Charging fees for the testing and review of game cartridges is actually not much money, and the key is a symbolic meaning in terms of industry dominance.

Schulhoff was quick to state some preferential conditions for exemption or merger of audit fees.

Mainly for those third-party game developers who are relatively small and do not have their own sales channels. Because it is impossible for them to sell game cartridges by themselves, they still have to tie in with the stores that sell Tiankun game consoles, so it is very logical for Tiankun Entertainment to pluck the goose and pump a little channel fee.

IN THE FUTURE, G FAT STEAM WILL TAKE A 30% RAKE, AND SONY'S PS-STORE WILL ONLY BE HIGHER.

Schulhoff has only just done a good job in the third-party channel deduction rate, which is about 30%, which is very conscientious - because Gu Biao's cost is much higher than that of G in later generations, and his 30% head is not taken by Tian Kun, but the profit of the dealer store owner is also counted.

The owner of the electrical appliance store also wants to make money, and now the rent and labor of the offline store are not low, and it is possible to take 15%~25%. In other words, the net profit earned by Tiankun from third-party cassettes will not exceed 10% of cassette sales.

And that's just for the "cassette" model.

In the case of a "gaming floppy", the situation is a little better.

Because at the moment in 1984, the 3.5-inch floppy disk was still a patented technology of Sony, and there were no other manufacturers on the market for the time being. Therefore, all software developers who want to develop game floppy disks and sell them can only register the copyright of the written software and hand over the code to Tiankun Entertainment, which will be filled by Tiankun Unified OEM.

In other words, developers who develop floppy disk games, even if they have their own sales channels, cannot sell them through their own channels, because the source of production is stuck by Gu Biao's monopoly.

In this way, the distribution of interests between the two parties is easier to calculate.

Schulhoff reported on the current situation, basically the hardware cost of a game floppy disk is 15 US dollars, and the final sales guide price is generally not more than 30 US dollars. According to the final production volume and sales volume, Tiankun directly gave the game developer a software usage fee ranging from 2~5 US dollars per cassette, and the remaining Tiankun and the dealer store were divided.

If you use Tiankun's platform shipping channel, you don't need to charge the software review and testing fee separately, and you can directly deduct it in the account. When it really comes to generating cash flow and charging fees, it is limited to those large factories that want to sell and have their own channels.

For example, if Konami or Namco have their own arcade channels, and they want to make a commission through the arcade hall owners they cooperate with and sell game cartridges and don't give Gu Biao's channel stores, that's fine. As long as the review fee for game access is paid, Gu Biao also allows them to sell it themselves.

At the end of the report on this particular issue, Schulhoff expressed a concern about the enemy's movements.

"Boss, at the moment we are pushing the game cartridge review and testing mechanism, and it has also brought a tricky problem, which is that our main competitor, Nintendo, has taken the opposite route from us.

Then they smeared us on various occasions, saying that our game moderation system is not to protect consumer rights and block shoddy games, but to review the values in the game! Even Nintendo's president, Yamauchi Pu, gave an interview and expounded on the above point.

I have spoken out on many occasions to refute this argument, but I still cannot completely eliminate the influence of Yamauchi's smear, please understand. ”

"Nintendo doesn't actually engage in game moderation anymore?" Gu Biao was surprised when he heard this.

He thought it was very incredible, because this censorship system in history was invented by Nintendo! It was the product of Yamauchi's painful experience after seeing the tragedy of Atari.

Now, it is Gu Biao who has begun to review whether the game is shoddy, but Nintendo has to do the opposite!

However, Gu Biao thought about it for a while, and then drove out the chaos in his mind.

He could understand Yamauchi's concerns.

The industry boss and the industry leader must be differentiated. It's like someone Liu in the dog east in later generations, he didn't want to be self-employed at the beginning, he also wanted to engage in Taobao. But Taobao was messed up by Ma Feng, and Goudong had no choice but to carry the banner on the opposite side.

Whether it's a personality or a position, sometimes it's decided with the butt, if you stand in the position of rebelling against the boss of the industry, you have to take the opposite route of differentiated competition and strive for the kind of customers that the other party can't compete for.

"So, has anyone responded to Nintendo? Is Nintendo competing for any niche of differentiated markets? Or just to gain a temporary advantage in certain differentiated markets. Gu Biao asked curiously.

Schulhoff replied: "There are really people who respond, and the information we have obtained so far is that it is a Japanese veteran game developer, and it is also a 4-year-old factory, Capcom, announcing that it will not accept our game cartridge review system, and will only be exclusively for Nintendo's game consoles in the future."

Then, Capcom Fireline published two games, one called Green Corps and one called Cuban Heroes. It's all seriously discordant, and it's currently only available in the Japanese version, not in the U.S. — you know, the laws of the Japanese version are very tolerant of censorship of news and published content, and they don't allow the government and platforms to interfere with the freedom of speech and LUN.

Therefore, after Nintendo has branded us as the big devil of 'restricting freedom', it is very advantageous for them to compete for the domestic market. Recently, a considerable number of potential consumers have been fanned by Nintendo, and have begun to boycott unfree foreign products and buy domestic products instead.

Our audit system has indeed played a great role in grabbing more benefits and bundling more platforms for us in other markets around the world, but at the cost of being recaptured by Yamauchi. ”

Gu Biao fell silent.

He knew that what Schulhoff said was true.

Because in the history of another time and space, even when Nintendo took the audit route, Yamauchi Pu actually only reviewed the American version of the FC red and white machine, the European version, and the Japanese version is completely discordant, the problem is that in fact, I say that my protection of the freedom of LUN is much stronger than that of the United States.

In the United States, you still have a lot of things you can't say, such as racial attention, such as you can't sympathize with NAZZ, and these are basically ignored in the first place.

Historically, the reason why the animation and even Ivy industry developed faster and better than that of the United States is to a considerable extent also due to the fact that I "let it go", such as Ivy, who can only be reviewed by industry associations in this book, so my literary and artistic works can rely on a larger perverted scale to gain a competitive advantage at the level of curiosity.

Later generations who have watched the 1988 Capcom red and white machine game "Biochemical Pioneer" cassette commentary by Director Ao of Station B know it. The American version of Capcom's "Biochemical Spearhead" is a product of Nintendo's harmony, fighting against a non-existent group of bioweapon science madmen, while the Japanese version bluntly states that you are fighting against a remnant organization of World War II and wants to resurrect the Führer.

And now, history has changed, Gu Biao occupies the moral high ground of "reviewing developers and protecting consumers", Nintendo has no such point to control, and can only find another way to occupy the commanding heights of "protecting freedom of expression".

In this way, the U.S. market, where the law allows the platform side to harmonize with the developer, can certainly be quickly recovered. And the market, which is absolutely open to speech, will naturally be hit and taken back by Nintendo.

There's no way around it, no one can do everyone's business at the same time. Just as you are good enough to do all the legitimate business, then the business that requires the dark web and Bitcoin will definitely be farther and farther away from you.

And the supporters of the dark web and Bitcoin also uphold the concept of "absolutely lawless freedom", which is not so evil when you look at it literally.

"I didn't expect to be counterattacked by Yamauchi Pu Jedi, it's just that, there's no way around it. Let's pray for the rule of 28, let's be the mainstream market, and give up the geek market to Yamauchi Pu.

In the future, our long-term goal for Tiankun Entertainment is to ensure that it occupies 80% of the market share of all human game consoles, and give 20% to Nintendo and other small tail factories that occasionally pop up. ”

After thinking about everything, Gu Biao sighed and clapped, which can be regarded as reducing the burden on his subordinates.

Hearing that the boss was so well aware of the hardships of the front-line grassroots, and did not force the enemy to be killed, the entire company's marketing team was also relieved.

If it is only 28 open, accounting for 80% of the global market, they are still confident.

At the end of the agenda, Schulhoff outlined the benefits of third-party game cartridges/floppy disk sales under the new review regime.

According to the data sampling during the trial period, he estimated that with the current stock of more than 3 million Tiankun home consoles in the U.S. market, and the total number of more than 8 million stores this year, it is estimated that 30 million third-party game cartridges can be sold by the end of the year.

That is, the average owner of each game console, in addition to buying first-party gold medals such as "Future Soldier", "MapleStory 2", and "Tank Wars", each person buys 3~4 third-party games.

This data is still normal, think about the owners of PS4 game consoles in later generations, and they are not allowed to buy so many genuine games every year.

According to the profit space of doing nothing for each cartridge and just taking a few dollars of platform channel fees, or dozens of cents of audit fees, the profits brought to the company by third-party game cards alone this year will be one or two hundred million dollars, which may be more than the company's own profit from selling game consoles and first-party games.

But a platform-based company should be like this. Historically, Nintendo's machines barely made money, and they made money by selling game cartridges. After the snowball effect rolls up, the back is very cool, and as long as it is not replaced, it will only get more and more cool.

Talking about this, basically a morning's meeting time has passed, and Gu Biao weighs everyone's physical strength very much, and announces that he will eat first.

Lunch is very simple, just solve it in the company restaurant, but the boss shares weal and woe with everyone, so there is nothing to say, it is all to save time.

After a short lunch break, the afternoon session continued, and the topic also switched from the field of game consoles to the development progress of CD players.