Chapter 626: Burning Money Crazy (Part II)

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It's a record-breaking!

If the advertising and publicity fee of 100 million is still a bit controversial, after all, there is no shortage of big-budget movies in the entertainment industry over the years, and there are also many investors who are willing to invest money in advertising for the sake of box office results.

The whole 200 million is not the production fee, nor the box office income, but the advertising and publicity fee in the early stage, which is too exaggerated.

Considering that "Wolf Warrior" is still ten days away, that is to say, it costs 200 million to do ten days of advertising, which is even more amazing.

For a while, the limelight and topicality of "Wolf Warrior" completely exploded, once again surpassing "Operation Thunder".

However, there was a huge skepticism ensued, especially under the intentional guidance of Goya Pictures, and this kind of public opinion skepticism became even stronger.

In Cao Hongtu's original words, "200 million? I bet that with the bad movie shot by Wanyan Entertainment, the final box office result will not be 200 million!"

……

In fact, not only Cao Hongtu and the outside world are questioning, but even Wanyan Entertainment is muttering all kinds of crimes, and he is very unconfident.

Although "Chasing the Murderer in the White Night" and "Smiling Proud Jianghu" are very popular, there is still a big difference between online dramas and TV series and movies, one of the biggest differences is that the movie is broadcast in the cinema, and the audience goes to the cinema to watch, how to let the audience buy tickets to watch, in this regard, they Wanyan Entertainment has no experience.

Song Qihang was also muttering in his heart, and couldn't help but run to Jiang Feng's office and ask for instructions: "Boss, I think 100 million advertising expenses are enough, there is no need to continue to invest, right?"

Money is not burned like this, although it is supported by the god-level game "Eternal Island", even if the movie "Wolf Warrior" is lost, they Wanyan Entertainment can afford to lose, but compared to money, what is more important is word of mouth and fame.

If the box office results are dismal after the release of "Wolf Warrior", then their reputation of Wanyan Entertainment will inevitably be damaged, and if they want to make big movies in the future, the prospects will not be optimistic.

If they keep a low profile, it's okay, the box office results are not good, they can continue to work hard and strive to make better and more high-grossing movies in the future, but now spending 200 million on advertising is inevitably a little too high-profile, and the result is that the eyes of the national audience are now focused on "Wolf Warrior" and Wanyan Entertainment.

Ten days, 200 million, this advertising effect is not too good, but at the same time, the pressure is also extremely huge.

As the saying goes, the higher you stand, the more it hurts to fall, and under the watchful eye, if the box office results of "Wolf Warrior" are too dismal, then their Wanyan Entertainment's signboard can be regarded as a complete mess.

Knowing what Song Qihang was worried about, Jiang Feng couldn't help but chuckle and responded: "Uncle Song, don't worry, the box office of the movie "Wolf Warrior" will definitely not be bad, and our early investment can all be earned!"

"Boss, are you so confident? You must know that under the deliberate guidance of Goa Pictures, many people now think that "Wolf Warrior" is a bad movie, and they give it a very low evaluation. Song Qihang said with a wry smile.

After spending so much money, now the national audience does know about the upcoming big movie "Wolf Warrior", but the overall public opinion is not optimistic, except for the loyal users of their pan-entertainment APP, most of the other audiences are skeptical, and many viewers have directly decided that "Wolf Warrior" is a bad movie and have lost interest in watching.

"Uncle Song, just let the people of Goya Pictures slander them casually, they have a saying that is actually quite right, time will prove everything, let's wait and see!" Jiang Feng smiled confidently and smiled very brightly.

You must know that on the earth in another time and space, the final box office result of "Wolf Warrior" is as high as 5.8 billion, and this is also where Jiang Feng's confidence lies.

Considering that the Huaxia country in this time and space has a more prosperous economy and a more developed entertainment industry, the results of "Wolf Warrior" will definitely be better after its release.

There is also the fact that he wanted to be on the earth in another time and space, Wu Jing mortgaged all the villas in his family in order to shoot "Wolf Warrior", the funds were not very sufficient, and the advertising investment in the early stage was also limited, but on his side, there was no restriction on this at all, although the time was a little rushed, but the advertising was absolutely in place.

If he doesn't feel that the 200 million advertising and publicity expenses have reached the limit saturation, then he can even invest another 100 million, which is not a problem.

Finally, and most importantly, they Wanyan Entertainment itself has hundreds of millions of paying users of pan-entertainment APP, and the basic platform and publicity starting point are also better than "Wolf Warrior" in another time and space.

Therefore, all things considered, Jiang Feng was naturally extremely confident and full of confidence.

Seeing Jiang Feng so optimistic and confident, Song Qihang couldn't help but breathe a sigh of relief and showed a relaxed smile.

Although he was still a little puzzled and didn't understand why Jiang Feng was so confident, he knew Jiang Feng's style of acting very well, and knew that Jiang Feng was not the kind of person who talked about it, since he said so, then it was very likely to be realized.

Don't say anything more, Song Qihang rushed to get busy, and invested another 100 million in advertising and publicity, although this money is a bit extravagant, and it is extremely crazy in the eyes of the outside world, but for Wanyan Entertainment, it also has a positive side, that is, the big training, the entire company's employees, especially the people in the public relations department, negotiate and dock with major marketing channel platforms, which is a kind of tempering in itself.

"I almost forgot a little, the movie ticket prices in Huaxia Kingdom are generally higher!" Jiang Feng checked it on the computer and couldn't help muttering to himself.

I remember that when he watched "Wolf Warrior" in another time and space, he watched it in the IMAX theater, and after the discount, he spent 50 yuan, and in Huaxia, even the most ordinary 2D movie, the ticket price is at least 50 yuan, and 3DMAX is even more expensive.

For example, Goya Pictures' upcoming "Thunder Action" movie has a 3D ticket price of up to 100, and if their Wanyan Entertainment's "Wolf Warrior" is also priced according to this, then the box office revenue will definitely explode at that time.

Thinking of this, the corners of Jiang Feng's mouth curled slightly, and a smile appeared, looking forward to the upcoming April 1st.

It doesn't matter if it's not favored, bad movie remarks can also be put aside, and after the official release, whether it's a bad movie or not, you can see it at a glance!

Therefore, completely different from what the outside world speculated, Jiang Feng's mood at the moment was very happy, there was no weakness in his heart, let alone any anxiety, and he was extremely relaxed.

And at this moment, Jiang Feng's mobile phone rang, and he received another piece of good news, that is, the review procedures for the movie "Wolf Warrior" have passed.

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