens on which "Court Rebellion" was played has dropped to about 7,000, almost halved by more than half.

In stark contrast to "Palace Chaos" is "Twelve Warriors", a small-budget literary film, with a good reputation, after withstanding the impact of the first four days of the release of "Palace Chaos", it ushered in a small explosion at the box office last Friday.

"Twelve Warriors", which only has 300 screens, earned 2.7 million yuan at the box office in three days over the weekend, and the average single-day box office of a single screen reached an astonishing 3,000 yuan.

You must know that many commercial films can't achieve such box office results, not to mention that this is just a very low-cost literary film.

When Peng Yichen got the box office statistics report, he couldn't even believe his eyes, this number had reached the total box office that the company expected at the beginning. And that's just the box office for three days of "Twelve Warriors".

In the second week, the general manager of Shenghui Cinema Line saw that "Twelve Warriors" was so powerful, not only fulfilled the promise of adding 300 screens, but also added 400 more screens, just increasing the screening scale of "Twelve Warriors" to 1,000 screens.

Driven by the word-of-mouth of the movie, the single-screen box office has risen instead of falling, and the box office data of a single screen and a single day has reached 4,200 yuan on average for a week.

This made the film's weekly box office reach 29.4 million yuan, jumping to the third place in the weekly movie box office ranking.

In the two weeks after its release, the total box office of "Twelve Warriors" has exceeded more than 30 million yuan.

Even if the movie is released immediately, its box office is already the highest among all literary films in China in the past ten years.

Many media have analyzed that the surge in the box office of "Twelve Warriors" is due to the plummeting box office of "Palace Chaos", leaving a gap in the market for blockbusters, and on the other hand, because the extremely poor reputation of "Palace Chaos" and the excellent reputation of "Twelve Warriors" form a contrast, which makes many audiences who are disgusted by "Palace Chaos" pay attention to this niche movie.

But being able to get such a high box office still shocked everyone in the Chinese film industry.

On December 27, "Twelve Warriors", which has been in theaters for two weeks, finally broke out of the single broadcast channel of Huimin Cinema with its "color" reputation and box office growth.

Most cinemas across the country have set aside a portion of the screen to screen the film. The number of screens on which the film was released surged to 3,000.

From this expansion data, it can be seen that the current film market has super high confidence in this movie.

And the performance of "Twelve Warriors" did not disappoint these theaters.

Although the attendance rate and single-screen box office have declined, due to the expansion of the screening scale, the box office of "Twelve Warriors" has risen instead of falling this week, reaching 41 million yuan.

In everyone's astonishment, the total box office of "Twelve Warriors" reached more than 71 million, and it also won the first place in the weekly box office list of China this week.

This really made countless people fall through their glasses. Even the most daring film market experts did not anticipate the current situation!

This also makes the pattern of this week's Huaxia film market very strange: "Palace Rebellion", which has been shrinking in scale, finally stopped the plunge with the support of star fans, and got a weekly box office result of 26 million yuan, retaining a runner-up position.

The box office of the remaining other films is all below 10 million, and the film market was almost completely divided by the two films "Twelve Warriors" and "Palace Rebellion" for a while.

Such a list is really unexpected, not to mention that the art film "Twelve Warriors" broke through the 100 million yuan mark and jumped to the throne of champions.

Just said that "Palace Chaos", a big bad movie, still won a box office of more than 20 million when it no longer had any box office competitiveness.

It can be seen how strong the current Chinese film market's thirst for blockbusters is, and how much potential upside the box office market has.

……

The more courageous "Twelve Warriors" became the biggest dark horse in the winter schedule of 2005 in China after only three weeks of release.

The cumulative box office of more than 71 million has made the entire Chinese entertainment circle and media scream again and again.

"Chinese literary films ushered in a new dawn. ”

"This is a great triumph for a great film, and it has slapped all the people who look down on literary filmmakers in the face with the box office. ”

""Twelve Warriors" used the box office to find its own value. ”

The media's praise almost brought "Twelve Warriors" to the sky.

……

If you carefully recall the huge pressure before the release of "Twelve Warriors", there is also Peng Yichen, a rookie actor who has been insulted by many media as a "man who eats soft rice", when he was exposed to be the director of this film, the media was downsided.

Now that the movie can get so much box office, it has undoubtedly slapped all the media that questioned the film in the first place.

In this turnaround battle, there is no doubt that "Twelve Warriors" has won a big victory!

is different from the surprise that "Twelve Warriors" brought to all audiences.

"Court Rebellion" brings the audience only endless disgust and disgust.

The box office of this movie continues to plummet like an avalanche, and the daily box office has dropped to below 500,000.

Even if everyone knows how bad "Palace Chaos" is, they can't stand his good marketing, and although the box office results did not meet expectations, it is still not something that "Twelve Warriors" can catch up.

According to the expectations of box office evaluation professional companies, if nothing unexpected happens, the final box office of "Twelve Warriors" can reach about 100 million at most.

Compared with the 190 million box office that "Palace Chaos" is expected to get, there is still a big gap.

But this can already be regarded as a huge miracle for a literary film.

Seeing that the momentum of "Twelve Warriors" is getting louder and louder, some people finally can't sit still.

There was a large number of voices in the media that slandered "Twelve Warriors".

"What good movie can an idol star who relies on women to get on the throne make?"

""Twelve Warriors", a boring movie that relies on the gimmick of hyping up the jury system to deceive the audience into buying tickets. ”

"It's a dull and boring bad movie that takes place in the same room. ”

……

The endless negative news has overwhelmed the public relations department of Huimin Film and Television, and it seems that some people can't sit still anymore and begin to use this kind of indiscriminate slander and dirty water methods.

Chinese moviegoers are like watching a movie with ups and downs, "Twelve Warriors" will be praised to the sky one time, and trampled on the ground for a while, making people can't tell whether this is a good movie or a bad garbage movie.

……

"Why is there so much negative press for a good movie like 'Twelve Warriors??Who is behind it, and where does the conscience of the media go?!"

"Today's media has no bottom line, reversing black and white, and shameless. ”

A number of professional newspapers such as "Huaxia Film Times" and "Kyoto Film Weekly" could not stand it, and published various editorials to "cry out the grievances" for "Twelve Warriors".

But the negative news in the entertainment gossip media is still endless.

The box office of "Twelve Warriors" has also slowly declined with the impact of these negative news, and there is no room for growth.

……

Who is the mastermind behind the scenes, in fact, everyone in the circle knows that Peng Yichen made a deep note in his heart, and he didn't care about these nonsense things anymore.

He has put all his energy into making and acting in the film, and now that the movie has been released, then leave everything to the audience to judge.

Peng Yichen refused all media interviews and stayed away from the hustle and bustle of the city of Kyoto......

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