Before the premiere on the 1st, a magazine predicted that this summer's Mizuki drama would be decided before it even started.

At that time, the winner they predicted was "Resurrection", but the answer given by reality was that after the first two episodes, "My Name is Jin Sanshun", which was not optimistic about Lu, entered the second place in this week's ratings list, but "Resurrection" did not even enter the list and was left far behind.

The role of the winner and the loser is such a thing, regular film and television newspapers and magazines will not be boring to report, and they are also concerned about the situation, and it is not good to sprinkle a few more handfuls of salt on other people's wounds, but gossip entertainment media like portals are happy to pay attention to and chase, on June 3, after the ratings of the second episode of the two dramas were released, the huge gap between 23% and 9.2% completely extinguished all the hope of "Resurrection", and also ignited the crazy interest of the gossip media.

"Who is the winner? The ratings in the first week were unable to charge 10%, and "Resurrection" suffered a tragic Waterloo!"

"Ahn Jun Hyuk vs Yim Tae Woong, the results speak for themselves!"

Even the Nate Entertainment edition published the article that analyzed "Resurrection" and "My Name is Kim Sam Soon" that day, saying that "Resurrection" has more selling points and may strangle "Kim Sam Soon", and then Yim Tae-woong may become a popular new star with this, copy Ahn Jun Hyuk's successful path, and eventually take his place, the editor wrote in a mocking tone: "...... We should probably look at this analysis backwards, because only from this angle can it be considered a correct prediction, the battle of the water and wood drama was indeed doomed at the beginning, but unfortunately it was not the writer who was optimistic about Lu's "Resurrection", and it was not Yan Taixiong who rose in popularity again - it needs to be said. You also have to have the strength to build hype, if you want to be recognized by the audience, no matter how big your relatives are, they can't help you!"

The last sentence, although it is not named, anyone can see which one is targeted.

This is the price of being a star, if you gain power, the media will swarm after you, and if you lose power, they are more willing to step on you, and personal wishes do not matter in front of public opinion.

Of course. This kind of thing is nothing more than the gossip media's gloating talk. Their main concern is when "My Name is Jin Sanshun" will be able to kick over the last stumbling block on its head and successfully reach the top!

"Come on, Jin Shun" began to be broadcast in February at the beginning of the year. As a daily drama. After more than 3 months of accumulation and fermentation. Its single episode ratings have exceeded 30%, occupying the first place in the weekly ratings chart for 2 consecutive months, as reported in many previous reports. Most media believe that it will be the most successful drama series in 2005, and some even hope that it will be able to take over the banner of "Da Jang Geum" and "Paris Lovers" next year, and become the third national drama to break the 50% mark in recent years.

That is undoubtedly the moment of creating a legend, with the reform of the film and television industry after 99 years, more and more TV dramas are flooding the market, and various dramas are competing for and diluting the audience, plus the audience's vision has gradually become critical, not to mention 50%, 40% of the line has also become a moat for many hit dramas.

Last year was a rare year for Korean dramas, "Dae Jang Geum", "Paris Lovers", "Full House of Romance", "Bali Story", "I'm Sorry, I Love You", these TV dramas with ratings of more than 30%, popular throughout South Korea and even neighboring countries, created a rare peak of Korean dramas and the outbreak of the Korean Wave.

But many people know that such a peak is just a flash in the pan, and the glory is usually followed by a trough, and seeing that the film and television industry is about to decline, many media can't wait to hope that a drama can continue the legend.

It's a pity that in the first half of the year, only "Come on, Jin Shun" has a slight sign of this, but its ratings have been fluctuating on the number after the decimal point since it hit 30%, and it has never increased significantly.

The media is naturally extremely disappointed with such a result, although it has not been reported in the newspapers, but for Korean dramas, most of the accumulated in people's hearts are pessimistic and depressed.

Until "My Name is Kim Sam-soon" was broadcast!

The first episode is close to 19%, and the second episode is 23%, such a large increase, which is even more terrible than the original "Come on, Jin Shun", after all, "Come on, Jin Shun" is a daily drama, and Shuimu drama cannot be compared with it in terms of the rapid accumulation of popularity.

Those who hope for the continuation of the saga will open their mouths blankly the moment they see the increase in ratings, and the interval of one day is close to a 5% increase, while the Mizuki drama only airs two episodes a week, and before it is broadcast next week, there is a gap of five days in between, and there is such a five-day time to ferment and promote the hunger effect, and when three or four episodes are broadcast next week, what kind of terrible speed should it soar?

At present, "Come on, Jin Shun" leads the ratings list in the first week of June with a ratings gap of 12%, and if there is no accident, I am afraid that it will give up its throne next week!

For a while, all the media and fans who paid attention to the ratings ranking were excited.

"It's a war!"

A fan who posted the AGB Nielsen ratings report on June 3 mobilized excitedly: "All the people who like uncles, do you remember the scene last year when we raised a butcher's knife to slaughter a bunch of idol dramas, youth dramas, and comedies?

"But that's not enough!"

Bright red letters shone on the page, and the fan feverishly read out her ambitions: "We thought we had won at the time, but looking back now, "I'm Sorry, I Love You" didn't achieve the results that the uncle's acting efforts would have liked, and it didn't break through the 40% rating until the finale, which overshadowed it on last year's annual list." Maybe we've all comforted ourselves that it's a non-war crime, and that the subject matter limits it can only achieve that result, and no matter how hard we try to publicize it, we can't improve it more, but, tell me! Do you have any regrets?"

"Have you ever suffered for your uncle to be subservient to others?"

"Are you angry at the cold reception you received before this broadcast?"

"Now, the excuse for the restriction of the subject matter no longer exists! This time there is no such prohibitive sadness, this time there is laughter and moving, some are ordinary and ordinary, just like you and me Jin Sanshun, some are evasive and naïve, which makes people smile, and there is no heavy and depressed An Zhenxuan, we, it's time to light up our edge again!"

"Now please take action and tell more people around you about this TV series, we have to let the outside world know that no one can stop the uncle!"

A passionate mobilization, so that Anjia Xiaozhu like a powder keg, suddenly ignited, the following post positive response, not long after, by these fans of the network propaganda team, the community management team made a good "My name is Jin Sanshun" promotional pictures, promotional slogans, etc., on the Internet at a terrifying speed to send out, portals, CY nests, instant messaging...... As long as there is a channel of communication, in the five days of the arrival of the Mizuki period in the second week of June, these news spread and occupied quickly, not letting go of any corner, like a terrible tumor that has entered the diffusion period.

Swell, swell, swell!

Before another Wednesday came, the Internet was already full of information about "My Name is Kim Sam Soon", those who had seen it, would talk about how the love affair between Kim Sam Soon and An Zhenxuan, Cinderella and the prince, developed, and those who had not watched it curiously asked others, or checked the program schedule to watch MBC's replay.

In the field of marketing, there is a technical vocabulary for this phenomenon, and they call it - viral marketing!

If "My Name is Jin Sanshun" itself is not good, then the result may be that the whole drama is scolded miserably, but the fact is that this drama is indeed a classic, straightforward and humorous but full of life philosophy lines, bright rhythm, and strong sense of substitution, which makes people can't help but love it.

Just like on June 8th, when the third and fourth episodes were about to be broadcast, a sentence from "Central Entertainment and Sports" commented: "At present, 7 out of 10 Korean women are 'Kim Sam Soon', the success of this drama is that it substitutes reality into your side, but it does not have so much cruelty, and there is even a little bit of fantasy unreal, but it is precisely this fantasy that has become the spiritual pillar of 7 'Kim Sam Soon'!"

Now, it is time for those "Jin Sanshun" to exert their strength.

In such an atmosphere, people who pay attention to entertainment, media who pay attention to ratings, practitioners who are worried about the film and television industry, fans of Ahn Joon-hyuk, and fans who love "My Name is Kim Sam-soon...... On Wednesday of the second week of June, they are all silently offering their strength, maybe with different purposes, but they all want to see if this inspirational drama that slaughtered the "seniors" in just two days and rose to the second place in the ratings, can it create a miracle again in the face of another inspirational drama that also focuses on older women.

Such a lively scene, of course, is indispensable for Yuna's participation.

Ahn Jun-hyuk, who was still filming in Nanshan on Wednesday, received a call from the girl, and on the other side of the microphone, the girl shouted in a sharp voice: "oppa, kill it! kill it! We want to be the first!" There are still many girls around who are chattering and shouting, "Let it die without a whole body", "Roll it over, crush it to pieces", "Hack it to death, the first is ours", like a group of bloodthirsty and cruel female bandits!

Ahn Jun-hyuk, who was so troubled by their quarrels, hung up without saying a few words.

First?

Maybe before the broadcast, he was still apprehensive about this title, but now, he no longer doubts.

And on the third day, on the morning of June 10, the ratings report released by AGB Nielsen revealed his self-confidence hidden in his heart to the outside.

The third episode of Seoul is 28%, and the fourth episode of Seoul is 31%, which is still below "Come on, Kim Soon", but nationwide, the national rating of 33% for the fourth episode is unparalleled!

The first one is here!(To be continued.) )