"Mr. Chen, the second season of Zhejiang Satellite TV's fashion program will be broadcast in the New Year. Although the name is not called "The Road of Tianya, the Goddess is Coming". But the impact of the first season is still there, so what do we do next?"

In Chen Dahe's office, Hua Jun asked Chen Dahe.

Zhejiang Satellite TV's call for a similar program about the road of Tianya before yesterday spread in the circle, and some of Tianya's competing brands are ready to move.

Since Tianya quit that show, Chen Dahe has been to Nanjing once, but there has been no news since then.

Tianya withdrew from the show "The Road to Tianya, the Goddess is Coming", although Zhejiang Satellite TV was aggressive, Hua Jun still felt a pity. After all, this show is the crystallization of Tianya's wisdom.

Wei Xiaowang recently went to the branch on a business trip, so he wasn't there.

"It's good that they get theirs, and now that we're out, we don't need to regret anything. I thought about it carefully and felt that it was not too good to directly move such a similar program to Jiangsu Satellite TV. If we don't have any good ideas for the time being, we might as well do nothing. Sometimes we can't be sure, so we might as well do nothing. ”

"When the situation is clear, or if you have a good idea, then you can start working on it. Sometimes the more you do, the better. Now the general environment is not good, and we have to work steadily. ”

Chen Dahe said to Hua Jun with a smile.

Hua Jun was also very surprised when he heard Chen Dahe's words. Chen Dahe has always taken the initiative to attack, and rarely has a passive time, and this time his answer made Hua Jun feel a little uncomfortable.

However, what Chen Dahe said is indeed very reasonable. That's what it is. Tianya did not expand rashly in the past two years, but increased some investment on Taoke's side, and the final facts proved that Chen Dahe's approach was completely right.

"Mr. Chen is right, but looking at the fruits of our victory, now being stolen by competitors and TV stations, I really feel a little unwilling......

Hua Jun naturally agreed with Chen Dahe's words, but he still couldn't help but complain.

"Dong Shi Xiaofeng has heard it, some things seem simple, but if they are separated from the core essence, they may not achieve that effect. Besides, we left on our own. People also give us priority, and now we look at the opponent to fill the gap, and we are blushing at this should not be the realm of our people. ”

Chen Dahe said with a smile again. It's very light to say.

Hua Jun was speechless. You are the boss, you have a point, but he still believes in every decision Chen Dahe makes.

Tianya's opponents will naturally not be small in scale, and the brand influence is not small.

After Tianya parted ways with Zhejiang Satellite TV, coupled with the news that Tianya was going to start anew, Deputy Zhou's side became the target of public criticism for a while.

However, with Tianya, there seems to be nothing else to do in this matter.

There is nothing else to do, which gives the TV station more opportunities. However, the sky-high advertising sponsorship fees planned by the TV station before were not so easy to get. But compared to the one given to Tianya, it still earned.

Even so, that's enough for the TV station.

Now it's the second season, and it's the TV station that is doing this show independently, and it's normal for business owners to be insecure.

If they can achieve the same effect as the first season in their good start to the second season, or even surpass. Then advertising and money will not be bad.

What they lack now is a case to prove that they have done the project on their own. Although they have repeatedly emphasized that the first season was planned by them, Tianya is only an assistant.

But business owners won't believe it, and even if they do, they have to come up with it to talk about it, so as to keep down advertising costs.

Han Jiangxue's belly began to bulge slightly, and the news that she was pregnant began to spread in the company.

People just like gossip, and even though this kind of gossip doesn't help their lives, they still like to talk about it.

Han Jiangxue still did not give up her work and stuck to her job. The New Year is approaching, and there are some things she still has to deal with personally.

Although she has tried her best to reduce her burden, there are still a lot of things. Of course, she will also pay attention to her body, and no one will love the child in her belly more than her.

Chen Dahe has reduced his business trip plans, and if he can accompany this woman of his, he will accompany him as much as possible.

Autumn and winter are the peak seasons of the clothing season, and for retail brands, their own directly operated stores need to sell more goods in such seasons.

It's 2012, and the Spring Festival hasn't arrived yet. This year, Mr. Niu's Taoke Mall was officially renamed Sky Bird.

With the development of the times, people's needs, and changes in the market, it is not the physical business that will be adjusted, and the e-commerce will also be adjusted.

Taoke, who started with countless small sellers, has now transformed. The physical business is unsustainable, and many physical enterprises have also settled in Tianniao.

You ignored me at the beginning, and now I'm really a little too high.

The threshold of Sky Bird is high, and the quality control of products is higher. This is also the beginning of the early Taoke small sellers in order to make profits, do some things that damage business morality, and sell too many fake and shoddy products.

Although it is said that you get what you pay for, who doesn't want to buy the best thing with the least amount of money. Sometimes, even if you know that you may be deceived, you will still have some luck mentality.

It is precisely because of these problems that the platform also needs to be upgraded. Of course, there are customers who pursue low prices, but there are also many high-quality customers, not only pursuing low prices, but also having a demand for quality.

It is not that there is discrimination against customers who pursue low prices, in the eyes of merchants and platforms, the pursuit of quality, customers who do not put price first are the customers they want.

Whether it is a platform or a business, it is basically needed by customers in the early stage, and after having a large number of customers, in their big data, you may be defined by them as customers in their eyes, and then begin to screen layer by layer and formulate different marketing strategies.

If you want to sell a house to a customer who simply can't afford it, it won't work if you ask the salesperson to spit lotus flowers. Because it's impossible to close the deal at all.

There is a cost for merchants to find every customer, and effective marketing is to find those accurate customers who are suitable for their products, and finally reach a deal.

No matter how many customers you are looking for, but all of them are invalid, this marketing strategy may seem good, but it is not really successful.

Tianya is not an e-commerce brand in the strict sense, and the development in recent years has made its offline position in the women's clothing category unbreakable. Online, because the marketing direction has always catered to the consumption orientation of young people in the Internet era, coupled with the strong support of Taoke, its leading women's clothing position has been unshaken.

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