CHAPTER XXV

Kwon Bo Gen's doubts were obviously seen by Ahn Jun Hyuk, but he didn't explain much, when it came to the current identity gap between each other, he didn't need to explain all his thoughts to the other party clearly, just smiled slightly, and casually said: "I am ready to hand over the matter of cooperation to you, you must remember that the premise of cooperation is that both parties are equal." ”

Point to point.

But Quan Baogen, who has been with him for several years and is already quite familiar with him, was shocked and quickly reacted.

Equal status...... Equal status......

After chewing these four words silently for a while, Quan Baogen felt a palpitation.

Is there now an equal status between J.H and Sony? This rhetorical question does not need to be thought about at all! Even if Sony has continued to weaken in recent years, J.H. can only look up to it from all sides; these days, he has presided over contacts with Sony, and he has always clearly felt Sony's indifference to the J.H. he represents.

Now that I think about it, if J.H had not had Ahn Jun-hyuk and Ahn Jun-hyuk's personal friendship with Kazuo Hirai, who was the vanguard of reform, J.H would probably not have the qualifications to negotiate with Sony.

However, what really makes Kwon Bo-geun's heart palpitate is that J.H and Sony have such a disparity in status, Ahn Jun-hyuk still pushes the cooperation between the two sides, and the hidden meaning is that he is confident that J.H will be as strong as Sony's in the future, or is it ......

…… Or does he think that Sony, under Stringer's leadership, will weaken faster and weaken to the point that the status of both sides is "equal"?

The whole person was trapped in the sofa, and Quan Baogen twisted his ass uncomfortably. I changed my sitting position, and my brain was very confused.

Sipping tea gently, Ahn Jun Hyuk glanced at Kwon Bo Geun, he didn't know what was going on in the other party's mind, and he didn't care much, yes, from beginning to end, he never thought that Stringer would lead Sony to rise again.

This is not a guide from dream memories, but a natural weakness between the duo of Sony and Stringer.

There is no doubt that Stringer is an administrative master. His management style is simple and brutal. But in a certain way, the current Sony really desperately needs his crude but effective "slimming surgery", and the Sony board of directors chose him to carry out reforms. It was a rare and wise decision.

But here's the problem.

Sony is not IBM. Howard Stringer is not Louis Gerstner either. Judging from the dilemma and background faced. There are similarities between the two, the same bloated institutions and scattered operations, and the same urgent need for reform to keep up with the changes in the world. But in this similar situation, the situation faced by both sides is diametrically opposed.

In the dream, as a manager, Ahn Jun-hyuk once carefully analyzed the ups and downs of Sony's famous road to reform, and in his eyes, Howard Stringer was doomed to Sony's dream of revitalization from the beginning of his tenure.

One qiē originated from Nobuyuki Idei as CEO of Sony.

Before Nobuyuki Idei, Sony was a very simple technology company, whether it was Akio Morita, Kazuo Iwata or Norio Oga, they may not be scientists, but they are extremely respectful of technology, so Akio Morita promoted the birth of the Walkman, Kazuo Iwata transformed video cameras into consumer electronics for the home, and Norio Oga developed the CD format that is still used today - these have led Sony to create a zào in the desert out of the market!

It's not about pioneering, it's about creating zào.

Before they developed a technology, there was no such thing as a market, and it was their admiration for technology that allowed Sony to step out of Japan's narrow borders and eventually grow into a terrifying giant.

However, this spirit of creating a zào market was completely rejected after Nobuyuki Idei became CEO.

From a neutral standpoint, Nobuyuki Idei is a qualified professional manager, he thinks that Sony's development is too simple, and the ability to resist risks is not strong, so he decided to diversify Sony; he believes that he should take into account the interests of investors, so he splits the originally integrated Sony departments into 25 subsidiaries, and makes Wall Street rejoice with the help of good stock market prospects; he believes that Sony should give full play to the brand effect in addition to its products and have stronger profitability, so he promotes its involvement in the financial field......

This series of moves has made Sony's internal mountains full of mountains, and the various R&D departments that originally cooperated with them began to work independently, dragging each other back under the power dump. The so-called diversified development has only begun, and has not closed its tail, and the result is that the product line is frighteningly long, not only developing and producing professional audio-visual equipment and medical equipment, but also spreading like crazy in the household fields such as video recorders, televisions, cameras, mobile phones and computers.

Ahn Jun-hyuk just asked someone to investigate some time ago, and there are currently more than 2,000 products that Sony has put on the market!

What a terrifying concept this is, with more than 2,000 products, how many competitors does it have to set up that are hostile to it? In order to enhance its competitiveness, how much more research and development expenses do it pay every year? In order to compete for the market, how huge is the astronomical amount of investment in marketing and publicity?

It hasn't collapsed yet, and it's already Sony's amazing vitality.

He once heard Kazuo Hirai say that Stringer specifically asked Gerstner for advice on how to lead Sony to turn a profit, but judging from his recent actions, Stringer's advice is really limited.

It is undeniable that "slimming" is an effective means to save Sony, but in fact, "slimming" is only one of the effective means, and it should not be carried out independently. Stringer learned from Gerstner that he only got the core value of Sony's management art - cohesion!

At IBM, Gerstner's exclusion of dissidents was to unite more people around him and twist all internal forces for his use, so he insisted on resisting the radical dismemberment plan of the IBM reformers, protecting the conservative engineering group to tide over the difficulties, laying a solid foundation for IBM's technological transformation, combining with service-oriented, and finally resisting the later technology bubble.

Stringer is not the same, his style is more brutal, from the beginning of his tenure, he has been constantly intensifying the contradictions between reformers and conservatives, and from the perspective of power struggle, this really helps him to co-opt, divide, and expand his leadership. However, the management company is not a bandit, and while uniting the reformers, he is constantly pushing the conservatives into irreconcilable opposition.

So in the future of dreams, when Stringer fully grasped the leadership and began the "slimming surgery", a large number of technical talents broke away from Sony without hesitation, which made Sony's technological advantage plummet, and lost the last rising capital that could have been relied on.

The lights in the living room were dim, and Quan Baogen was silent, probably guessing why he asked him those words!

Ahn Joon-hyuk smiled silently, but didn't say much.

If...... Let yourself lead Sony, what will you do?

The answer is obvious!

Slimming surgery is inevitable, but before the operation, there must first be a sharp enough knife - internal tilting is a double-edged sword, he does not take, but does the opposite, Stringer tries to settle the inside first, he is the first outside, will be able to form complementary advantages of the R & D team merger, choose the most technical advantages of the product into a fist, regain the market, in order to alleviate the opposition between reform and conversion.

With achievements, you can erect majesty, advance and retreat, and then strip, sell, and lay off employees...... and so on, there is a lot of room for change, so as not to make a bloody storm and lose the advantages of the enterprise on a large scale.

Of course, these are just assumptions.

Ahn Jun-hyuk shook his head slightly, and suddenly remembered Kazuo Hirai's invitation again.

From Hirai Kazuo's attitude, he guessed why Stringer wanted to see him, so he politely refused-because everyone was not all the way, and they had different ways, and they did not conspire with each other, otherwise they would cause trouble.

…… It seems that the contact with Sony will be suspended for the time being......

Thinking like this, Ahn Junhyuk's smile faded, and for a moment, he sighed. (To be continued......)

PS: I haven't updated it recently, I'm sorry, but I'm looking for a job to earn living expenses. As I said before, all my savings have been invested to do business with relatives, I am short of money, and if I don't work hard last month, I will not be able to open the pot this month, and it is important to eat nothing, please forgive me for one or two~