Chapter 330: Liu Qingyi's Overwhelming Advantage
After the broadcast of the program "The Road to Tianya, the Goddess is Coming", the relevant characters have become a hot topic.
Designers, goddesses, and guests are all topics.
But this is an individual phenomenon, what is the original intention of this show, is to promote the brand.
And after such a show, Tianya's brand makes old customers feel even more different.
And those who don't know much about Tianya, after passing such a show, they also completely remember the brand Tianya.
However, these are long-term benefits that cannot be seen, and the most intuitive benefit is that the show was originally recorded in advance.
All of these goddesses' new clothes have already been produced. The sales channels are Tianya's Yida Plaza store and Taoke Mall store.
Beautiful clothing is naturally extremely attractive to women who love beauty. It is said that the same model of the goddess is on sale in limited quantities, although the price is expensive, but do not doubt the spending power of Chinese beauty lovers.
The next day, all the shops in Tianya Yida Plaza were sold out before the afternoon, of course, this is Tianya's routine, and it is not completely sold out of inventory, and it is the effect that this is in short supply.
In order to let those who didn't buy it come back to buy it, and then form a trendy hot sale.
Tianya's Taoke Mall has gathered a swarm of people to rush to buy, and the most intuitive effect is that Tianya's online and offline performance has directly doubled by forty or fifty times on the same day.
And that's probably going to be the case for some time to come.
On this concept, just selling goods, it is estimated that the 400 million advertising fee can be sold back by this routine of the same style of this goddess in the next half year.
Those entrepreneurs who once rejected Tianya's olive branch were even more remorseful. Originally, they had a good value for money advertisement, but now they missed it.
The flowers and butterflies are coming, the program is good, the exposure is there, the ratings are there, such a program, even if the price is high, there will never be a shortage of financiers to advertise.
Therefore, Chen Dahe thinks that in the next two days, some large enterprises will talk to them about cooperation.
The 400 million guaranteed contract now seems to have no need to worry at all. Not to mention the direct income from the sale of goods by his own brand, he feels that according to his own estimation in the past two days, it should be no less than 1 billion, and his brand has been promoted, not to mention, the money has been earned. Who would have thought of such a thing?
Those who laughed at him at the beginning should probably shut up completely now.
However, these are not Chen Dahe's ultimate goals, China's Victoria's Secret is a long road, how can it be so easy. However, since Chen Dahe felt that he was going to do this, how could he give up at will......
As Chen Dahe expected, the day after the show was broadcast, some well-known companies found Chen Dahe through some connections to talk about advertising.
Chen Dahe only said that he was busy on a business trip, and he left these things to Wei Xiaowang to communicate. Of course, some offers were also communicated between the two. All the real money in the early stage was smashed into it, and now it's time to recycle some of it.
As the boss, it is best for him to let Wei Xiaowang communicate with them first. Otherwise, the acquaintances who brought it always want to ask for some discounts on the price, and it is not easy to wipe their face on their side. With Wei Xiaowang's first round of communication, everything has a buffer, which is the best.
And such a popular show is also attractive enough for designers and goddesses in the entertainment industry.
Such a good show itself is like a star-making plan, although the original four designers are a little famous in the circle, but that is only in the circle.
After the first episode of the show, everything will be different, and their own worth will rise. However, it is Tianya who benefits the most, because Tianya will sign some cooperation agreements with them, and this price is the price before the show. They don't feel like there's anything wrong with that.
Without this show, without Han Jiangxue's active invitation, they would not have the status they have today. To be a man, you still have to know how to be grateful, and what you lose from here, just look for it elsewhere.
As for such a show, it is much easier now if you want to go to the entertainment industry to find a goddess. The popular female stars still want to become popular again through this, and as for some outdated or not too popular, they want to enhance their own fame and influence through such a show.
However, this show should still choose the more popular goddess for the time being, after all, the popular stars have a lot of traffic temporarily. For the time being, it is still necessary to maintain the ratings of the program, and make adjustments later.
Wei Xiaowang also has his own set of negotiations, those customers who came to talk to him about advertising originally wanted to talk to the boss, but in the end they felt that it was really unnecessary. Because as soon as he talked about it, he felt that he had already made a lot of money by paying for it.
The investment promotion is going smoothly, and basically large enterprises come to put it in, and small enterprises simply don't have the strength to invest such a sum of money.
This is also what Chen Dahe needs, big brands advertise together, which will add points to the overall program.
As long as these big business owners and big brands do this together, then the entire program advertising will not be crowded, and there will be exposure as it should be.
Maybe the current Chen Dahe should need to thank Liu Qingyi who supported him at the beginning.
It was Liu Qingyi who gave him the greatest support, gave him financial support, and gave him moral support. Of course, Liu Qingyi's gamble is also right, Chen Dahe will give her the corresponding benefits.
Liu Qingyi's own income is also good, and her hotel business and clothing business have been greatly exposed in such an exposure. There will be a lot of benefits for it.
Although Liu Qingyi insisted on making such a decision, he was also surrounded by all the top executives in the company. In everyone's opinion, a big investment gamble with no income is gambling on the company's future.
Although the whole company is hers, as the boss, she paid to come and serve her, isn't it just to remind the leader when he makes a wrong decision?
But after such a show, maybe those people in Liu Qingyi's company should also be able to shut up.
Liu Qingyi is the queen of the Liu Group, and every decision she makes has its own reason.
The money invested, in the end, Chen Dahe should give him a large amount of income, this kind of income does not lose the principal, in less than half a year, where in the world is there such a good investment?
Liu Qingyi will make money in the end, and some of the company's businesses have also achieved maximum exposure on TV stations.
The key is that in such a TV commercial, Liu Qingyi has also created a personal super IP image, which has even surpassed her good friend Han Jiangxue.
In so many years of getting along, although Liu Qingyi is very good, it is the first time that she has defeated Han Jiangxue so easily.
Isn't there a comparison between girlfriends? Not really!
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