The day after Chen Dahe Tianya's top shopping malls were withdrawn, the senior leaders of those shopping malls were stunned, which was unheard of.

They called Chen Dahe in person, but Chen Dahe only replied that the people below the company arranged it, and they didn't know about it. He said that he was just an investor and did not participate in the specific operation of the company, and would investigate it himself.

The shopping malls are also seizing the time to remedy the embarrassment of such an empty shop, but no matter how they get it, they still can't solve it properly.

But fortunately, they feel that this kind of thing is nothing more than some bad perception among consumers, as long as they have a single store for him, they will immediately find other brands to settle in first. In this way, things may not be too big, and they have a lot of spare brand resources.

It's just that there are some things that they think too simply. They think Tianya is too simple, a company that dares to withdraw all 17 high-end shopping malls overnight, is it really just to embarrass the shopping malls on the surface?

The Internet is full of all kinds of remarks, and some of the more influential print media also have some articles to report. This kind of first-hand news source, with pictures and texts, and even video footage, couldn't be better for people who work in the media.

"The brand owner can't bear it! Tianya's break with high-end shopping malls, who is right and who is wrong?"

"All 17 high-end shopping malls were withdrawn overnight, what does the owner of this brand think?"

"Slap in the face of the top shopping mall! Empty shop on the weekend, this women's clothing brand that dares to resist is not simple!"

"The conflict between women's clothing brands and high-end shopping malls, is the era of e-commerce replacing shopping malls predicted by Mr. Niu really coming?"

Articles with similar headlines began to ferment on the Internet, and some influential print media also published articles with such headlines.

I thought it was just a small brand owner who was willful and tempered 17 shopping malls, but when they saw these illustrated articles, their words were sharp and incendiary, both for consumers and for brands, they were very inflammatory. Only then did they realize that things were not as simple as they thought.

The paper can't hold the fire, and when the headquarters group of those shopping malls also saw such information, the headquarters executives were furious.

Then their public relations team also began to issue a statement, which probably means that the mall has always cared about the interests of every brand owner, and Tianya's behavior is a unilateral breach of contract, and they will protect their reputation rights and economic losses through legal channels.

For a while, a thousand waves were stirred, and a brand of women's clothing, which was not a giant, declared war on the shopping mall. This kind of thing is worth playing.

Chen Dahe didn't have the slightest displeasure about this, he was still afraid that these high-ranking bigwigs would not speak?

Their own brand is definitely not as famous and prestigious as these shopping malls, but now they are just a single brand fighting with them, so in a sense, that is, their own brand is already on a parallel line with these tops.

The weak fight the strong, and the strong ignore it, that's called ignoring and not caring.

The weak beat the strong, the strong fought back, no matter what the final result was, the strong lost in public opinion. Why?

If the strong wins, it is nothing more than bullying the small with the big, and winning is not martial. The strong lose, you see, it's just that the strong don't make sense. The two sides are evenly divided, you see that such a large group shopping mall can't even handle a small brand. And this small brand will be quickly remembered in such a public opinion public relations war.

It seems that small brands have lost a lot of economic benefits on the surface, but in brand advertising, this is an effect that may not be achieved by spending more money.

The sword is on the sidetrack, and Chen Dahe has adopted such a marketing routine. Of course, there is no way for him to do this.

This kind of thing, even if it is resolved through legal means, there is not much use in a lawsuit. Because the matter itself is not a big deal, from the perspective of both parties, it makes sense and there is evidence. Even if you lose, it's just to compensate for some losses, who is missing this amount of money for a company that dares to make such a fuss?

This fine is not enough for the cost of an advertising fee, and some marketing routines do not seem to be as simple as they seem. It's really hard to say who the winner will be.

The development of things is not over yet. Because some people have begun to participate in this battle of public opinion.

Mr. Niu, who has already built an online Taoke mall, posted another article in support of Tianya.

He thinks from the perspective of a brand owner, the threshold of traditional shopping malls is high, the deduction points are high, there are too many unreasonable fees, and they are so strong. This makes the brand owner how to live, so to enter his Taoke mall, the threshold is low, the official gives traffic support, and there is basically no cost to open a store.

Such a model is the trend of Internet development in the future, and it is also the trend of the times. He hopes that more brands will settle in Taoke Mall and become online brands. He also deliberately emphasized that he has reached a cooperation strategy with Tianya, and will fully support Tianya's brand development in Taoke Mall.

Maybe many years later, Taoke will also follow the old path of the mall, but in a different model, but in that era that has just begun, he did vigorously support merchants, so the first person to eat crabs needs courage, but once successful, he will also get benefits that others do not have.

Obviously, Chen Dahe's Tianya has become the brand benchmark of the shopping mall that Mr. Niu needs to build at this time. Chen Dahe is very consistent with his concepts and concepts and some development directions, and now that this incident has happened, he doesn't mind helping this young man and beating the sharpness of the physical shopping mall.

Wang Jiansen of Yida Group had contact with Chen Dahe in the Boat of Happiness. He also said something of his own, he believes that the traditional department store is no longer good, with the development of the economy, people like to eat, drink and have fun in one place. Therefore, Yida Shopping Center is the most suitable brand owner, and the key Yida Plaza's model is the rent model, not the deduction model, and everything is more active than department stores.

He thinks that the traditional department store will only decline, and in its place will be a shopping mall like Yida Plaza, where you can eat, drink and have fun. He said that his team is also discussing strategic cooperation with Tianya's team.

Originally, it was just a simple matter of the sudden withdrawal of the cabinet by the brand, but in the end, it caused a war between traditional department stores and brands, e-commerce and shopping centers. Tianya also became famous in front of such bigwigs. The most direct sense is that in the offline physical store where Chen Dahe is located, there are more consumers and more peers.

Everyone is wondering why a brand that is not too well-known has caused these bigwigs to fight each other. If you don't take a look, don't find out, don't visit, you don't know what's going on.

There is controversy before it spreads, Tianya has earned enough eyeballs in such a turmoil, and everyone may not dare to believe that this young boss will think everything so far away.

It's just that in the end, it's right or wrong to do this, and I don't know for the time being. However, the only thing that is certain is that Tianya has become a hot word in the industry, and there are many times more people who know this brand than before.

Wei Xiaowang, who was sitting in Chen Dahe's office, drank tea, watching all this tearing battle, he laughed, some things can only be more interesting if they participate in it step by step.

Real marketing, where it's as simple as just selling clothes. Sell clothes, anyone will. But if you sell it at a very rhythmic pace like a war, you need to take it step by step, and all kinds of schemes are continuous. In the midst of strategizing, the decisive victory is thousands of miles away. This kind of thing is happy!

Obviously, he felt very good about Chen Dahe's decision, and after their final discussion and planning, all the contexts came out. An era that belongs to department stores will eventually come to an end, which is the development of the times. This is also the inevitable price in the course of history.

Whoever can detect it in advance will become the king and tycoon of the next era!

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