Li Lulu's endorsement of Chen Dahe's clothing brand advertisement finally began to be broadcast on TV stations.

Originally, because of the media hype, this matter is no longer news.

However, the only advantage of TV advertising is that it can continuously deepen everyone's impression of the brand and improve the style.

Fast forward to September 2007. Because they are still in the internship stage, Chen Xiaoxi and He Huan still have to go back to school, and some necessary procedures still have to be walked.

A series of marketing hype has given Chen Dahe's clothing brand a qualitative sublimation.

Chen Dahe, president of the Xicheng Garment Association, is now famous in Xicheng.

The garment industry in Xicheng is very large, but it is more dominated by some processing factories and wholesale.

A large-scale brand like Chen Dahe has a chain operation, and the most important thing is that it has invited popular female stars to be endorsed, and there is really no brand that advertises on TV.

The same is to make clothing, brand and wholesale are two completely different latitudes.

A very simple example, clothes made of the same fabric from the same factory are too expensive to sell you for 200 in the wholesale market, but if it is a store of a well-known brand, it sells you 2000, and then you do an event with a 10% discount, you think it is very cost-effective.

In September, Chen Dahe prepared to hold a spring and summer order meeting in 08.

These plans are also things that must be done after taking the brand to a higher level.

The convening of the spring and summer order fair, you can collect a sum of money in advance, and through this order meeting.

It is logical to invite some large customers who have not cooperated before.

And those customers who are still cooperating for the time being will also have a survival of the fittest mechanism announced.

The brand itself is working well, and the customer is making money, then the next step is to accelerate the expansion.

Therefore, the customer's indicators should be added, and the joint venture customer has stopped recruiting. Because there is a risk of inventory.

The next policies will be stricter, the strength of customers will also be required, and the sales indicators will be even more demanding.

When the brand rises and customers can make money, you become the strong party.

Quite simply, the policy is like that now, and there are so many indicators.

Questions?

It doesn't matter, the contract period is over, the contract will not be renewed, and there will be people waiting in line in the same area immediately.

When a company expands, when your capital is not large enough to be squandered at will, you must force customers to expand with you.

And the customer has made money from you, and in order to continue to eat this bowl of rice, he has to expand together.

So a lot of times, we see that some companies do a lot of turnover and profits, but have very little cash flow.

Why? Forced to expand.

Now the wholesale business, although it is still doing. However, wholesale goods have been completely separated from branded goods.

The trademarks used are also different, and the designers are also two sets of people.

Chen Dahe did not give up the wholesale business, because there is still money to be made there, and he can make money, so why give up?

But the focus is already entirely on the side of its own brand, because this is the long-term solution, and the cake will get bigger and bigger.

Why?

How many years has Zhang Zhikang been in the wholesale business?

Why he has never been able to cross that chasm, in addition to his own character to seek stability, there are also the limitations of his own business.

With Li Lulu as the spokesperson, coupled with the high exposure some time ago, Chen Dahe's brand is naturally very different from before.

In order to show the brand and make the order have highlights, Li Lulu's presence at the scene is also a major selling point.

It is said that at the catwalk scene of the 08 spring and summer order fair, there were also supermodels involved.

There are also super female voices singing live.

Everything makes this order a little different. It's also full of anticipation.

Popular female stars, supermodels, super girls, every weight here is not light.

"Two masters, this order will be very important to the company, and you have been preparing before. ”

"So whether it's a show costume or a customer's order, I hope you two will help me pay more attention to this last moment. ”

In Han Jiangxue and Liu Qingyi's office, Chen Dahe said.

During this time, for the order meeting, he was basically on the factory side, and the company side went less.

Therefore, in this regard, Wei Xiaowang thinks that Chen Dahe is beginning to move towards the ranks of scumbags.

Wei Xiaowang admits that he spends, but does not admit that he is a scumbag. But if it is replaced by Chen Dahe, it is scum. It doesn't matter if the logic makes sense or not, the important thing is that this is Wei Xiaowang's truth.

After knowing that the scandal between Chen Dahe and Li Lulu was not planned by Chen Dahe, Han Jiangxue completely removed the prejudice that might exist before.

Liu Qingyi didn't have much fluctuation in her heart anyway. Because this matter is not important in her opinion.

"Mr. Chen, since we are cooperating, this order meeting is also our own business. So please rest assured that we will make this order meeting absolutely unforgettable. ”

Han Jiangxue said with a smile. Slowly getting along, Han Jiangxue is no longer the cold beauty who plays the violin in the capital.

At least not in front of Chen Dahe.

"I naturally believe in the ability of the two. However, this time, the supermodel's show clothing matching, the two of them also have to pay more attention. This one is also a highlight. ”

Chen Dahe said with a smile again.

"Mr. Chen, we naturally know this. However, there are some accessories that I want to look for in Korea for the sake of stage effects. Leave Qingyi alone to guard. ”

"It should be fast, three days at most. Han Jiangxue said.

"Master Han wants to go on a business trip, just make your own plans and arrangements, and there should be no problem with Master Liu sitting here. ”

Chen Dahe replied that he believed in Han Jiangxue very much, believed in her vision, and believed in her ability.

"But here's the problem, our Jiang Xue has a very poor sense of direction, if I hadn't taken her with me for so many years, I would definitely have been sold to a strange place. So that's why she's reluctant to change cities. ”

Liu Qingyi said with a smile.

"Oh, there's such a thing, I just learned today that I am as smart as Master Han, and I still have this weakness. ”

Chen Dahe also said with a smile.

Han Jiangxue glanced at Liu Qingyi, her face was slightly red.

"It's a pity, He Huan and Chen Xiaoxi have something to do when they go back to school, otherwise let the two of them accompany you. ”

Chen Dahe was thoughtful, and seemed to be thinking about who could accompany Han Jiangxue on a business trip.

"Mr. Chen, if you have time, you can also go to South Korea, by the way, take a look at Korean fashion, and tell you, maybe there will be a different inspiration?"

Liu Qingyi said with a smile, she was actually just talking casually and having some fun.

She knows that Chen Dahe has been very busy recently, so she shouldn't go to South Korea at this time.

So deliberately provoke and see how he reacts.

The most important thing is that Han Jiangxue has a good sense of Chen Dahe.

How can you say that this is very good? That is, Han Jiangxue used to refuse to communicate too much with men, but Chen Dahe was an exception.

So she actually wanted to test Han Jiangxue. There was no chance before, but this one is good.

It doesn't matter if Chen Dahe has a girlfriend or not, as long as Han Jiangxue likes it, it doesn't matter if he snatches love with a knife.

It's just a girlfriend, not a wife. There is still a chance to level the playing field.

Of course, after getting along for such a long time, Liu Qingyi felt that Chen Dahe was not bad except for being a little sullen.

Otherwise, she wouldn't have come to such a temptation.

。 m.