In the previous life, NBC and Universal Pictures merged to become NBCUunnec, and Comcast adopted this step-by-step acquisition method.

First, it acquired half of NBCUniversal's equity with $6.5 billion in cash, $7.5 billion worth of cable TV, $8 billion in debt, and a total transaction price of $22 billion.

A few years later, NBCUniversal is doing very well, and it seems to be the second largest in the industry after Disney.

Comcast once again paid a huge sum of money to buy the other half of the shares from General Electric, this time at the cost of $16.7 billion in cash, plus taking on the other half of the $12 billion in debt (the debt has risen), for a whopping $28.7 billion!

It can be said that Comcast has done a beautiful job of these two acquisitions.

With the lowest risk and the fastest way, it has entered the film and television entertainment industry in a high-profile manner!

And it was a great success.

NBCUniversal, controlled by Comcast, was the only Hollywood presence that could compete with Disney at the time.

These are two textbook successful M&A deals.

The same is true of Jeff Zucker's thoughts now.

Although GE is only willing to sell 49% of its stake right now, this is an opportunity.

After a few years, the NBC group developed, and the new Universal's personnel were inserted, and it could be fully controlled.

But the question is......

Is Don a businessman?

He hadn't even gone to business school for a day.

He was able to achieve what he is now in just a few years, and the two biggest guarantees are the prophetic sense and the sunglasses system.

He was never a businessman mindset!

Controlling risk?

Tiered acquisitions?

Non-existent!

Don En is a typical solipsist thinking, the so-called: if you have a advantage, don't take advantage of it, bastard! If you want to take advantage of me, get out!

He also knew that Jeff Zucker's advice was solid.

In any case, first get a 49% stake in NBC, and then grab the position first.

Like what Comcast is doing right now.

Otherwise, the opportunity for New Universal to enter the public television station will be gone.

However, Don is not reconciled!

With New Universal's content production capabilities, once it acquires 49% of NBC's shares, it can be said that within two or three years, NBC will surpass CBS and ABC and become the largest TV station in the United States!

At the same time, the impact is a significant increase in NBC's valuation.

Now NBC Group, valued at $28 billion.

Three years later, with the support of the new Global Sources, maybe...... That's $40 billion!

This is no joke, at the peak of CBS, Viacom acquired CBS, which cost a whopping $37 billion.

Ladder acquisition is working for General Electric!

Even if GE is willing to sell the remaining half of its shares to New Globe at that time, the price will ...... It will also soar!

New Globe toiled for several years and spent a lot of resources to rebuild NBC, and then it had to spend more money to buy the remaining shares.

That's too embarrassing, isn't it?

GE doesn't have to do anything, while enjoying NBC's channels to advertise its products, while comfortably enjoying the high dividends brought by NBC's performance growth.

In the end, you can use the remaining half of the shares to make another big profit!

Treat Don as a Kaizi?

In essence, Don was not a businessman, and he did not have the kind of city government that a businessman would compromise and seek the best gain.

Or take NBC wholly owned!

Or, roll the calves!

GE wants to sell NBC's equity in batches to get the maximum benefit from the buyer, and this kind of calculation can't be played here in Donn!

Comcast is willing to bleed heavily, then they buy it.

If you want to take advantage of Donn, it's impossible!

"I will not accept this form of transaction. ”

Don shook his head firmly.

Jeff Zucker was very disappointed, after graduating from college, he went to work at NBC, and he had a different kind of affection for NBC, distinguishing: "Boss, missed this opportunity, we ...... We may be saying goodbye to public television, which is the largest TV market. ”

Don shook his head and said, "It can't be said that Starz TV's profit margin is ten times that of NBC! Even if it is Discovery Channel, in a few years, it will not be lower than NBC." ”

"That's different!" Robert Iger shook his head, he was born in ABC and has a special obsession with television himself, "Public television has the widest and largest viewing group, covering the whole of North America. This is a real platform for public information dissemination and a window for voice!"

"Yes, the window of sound!"

Jeff Zucker's eyes lit up and he couldn't agree more.

Tang En was stunned for a moment, and nodded in agreement.

As a media empire, the most important thing is the dissemination of information and the guidance of public opinion.

Why are Lei Shidong and Ted Turner so powerful?

It's because they all have their own control of the sound platform!

However, at present, New Globe does not have a real real-time voice platform.

In the process of counterattacking Lei Shidong and Ted Turner, Don relied on the power of the outside media, he held a press conference, adopted various means, and with the help of the banner of women's rights, he turned his hands into the cloud and regained control of public opinion.

Think about it, what if New Globe had a television station like NBC, or, like Murdoch, with a lot of heavyweight newspapers like The New York Times?

Don doesn't have to be that troublesome at all.

He has his own microphone!

This is much better than using third-party media to build momentum.

Giving the right to report public opinion to others is not the style of a media tycoon who follows his word.

Window of sound......

This sentence completely entered Don's heart.

Seeing Don nod, Jeff Zucker was pleasantly surprised: "Boss, you agreed?"

"Agreed, no, no, no!" Donn shook his head into a rattle, "I won't do it for someone else's wedding dress." GE wants to take advantage, it's impossible!"

Jeff Zucker was speechless.

This Donn, will he do business in the end?

How good is it to buy half of the equity first, with a small investment and low risk? With the current strength of New Universal, if you really want to eat all of NBC, you will have to bear a lot of price.

Robert Iger groaned for a moment and said, "If you look at it purely for profit, New Globe doesn't need NBC. To be honest, the profit margin of public television is not as good as that of the USA television network! However, for New Universal, the right to speak is too important. Back then, Viacom and Disney Club bought CBS and ABC at any cost, and the most fundamental reason was that Lei Shidong and Eisner had the ambition to swallow the world. ”

Jeff Zucker said: "Indeed, with the production capacity of Universal Television, we can produce more than a dozen high-quality TV programs and broadcast them on several major TV stations. We can use their platform to earn the most profits. However, the right to speak is the guarantee of long-term interests!"

Robert Iger also advised: "Internal copyright operation is a great tool for film and television entertainment companies. Conglomerates such as Disney and Viacom, which control movie content and television channels, can often save a lot of money in taxes and dividends by turning their left hand into their right hand. We have the largest film and television production team, and if our films are promoted through our own channels, we ...... every year At least $500 million in tax savings. ”

Seeing that the two of them were like singing a double reed, as soon as you said a word to me, Don was a little speechless, and with a wave of his hand, he interrupted Jeff Zucker, who was about to speak, and said, "How can I not understand the truth you are talking about?"

"Then you are ......"

"I said, General Electric wants to take advantage of me, no way!"

Robert Iger and Jeff Zucker, their eyes rolled and almost fainted.

This Donn, what a madman!

When it is atmospheric, it is more atmospheric than anyone else, and the entire New Globe Group has 3 private jets alone, and a Boeing 747 is on order.

Luxury cars, special cars, nanny cars, and a lot more.

New Universal has the best movies in Hollywood, and it has the best hardware conditions!

didn't expect that Tang En would not give an inch in such a small matter.

Isn't it just about making GE billions of dollars more?

Compared to the acquisition of NBC Group, a multi-billion dollar ...... Ahem, it's a lot, and it cost $4.5 billion to acquire MGM.

"But are we going to give up public television?" said Jeff Zucker, disappointed, a far cry from the promise he had made when he was recruited to New Universal.

"How is it possible!" Tang En raised his eyebrows, his face solemn, "In the past few years, the main goal of New Globe has been to integrate resources and increase turnover. Next, it is the struggle for the right to speak in the media. ”

The layout has already begun!

The right to speak in the film sector includes Rotten Tomatoes, IMDB database, and online ticketing platforms and film forums that will be launched in the future.

The right to speak in the social sector is indisputable, and the future belongs to the world of Facebook!

Of course, the right to speak in the TV industry cannot be pointed to the Discovery Channel, USA TV Network and STA TV Network, which are too niche compared to CBS, ABC, NBC.

The users of pay-TV stations, and the users of free-to-air TV stations, are not at all an order of magnitude.

As for traditional media such as newspapers and magazines, they are all sunset industries that have been eliminated by the times, and Tang En is not interested in getting involved, and even sold Mifflin Press last year.

Robert Iger listened to Donne's words, was slightly stunned, his face became strange, and asked tentatively: "Done, ...... Are you looking to buy CBS?"

Jeff Zucker looked horrified.

No way?

If this is the case, then Donn's methods are ...... It's a little too vicious.

borrowed the means of women's rights to strongly suppress CBS, depressed the stock price, and made Lei Shidong collapse!

Then, in the image of a savior, drive to CBS!

Lei Shidong still has to die alive?

There are many rumors in the industry that Kirk Douglas was angry with Donn back then.

Although the Douglas family denied it in many ways, saying that the old man died of a heart attack.

But rumors are often not groundless.

If Lei Shidong is also angry...... That's hilarious!(https:)

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