Chapter 1011 See the Desperate Scheme Again

Google is currently the world's largest search engine and the second-largest advertiser in the United States, with so many ad orders per year that it can't even handle it.

Google used its own resources to help Facebook, which is equivalent to pulling an advertising order for Facebook in the form of an intermediary, worth $150 million in 3 years.

That's a lot of work.

According to the normal website development logic, $150 million is enough for Facebook's daily expenses in the past three years.

In other words, if Donn accepts Google's bailout package, New Globe won't even need to invest a penny in Facebook!

This is really a good deal for businessmen.

And Google will also become Facebook's only search engine provider, which is definitely a mutually beneficial deal.

Facebook is still in its infancy, with a small scale and few users.

However, behind Facebook is New Globe, and behind New Globe is Donn Walker!

Google knows Donn's investment vision too well.

Google's Big Three are almost unanimous in their belief that Facebook's future is promising.

The sooner you invest and the sooner you work together, the better it will be for Google.

Unexpectedly, Don refused it!

A large order of $150 million in 3 years!

Not only refused, but he even said that at this stage, Facebook is not suitable to be a partner of Google, and Myspace is more suitable!

My God!

Could it be that Don is really a selfless fellow?

From a business point of view, Myspace is indeed a better fit to be a Google partner than Facebook.

Myspas' lifestyle portal is the first big brother in the field of social interaction!

The form of the blog is deeply loved by users, and even many Hollywood stars, writers, screenwriters, and musicians have registered on myspace for the first time under the pull of News Corporation.

Higher traffic, more users, higher number of unique visitors, greater fame...... With so many advantages, MySpace is indeed Google's best partner.

In fact, when Google first decided to make money through middlemen, outsource its advertising business, and obtain exclusive access to the other party's search engine, Google's top management did generally propose to become a partner with Myspace.

However, MySpace is a community website invested by News Corporation, and it has long been spread in the industry, and News Corp. takes this website very seriously!

Negotiations are currently underway, and News Corp. intends to pay a high price to buy all the shares in the hands of other myspace shareholders!

At a time when traditional media is on the wane, Murdoch hopes to continue to occupy a place in the Internet era through MySpace!

Such a philosophy is certainly correct.

Just imagine, if MySpace had not made many strategic mistakes and had not been defeated by Facebook, then the territory that belongs to Facebook in the Internet world in the future will belong to Myspace.

At that time, News Corp. was at the helm of MySpace and would continue to dominate the core circle of the world's media field.

What kind of strategic mistake did MySpace make that led to Facebook, a small company with little background, taking over and replacing it?

The answer is simple: greedy for money.

"Profit is the only goal pursued by enterprises. However, for Internet companies in the early stage, they must not focus on immediate benefits and ignore user experience, product improvement, and competitors. Now Facebook, what it needs is not funding, but development. New Universal is not short of money!"

Donn's answer did not make Larry Page feel relieved, still confused: "But...... But if the order is given to myspace, well, with the current size and scale of myspace, the order of 150 million US dollars may not be able to satisfy their appetite, and this order may be even larger! With the help of so much money, the development of myspace will only get faster and faster. ”

"It's true that the $150 million order really can't satisfy myspace's appetite, especially when News Corp. is eyeing myspace and is determined to win," Donn laughed. If you want to impress Murdoch, you may ...... Need a super big order worth $500 million, or even $1 billion!"

Larry Page took a deep breath and said, "Myspace is backed by News Corp. and has a lot of cash flow, so they will immediately launch an international strategy and be the first to enter the online social market and encroach on overseas markets." When the time comes...... Does Facebook really have a chance?"

New Global is strong.

But News Corp isn't bad!

If MySpace grows bigger, even New Universal, even Donne Walker, I am afraid it will be difficult to contain the rapidly developing opponents.

Donn said with a smile: "Google is not a charity, if it can really make a $500 million...... Even orders of higher value will have very high cooperation requirements. ”

Larry Page said: "Of course, we will ask Google to become the exclusive search engine provider of myspace, and sign a series of VAM agreements, only when myspace reaches a series of growth goals, and the number of clicks on our ads reaches a certain level, can we fulfill the full revenue of the contract." ”

Tang En snapped his fingers and said happily, "This is the result you want!"

Larry Page's eyes narrowed slightly, as if he had finally reacted, and exclaimed, "Donn, you mean...... Increasing the operational burden on myspace, leaving management focused on contracts and struggling to meet revenue targets every quarter, ignoring a lot of more core issues......"

"As I said, grassroots Internet companies only need to focus on three aspects: user experience, product improvement, and competitors. Google's order, which is exciting for News Corp., will make the old Murdoch excited as if he is back in his youth. However, for emerging companies in such an emerging industry as Myspace, it is undoubtedly fatal, and the pressure on revenue and contracts will make the management breathless, and will seriously drag down the healthy development of Myspace!"

Donn's words made Larry Page pause.

At this moment, his respect and admiration for Tang En were further enhanced.

Donn's understanding of business has reached another level.

Treat money as nothing, and treat money as dung!

Precisely, this is the only way for Internet companies to rise!

Give up profits and continue to burn money!

Burning money until investors are all red-eyed, burning until users praise each other, forming an absolute word-of-mouth advantage and usage habits, is the real outbreak time!

Larry Page has even imagined something.

After News Corp. completes the acquisition of MySpace, Murdoch will definitely be ambitious and try to build a new News Corp. online empire based on MySpace!

And the large order sent by Google is a "congratulatory gift"!

Not to mention a traditional and aging businessman like Murdoch, even a new generation of Internet entrepreneurs may not have such a long-term and profound vision as Donn.

For such a large order, there is only one result of the answer - acceptance!

Even...... Looking at this day and age, I am afraid that no company or businessman will refuse a contract worth $500 million worth of real money except Don.

If MySpace accepts this large order...... Hehe, the consequences can be imagined!

In the short term, Myspace has received a large amount of financial backing and is sure to grow rapidly, first in the United States, then in Europe, then in Asia, Australia and Latin America.

With the support of News Corp.'s channels, MySpace can complete the global layout in a year or two.

However, Google's large orders will inevitably cause more and more ads to be loaded on MySpace. This can make the website slower and slower, and the user experience worse.

It's fine if it's all high-end advertisements like Dior and Mercedes-Benz, but some advertisements like slimming tea, rotten teeth, adult products, etc...... This will definitely have a huge impact on the user experience!

It is conceivable that when MySpace and Google have fulfilled their long-term contracts, MySpace at that time has become notorious and has completely lost the love of users, and will inevitably lose its position as the market leader!

Facebook, with a better user experience, a fresher way of operation, and a more youthful product function, will suddenly explode and become the new hegemon in the field of online social networking!

Larry Page took a deep breath, he felt more and more that Donn was unfathomable, and his advanced ideas and vision beyond the times were really amazing.

Eliminate your opponent by making them earn more money.

It's really a reversal of all the business logic of the past.

"It's okay, he's a shareholder of Google, otherwise ......"

He was a little afraid to think about it.

Back then, it wasn't for the connections of his alumnus, Reese Witherspoon, that led them to accept the investment from Donne. Google will not have the success it has today, it is not certain.

"Don, you've convinced me. Really, your mind ...... It always gives you a feeling of empowerment. Larry Page paused for a moment, then said tentatively, "I still have a question, though. At this Sun Valley meeting, we had the same goal, which was to block the cooperation between Microsoft, News Corp. and Time Warner, and get them to abandon their plans to acquire Yahoo. Does it matter?"

Giving Google's order to myspace will bring greater benefits to Google. It can also be used in this way to suppress Myspace, and it can also indirectly help Fayspace's reputation to decline, and after the number of users plummets, the gambling agreement between MySpace and Google fails, and Google can get back a large part of the money......

This is simply a desperate plan to kill four birds with one stone!

Only, does this have anything to do with News Corp.'s involvement in the acquisition of Yahoo?

Don smiled confidently, "Trust me, Larry. I know Murdoch, who is hell-bent on building an Internet-based News Corporation. However, he is also a traditional business mindset, he is afraid of spending money, and he is greedy for profits. What is the purpose of agreeing to work with Microsoft to acquire Yahoo? Isn't it to be able to increase the value of MySpace through Yahoo's brand, channels, and user visits? If Google gives MySpace a gift package that it can't refuse early, is it still necessary for News Corp to buy Yahoo? Google is a stronger partner than Yahoo in the current situation. ”

Larry Page was furious.

Desperate Scheme!

It's really a desperate plan!

I want to talk about "Heads-up Hollywood" with more like-minded people, pay attention to "excellent reading literature" on WeChat, talk about life, and find confidants~