Sit in a warm canopy and watch the snowflakes fall slowly around you.

Yu Jing always felt as if she was in a dream.

Although she is also one of the top stars in China, she is known as the "Queen of Film and Television" by countless fans.

But in fact, deep down in her heart, she has never regarded herself as a big star.

Since she was a child, her favorite star is Mei Yanfang, a chic and heroic female star, and she envies their lives.

Later, when I grew up, I realized that Mei Yanfang's life was not satisfactory, her family was poor when she was a child, and she had to sing on stage at the age of 6 to make money to support her family.

After she became developed, her family was still bent on her money, the people she loved didn't love her, her friends were all over the world, but there were few confidants.

Before meeting Peng Yichen, Yu Jing often wondered if if she hadn't met this man, would her confidant's love life be as bleak as Mei Yanfang.

Therefore, she always felt that Mei Yanfang would definitely be able to understand what she was thinking.

Ever since she knew that Peng Yichen and Mei Yanfang had a good relationship, she had been looking forward to the day when she sat down with Sister Mei to drink and talk about her feelings.

Today, she finally got this opportunity, which made her talk to Mei Yanfang all night.

Mei Yanfang also likes this beautiful fairy-like sister very much.

The two soon became best friends who talked about everything.

It wasn't until Peng Yichen and Huang Bo discussed the box office miracle of "Full of Gold and Jade" that Yu Jing and Mei Yanfang stopped whispering between them.

The two turned their heads at the same time, waiting for Peng Yichen to explain how the box office miracle of "Full House of Gold" came about.

Yu Jing saw that Peng Yichen was about to speak, so she naturally poured him a new cup of hot tea first, and let him take a sip first to moisten his throat.

Peng Yichen ate a lot of barbecue, and his throat was really dry, so he smiled lightly at Yu Jing and thanked him.

Mei Yanfang, who was next to her, saw the warmth and sweetness between the two people, smiled involuntarily, and soon thought of someone again, and her eyes slowly dimmed.

Peng Yichen didn't see the change in Sister Mei's expression, and he began to analyze the reasons for the box office explosion of "Full of Gold and Jade" to everyone at the table.

"First of all, 'Full House' is a qualified and hilarious comedy film, which is a prerequisite for a box office miracle to happen. ”

When everyone heard him say the first reason, they all felt confused, isn't this nonsense?

If it's just a qualified comedy that can get such box office results, then why hasn't anyone been able to do it before?

Peng Yichen looked at everyone's skeptical eyes and said with a smile.

"Since the 90s, mainland films have entered the era of the fifth generation of directors. Although the works of these directors have their own distinctive characteristics, what they all have in common is the soul of their works, all of which come from the trauma and humiliation that they have suffered in Chinese history. This makes their films look deep and heavy, and they have won numerous awards at many national and international film festivals. After winning international awards, films can be exported to art cinemas in Europe and the United States. This is the generation of directors who make movies. After all, at that time, the Huaxia film market could not support their films. ”

When everyone heard this, they all nodded thoughtfully.

Peng Yichen continued: "Only by shooting realistic films with heavy connotations can you be a real film director. This is the shackle of the subconscious of many directors in the Chinese film industry. In the 21st century, the total box office of Chinese films has increased by 50% every year, and the audience's demand for good movies has been increasing. However, talented directors and filmmakers in China are rarely willing to shoot purely entertainment commercial films. This has led to the audience's favorite commercial entertainment movies being shoddy and bad, and the audience's desire to watch the movie has been extremely suppressed. ”

Hearing this, the people at the table suddenly felt some enlightenment in their hearts.

Sun Yizou is the most profound feeling in this, and his time to return to China is too short. Although he used to be a well-known agent in Hollywood, he is more sensitive to the film market than ordinary people.

But after all, he has been away from Huaxia for too long, and even he can't analyze the current trend of Huaxia's film market so deeply.

Peng Yichen's accurate analysis of the Chinese film market really made him feel like he was stunned.

It seems that he chose to be Peng Yichen's agent at the beginning, and he really did the right thing, and the future of this young man is limitless.

Peng Yichen didn't know that Lao Sun had thought so much in his heart, and he was able to analyze so many things, naturally not because he was a genius in the operation of the film market, but because he had the support of decades of experience in the previous life.

He continued to analyze.

"What is the most lacking film genre in the current Chinese film market? "Full House" is precisely a qualified comedy movie, which is a prerequisite for it to get such a high box office. ”

Zhang Guorong interjected at this time and asked: "Chen Zai, just for such a reason, it is difficult to achieve such a box office." The early publicity of "Full of Gold and Jade" in the mainland seems to have cost only more than 3 million Chinese coins, why is it so popular. You know, even if many people like comedy movies, they may not be able to know the news of the release of "Full of Gold"?"

Peng Yichen listened to Zhang Guorong's question and smiled slightly, "Brother Rong, I was just about to talk about this issue." ”

"The second reason for the box office miracle of "Full of Gold" is the viral publicity mode on the Internet. Nowadays, there are a few young people who read newspapers and magazines, and everyone relies on online social platforms to obtain information. The light-hearted and funny movie style of "Full House of Gold" is very popular with young people on the Internet. They spontaneously promoted the film on various online social platforms, just like the spread of the virus, and every young person who liked the movie could recommend our movie to dozens or even hundreds of friends through social platforms. It's better than if you spend tens of millions of dollars on advertising. ”

Mei Yanfang also said at this time: "Chen Zai, your brain is really useful. What else is the reason, you tell us. ”

Peng Yichen smiled modestly and said, "This is all what I usually think about. There is one last reason, and that is that the positioning of the film is very accurate. ”

Huang Bo said in a daze: "Chenzi, don't talk about these vain heads, what is the positioning or what, what does it have to do with the box office." ”

Peng Yichen smiled: "Brother Huang, how can it be okay. You say, why is the Lunar New Year stall called the Lunar New Year stall?"

Huang Bo immediately replied: "The movie schedule before the Chinese New Year, what is it called if it is not called 'New Year'?"

Peng Yichen patted the table lightly, "Yes, you said that the Lunar New Year file is the schedule before the Chinese New Year." In the hearts of our Chinese people, the Spring Festival is the most festive, lively, reunited and warm festival of the year. A large family sat around and the table was full of delicacies. This is the scene we are most familiar with since childhood. In the past, the movies in the Chinese New Year file were either heavy historical blockbusters, action blockbusters, or some shoddy bad movies. If you watch these movies before the Chinese New Year, will you feel comfortable?"

Huang Bo thought about it, it was really like this.

Peng Yichen continued: "At the beginning, the historical epic film directed by Chen Guozhong was able to become popular in the Chinese New Year. is not because the positioning of the movie is suitable for the Chinese New Year, but more because there was a lack of such large-investment blockbusters in Chinese domestic films in the past, and the audience felt very fresh, so they were willing to enter the cinema. Now domestic commercial blockbusters are not uncommon. At this time, you still make the kind of blockbuster that is completely out of tune with the Chinese New Year, although the box office will still be there, but if you want to explode, how is it possible?"

Huang Bo smacked his lips, "Full of Gold and Jade" was shot in the mode of a mature Chinese New Year movie in Hong Kong, and the style of this movie really fits perfectly with the atmosphere of the New Year.

During the Spring Festival, if a bitter and heavy commercial blockbuster and a warm and happy food movie are released at the same time, which one will the audience choose to watch?

The vast majority of viewers will definitely choose to watch that comedy movie.

Who doesn't want to celebrate the New Year and be happy.

"That's why I said that the box office miracle of "Full of Gold" is not caused by a single reason. The time, the place, the people, all the favorable conditions come together to achieve today's box office results. Peng Yichen smiled and made a final summary of his words.

Sun Yizou spoke for the first time tonight: "Xiao Peng, you are really a real person who doesn't show up, don't think about it, China's top producers and film company bosses may not have such vision and insight as you." ”

Peng Yichen waved his hand, "Haha, I'm just an actor." I don't have much interest in being a producer or a boss. I'll say it, and you will listen to it. Everybody drink!!"

"Okay, let's have a drink. Yu Jing Peng Yichen suddenly diverted the topic, knowing that he didn't want to talk about this topic anymore. He raised his glass very understandingly and beckoned everyone to eat and drink again.

For a while, the atmosphere at the "celebration banquet" became hot again.

Peng Yichen toasted everyone one by one.

Finally, when Zhang Guorong and Mei Yanfang were toasted, the two told him.

Tomorrow afternoon, the two of them will take a plane back to Xiangjiang.

After the Chinese New Year, they will also take their families north to return to the mainland.

Then, together with their families, they will find a place in southern China where spring is like spring.

The two of them said that they were leaving, and they were very sad.

told Peng Yichen that he would contact them often in the future.

If they need help with something, they are there with a phone call.

In life, there is no feast that will not be dispersed.

Peng Yichen didn't say anything to keep them, but just wished them that they could find a place with beautiful mountains and rivers in China, and live a healthy, happy and happy life.

……

This night, the owner of the barbecue courtyard prepared very sufficient ingredients, everyone ate to the fullest, knowing that at more than 1 o'clock in the morning, everyone left.

Although until the end, the people present did not discuss it again, Peng Yichen analyzed the box office of "Full of Gold and Jade".

But it wasn't until many years later, when they recalled tonight's events, that they suddenly discovered that the development direction of the Chinese film market was almost confirmed by Peng Yichen's words.

This kind of vision and understanding beyond the times makes Peng Yichen's friends and employees of "Chen Jing Studio" trust him more and more. In the end, it helped him climb to the top in the career he was pursuing.

……