Two days later, Sha Tau Kok, SAR Hanle Electronics Factory.

Han Ting's residence.

It has been two months since the establishment of the electronics factory, but the commercial housing around the Shajiao Development Zone has still not been built, and Han Ting has no house to buy with the money.

She didn't want to rent a nearby farmer's house, and she couldn't live in a guest house for months on end, so she changed her office in the factory, occupied an extra room, set up a bed, and simple furniture.

It was in this situation that Gu Biao visited Han Ting after work in the factory.

"I'm relieved to see that you're still so cautious. ”

Han Ting silently put down the OEM quotation that Gu Biao showed her, and the nerves that she had been worried about also relaxed.

She is most afraid that Gu Biao will rise too quickly and suffer a loss.

If the radish is fast and does not wash the mud, the more young and ambitious people are, the easier it is to be arrogant.

Now it seems that the child is cautious.

Han Ting is a person who has seen the world and has been out of several countries, so she is certainly no stranger to the self-proof procedure of bidding.

However, until the promulgation of the Contract Law, there was no systematic control of the decision-making process in China.

It is required that large state-owned enterprises and government agencies must bid for large orders, which is a matter of 92 years.

Prior to this, it was found that the distribution of order benefits was uneven, regardless of mood and policy guidance, whether it was managed by law or file discipline.

However, Gu Biao was able to innovate by himself and create a "multi-supplier comparison system" to avoid suspicion when the law did not stipulate the bidding model, which has to be said to be very cautious.

On the list that Gu Biao showed her, the Westlake Electronics Factory had signed a contract with a Hong Kong businessman at a price of $240 per game console.

So the $270 that Gu Biao gave her another unit is already very generous. The only thing that Hanle Electronics Factory needs to pay extra for is the output commitment - the West Lake Electronics Factory is not limited to scale, and when the business is busy, it produces fewer game consoles, and more TV production lines when the production line is empty.

The contract of Hanle Electronics Factory must promise a total of 4,000 units per month production capacity, and if the standard is not met, the employer can deduct some money.

(Note: The $240 or $270 is not only the labor cost, but also includes the cost of other domestic materials in addition to non-imported components such as CPUs.) That is, displays, circuit boards, cooling fans, wood and plastic housings, and other structural parts. ）

"For tomorrow's negotiations, I will ask Mr. Fei, who is in charge of financial auditing sent by CITIC, to talk to Ma Feng first, and you will not come forward. If the negotiation doesn't go well and Lao Fei wants to fight for more for the factory, you let Ma Feng take out the contract with Xihu Electronics Factory to put pressure and pretend to find another company. Then I came forward and pretended to prevent the loss of orders and keep them. ”

Han Ting designed it in her mind, and undoubtedly finalized the final negotiation plan for Gu Biao.

Gu Biao thought about it for a while, and found that it was even tighter than his own design, leaving no handles.

"Sure enough, a teacher is always a teacher, and he has been my teacher all his life. Thank you, Mr. Han. Gu Biao gratefully stretched out his hand and shook hands with Han Ting.

"Don't be poor," Han Tingjiao shook off her hand and continued to talk about business with a dignified and holy face, "By the way, I read your contract, how do you choose the name of your new company and brand? ”

Han Ting said, pointing to the paper contract in front of her, on which Party A wrote "Tiankun Media Co., Ltd."

Obviously, this name was recently made privately by Gu Biao, and he re-registered it with the money he received from Hanle Electronics last year.

And through legal means, the intellectual property rights of the two games "Pac-Man" and "Bomberman", as well as the copyright of the TV series "Hujiangtan" in the mainland and other foreign cities, have all been incorporated into the name of Tiankun Media.

Of course, Han Ting recognized the word "Kun", which was a word in Zhuangzi's getaway, and it was not used anywhere else.

But so far, Lao Zhuang Confucius and Meng's articles have been excluded from Chinese textbooks in primary and secondary schools, and Han Ting feels that it is too obscure.

Gu Biao didn't care: "I don't think that the country has begun to gradually implement compulsory education, and it has only been a few years since ancient philosophical articles were selected into Chinese textbooks." It doesn't matter if our brand is not well-known in China in the short term of five or six years, the key is the overseas market, and I can match it with a loud and easy-to-remember English name. ”

Gu Biao is well aware of the importance of a good English name.

In the later generations, OPPO and VIVO mobile phones in Southeast Asia and other overseas markets, the reason why they opened up the situation is more convenient than other goods with the same cost performance, the most advantageous point is that the people of Southeast Asia subconsciously think that this is a European and American brand.

And the backgammon family actually didn't pioneer this trick.

The one who really ate the saliva in this field was Sony in the 70s.

The SONY logo, a pure English LOGO, removes all Japanese kanji, which is the key to successfully entering the American market in the early stage.

Instead of using initials, but directly giving an English name that is easy to spell and pronounce, many consumers have been fooled.

The English name of Tengyun in later generations was jokingly called "Ten-cent" by the people of Xiangjiang, so his "Tiankun" was called "Ten-coin"

It's homophonic and easy to remember, and it looks like it can be confused into a foreign brand.

Of course, the word Leviathan in English, trademarks under the categories of electronics, cultural media, etc., which have not yet been preemptively registered, Gu Biao also needs to preemptively register some.

For the time being, there is no trademark law in China, and there is no Madrid joint registration, so I will find a friend in Xiangjiang to get it. These are not for Gu Biao to worry about.

"Then why do you use the word Kun?" Han Ting was a little angry, feeling that Gu Biao's answer was not on the point at all.

"Because my business is destined to go through countless technological revolutions and industrial wind changes. There are Kun in the north of the underworld, I don't know how many thousands of miles, and it will turn into Peng, and the sea will migrate to the south of the underworld.

What I want to pursue is not only to become bigger and bigger like a kun in every era, swallowing up countless peers, but also to ensure that I can 'become an elephant and dance flexibly', always keep up with the pulse of the times, and achieve cross-lap overtaking again and again." It's not that I'm too big, and once the water I'm in dries up, I'm going to die with the environment.

Even if the game console dies and the Walkman dies, I will continue to fight in the computer industry. The computer is also dead, and I will continue to fight on new media platforms in the future. Even if the industry changes drastically, such as the Arctic Ocean drying up, Kun will transform into Peng and migrate to the south to continue to swallow, swallowing the earth and destroying it will not die. ”

The meaning of Gu Biao's name is also similar to what Ma Feng said in later generations, "Ahri Baba wants to be a company that has lived for 102 years", and they all see clearly the impermanence of the vicissitudes of the sea and the ups and downs of the business sea, and they are vigilant against themselves.

When Han Ting heard this, she was slightly stunned, and at first she felt that Gu Biao was too arrogant.

can think about what she has seen and heard in the past two and a half years since she met Gu Biao, and she thinks that this kid is really possible.

"I didn't expect you to be so ambitious......" she was completely shocked.

……

The next day, Ma Feng and Mr. Fei, who was sent by CITIC to manage the financial audit of Hanle Electronics, had a long argument.

Ma Feng bites the $270 cap price and does not let go.

And Mr. Fei knew the profit amount of the game console today, and he wanted to strive for more benefits for the state-owned assets, and he couldn't accept letting foreign capitalists make an absolute majority.

Fortunately, at the last moment, Ma Feng could only take out the OEM contract that had come into effect in Xihu Electronics Factory as planned, and pressed the total fee, saying that there are definitely people in China to do it at this price, but I am afraid that a few more small factories have insufficient production capacity and the shipping cycle is prone to accidents, so I added an additional 30 US dollars for Hanle Electronics processing.

After reading the contract of the West Lake Electronics Factory, Mr. Fei hated that iron could not become steel, and said that he would write to the Foreign Investment Commission, and that in the future, the state should come forward to organize unified negotiations for this kind of business, so as to prevent domestic enterprises from internal friction in order to compete for local interests!

However, this matter is not something that he can calculate, and it is absolutely impossible to form this mechanism of joint advance and retreat and special negotiations that can be achieved in a year and a half.

It can even be said that it is not something that can be achieved by the Foreign Investment Commission.

Basically, this kind of unified negotiation will not be possible until 82 years, when the Foreign Investment Commission is abolished, merged into the Ministry of Foreign Trade, and the "Ministry of Foreign Trade and Economic Cooperation" is established.

So within two years, Mr. Fei could only accept the status quo and endure Ma Feng's blackmail.

In the end, Han Ting came forward just right, accusing Mr. Fei of almost letting the factory lose the order, and then said that the price of 270 units was used to complete the cooperation intention.

"I didn't expect CITIC to spend so many trust bonds to invest in this company, and the first thing to do is to make money for the technical designers of Hong Kong businessmen!" Mr. Fei was very unwilling and felt that there was no place for it.

Han Ting hit him just right and poured a basin of cold water on him: "Forget it, you must know that this profit is more than five times higher than the interest on trust bonds." CITIC is definitely making money, just making more and making less. In addition, the main reason for the trust company was to give Japanese businessmen a model project to visit, which led to the next 30 billion yen. How much money can be made from this 2% small project, the above doesn't care at all!"

Mr. Fei lamented, but also had to accept this setting.

He gritted his teeth silently: "The foreign trade policy is like this, and I can only endure it before the policy changes, so that foreign businessmen can make a lot of money." Lao Tzu's political achievements......"

……

After taking care of the production side and the entire supply chain, Gu Biao can finally free up his hands to deal with the sales side.

Han Ting was transferred to Hanle Electronics, which still had a great impact on Gu Biao's back-end layout.

Nowadays, Hanle Electronics's marketing channels in Yueben, in addition to relying on the sales staff originally left, have to rely on the gentleman's agreement reached between Gu Biao and Akio Morita in January and rely on Sony's distribution channels.

For this reason, Gu Biao also had to give up a 15% discount as a channel fee for Sony's shipments.

Of course, the original sales channels of Hanle Electronics can still be used, but it is also necessary to discount sales to the joint venture company without discrimination. Compared with Sony's channel, it is nothing more than 15% here, CITIC accounts for 9%, and Gu Biao accounts for 6%.

Overall, the current sales side work is still very chaotic, but there is no way. Gu Biao's current strength and manpower are limited, and the degree of openness of the general situation is insufficient, so he can only use this way to outsource as many non-major profit links as possible. With such a big business, who dares to say that he has made a lot of money by his family.

The 15% channel fee is already a very low discount in the field of consumer electronic equipment, and if it is selling engineering supporting electronic equipment, there is also a 30% dealer deduction rate. The deduction rate of 15%~20% is calculated according to the product directly facing the end consumer.

(To explain here, the more 'engineering' any electrical product is biased, the more ruthless the dealer's deduction rate is, because it is necessary to leave room for the middleman to dredge the relationship and buy the decision-maker.) And the more it is for the end consumer, the less the difference in the channel deduction rate will be, because there is no gray PR fee.

Arcade halls are not sold to consumers, but to chain arcade hall owners, and dealers need to give kickbacks to the person in charge of each specific arcade. If it is a home game console, there is no room for corruption and corruption of the decision-makers in the intermediate link, and the price difference between the manufacturer's direct sales and the distributor is small. ）

It took a full 3 days to make various phone calls and finalize the implementation. The parties are finally ready to work. Han Ting replied that the first batch of goods could be shipped on March 15, with a total of 2,000 units, that is, 1,000 units each of "Bomberman" and "Pac-Man".

Gu Biao also pressed $300,000 in advance for materials to Hanle Electronics, and paid the balance after shipment.

Gu Biao has a small cash flow of 2 million on hand, and this kind of business turnover is very easy.

The sales office over there agreed to pick up the goods at the port of Yokohama on March 20 and assign a batch of shipments to Sony.