When Peng Yichen and Yu Jing walked out of the exit of Kyoto International Airport, the reporters who came to interview them were still sent by online media.

Peng Yichen saw that the number of reporters interviewed was very small, so he didn't run away directly, answered a few questions raised by online media reporters, and then left with Yu Jing.

Now these online media can be regarded as having an opportunity, taking advantage of the fact that traditional media cannot report this matter, they wantonly reported on Peng Yichen's victory as the Venice actor on their own websites.

From Peng Yichen's family background to his career start, from career pursuit to emotional stories, from living habits to personality and hobbies, it doesn't matter if these online media are made up nonsense, or they really have conducted an in-depth investigation.

Anyway, in the past few days, the news about Peng Yichen on the Internet can be said to be bombarded all over the world.

On the one hand, there is a quiet traditional media, which can't report such a good news explosion;

On the one hand, there is noisy online media, and the news of Peng Yichen winning the actor has attracted more and more Chinese fans, who slowly give up traditional media and get news through the Internet.

It can be said that the domestic traditional media's feelings about Peng Yichen now are just two words - grievance.

Seeing that Peng Yichen's recent momentum is so ferocious.

The people in the publicity and distribution department of Chen Jing Studio immediately seized this opportunity and began to vigorously promote the news that "Beautiful Life" will be fully released on September 25.

At the same time, Chen Jing Studio also made an official website specifically for "Life is Beautiful" to release all the news about the movie.

This practice is the first time in China.

Peng Yichen and Yu Jing both called on fans to go to the forum on the official website of the movie to communicate through their Weibo.

And a series of lucky draws and benefits were also held on the official website.

Fans can even pre-purchase movie tickets directly on the official website with online banking.

This novel mode has attracted a group of young audiences.

After Peng Yichen and Yu Jing returned to Kyoto from Venice, the official website of "Beautiful Life" immediately released a batch of new stills.

There are stills of Peng Yichen hugging Wang Qing with tears in his smile.

There are tidbits of various hilarious situations on the shooting site.

There are also photos of Peng Yichen and Yu Jing still kissing together after the shooting.

There are also some behind-the-scenes production tidbits, such as the life of the staff of Chang'an Film Studio, and the working methods of Zhao Liansheng, an armless photographer, and so on.

Fans are very interested in "Peng Yichen and Yu Jing's husband and wife", but they are also very worried about whether such a main theme movie will become a farce if it is filmed in a comedy way.

At this time, the word-of-mouth accumulated by Peng Yichen's previous movies still played a certain role.

Most of the fans' messages on the official website show that they are still looking forward to the release of "Life is Beautiful".

Although fans' expectations for the movie have always been high, the voice of the media not optimistic about the movie has not weakened.

This anti-war film with the main theme was announced in July and will be released at the end of September.

Such a short time, such a high-speed production, and an anti-war film in the form of a comedy.

With so many questions coming together, the media can't help but wonder, is this really going to be a good movie?

It's a good thing that there are doubts and topics to increase the attention of the movie, and it's better than constantly shouting and no one paying attention to it.

However, for a main theme movie, these doubts and criticisms must be controlled within a certain range.

What Chen Jing Studio is thinking about now is how to turn the attention brought by these doubts and criticisms into a driving force for fans to enter the cinema?

This, of course, depends on large-scale propaganda.

Therefore, after Peng Yichen returned to Kyoto, he repeatedly discussed the film plan with Sun Yizou, Wang Wei, the new director of the publicity and distribution department, and others.

In the end, Peng Yichen still listened to Sun Yizou's suggestion and decided to try to use a lot of traditional propaganda this time, supplemented by online viral propaganda.

In the first-tier cities across the country, a large number of movie posters are pasted on the advertising spaces of urban facilities such as bus station poster boards.

Then arrange several actors from the crew to accept special interviews and participate in TV variety shows and talk shows.

Now the fame and popularity of this movie have been raised to the highest.

Of course, since then, the cost of publicity will rise sharply, and eventually the studio's publicity cost will increase from 2 million to 4 million.

Sun Yizou rushed to Chang'an and negotiated with the leaders of the Chang'an Film Studio for a whole day, and the film studio finally agreed to a new publicity plan.

According to Chen Jing Studio's latest publicity investment, the box office of this movie has other income, and Chen Jing Studio can get 52%.

After Sun Yizou returned to Kyoto, the latest publicity plan for the film was immediately launched in an all-round way.

Of course, the last time "Full of Gold" was used for online viral marketing, Chen Jing Studio would not give up.

But how can the main theme anti-war movie be viralized through the Internet?

In other words, how can the main theme movie get more people interested?

The key is to arouse the interest of young Chinese fans in the War of Resistance Against Japanese Aggression and the life of ordinary people in Northeast China during the Republic of China.

For these young people, that history has always remained in the words of history textbooks.

What Chen Jing Studio has to do now is to let them re-understand this history.

Soon, a large number of articles and pictures that can stimulate the interest of young fans such as "The Four Sons of the Republic of China", "The Four Celebrities of the Republic of China", "The Masters of the Republic of China" and so on began to be published on the official website of the movie.

Then Peng Yichen found someone to mix the love story of the hero and heroine in the first half of "Beautiful Life" in the history of the Republic of China, which gave fans the illusion that this pair of young men and women seemed to be really living in the Republic of China.

As for the story after this man and woman fall in love?

Then you have to wait until the movie is released, and you can learn the story behind it by watching the movie.

This is a new way of viral publicity, and the success lies in whether it can create a formal enough atmosphere for the lives of ordinary people in the Republic of China, so that the audience really believes that there is a pair of young men and women in the northeast of the Republic of China, breaking all traditional taboos and finally coming together.

The story in the first half of the movie was written into a humorous and touching love story by a professional writer, and Peng Yichen felt very satisfied after watching it.

The next thing is to see whether the publicity methods of the publicity team of Chen Jing Studio can promote this story.

After deciding on all the propaganda plans, Peng Yichen immediately rushed from Kyoto to Chang'an.

There, he and the post-production team of Chang'an Film Studio once again made one last edit of "Life is Beautiful", and then made some manual adjustments to the light and color of the film footage.

Finally, the soundtrack "With You" "Accompanied by You" "created" by Peng Yichen, as well as some post-recorded dubbing, were carefully put into the movie.

Peng Yichen lives in a busy life every day, and when the time comes to the end of September, all the post-production work is finally over before the release of the movie.

The 120-minute final cut is poured into the efforts and efforts of Peng Yichen and countless behind-the-scenes workers.

Compared with the original version of "Beautiful Life", the overall story structure of the Chinese version of "Beautiful Life" adapted by Peng Yichen has not changed much.

It still revolves around the two themes of the male protagonist's early romantic comedy and later in the labor camp and his son's game.

But there are a lot of changes in the pace and details of the film. The proportion of time for early romantic comedies has been reduced to avoid the audience feeling that the plot is lengthy.

There are more real details and changes in the actor's mentality in the labor camp, and Peng Yichen has tried his best to correct the minor flaws in the movie in his previous life.

The final film has reached a natural plump state in his eyes, and there is no longer any stiffness and disobedience.

In terms of soundtrack, there is the classic soundtrack "With You", coupled with the solid skills of the soundtrack master of Chang'an Film Studio.

The lively violin, the soft and sad piano, and a few genius children's choruses have maximized the plot of the movie and the performances of the actors.

In the end, the tone style of the movie is also very much in line with Peng Yichen's ideas.

In the first half of the movie, the picture is like the morning sun, slightly yellowed, warm but with a hint of loneliness, indicating that the plot of the movie will turn from happiness to sadness.

In the second half, the picture slowly becomes dark, but there are many bright shots in the gloom, and finally when the hero's son sees Tank and his mother reunited, the picture seems to see the sun through the clouds, and it becomes only warmth and happiness.

There are also Peng Yichen, Yu Jing, and Wang Qing as if they are really a family, the sincere and moving interpretation, as well as the strict restoration of the urban and rural appearance and clothing of Northeast China during the Republic of China......

Every detail of the movie has reached Peng Yichen's most satisfactory state.

This movie can be said to have reached the highest level of his current filmmaking, and compared to the quality of the whole movie, his performance level is a little unable to keep up.

This also made him determined to continue to hone his acting skills.

After the production of the film was completed, Chen Jing Studio and Chang'an Film Studio immediately sent the copy of the film to the Huaxia Film Review Committee for grading review.

There are no swear words, violence, eroticism and other things in this movie, Peng Yichen originally thought that he could get a level of parental guidance for viewing under the age of 13.

In the end, however, the jury gave a parental guidance under the age of 15 on the grounds that the film's implicit depiction of abuse, massacre, and violence in labor camps may cause children to feel bad and that parents need to help them understand.

Time to solve the problem of September 25 day by day, which is this year's Mid-Autumn Festival.

The publicity effect of the movie "Beautiful Life" has basically met expectations, as a main theme anti-war movie, as of the day before its release, the online pre-sale box office has reached 28 million.

This surprised many media outlets who were not optimistic about the film.

On September 25th, there was a lot of hustle and bustle on the Internet, this Mid-Autumn Festival night that was supposed to be a family reunion and moon viewing and drinking was a feast for many movie fans.

Because "Life is Beautiful" will be fully released tonight.

……