Since 2009, after the great success of "Journey to the West" in the summer, the film distribution work of Chen Jing Film Company has basically been handed over to Huimin Film and Television, which controls most of the private cinema lines in China.

The future positioning of Chen Jing Film Company, in Peng Yichen's view, will be a professional film production company.

At the same time, the company will also master certain media publicity channels to reduce the post-publicity and copyright operating costs of the film, and improve the profitability of the film.

But the distribution of the film must be separated from the company.

Production and distribution must be separated.

The relationship between a professional film production company and a film distribution company should be one of mutual checks and balances and mutual dependence.

If it is too deeply involved with the theater chain, Chen Jing Film Company will be split up by the state in accordance with the anti-monopoly law sooner or later.

This is the reason for the decline of the eight major studios in the golden age of Hollywood, and their desire to control is too strong.

So much so that at that time, the big Hollywood film companies were able to complete a full set of industrial processes from production to publicity, to film release and distribution, and even to post-peripheral operations.

In the end, it was split up by the government on the charge of anti-monopoly.

It took more than 20 years for Hollywood's major studios to recover.

But MGM and Luen Mei were completely devastated, and Colombia was eventually bought by the Japanese.

Peng Yichen didn't want to see his film company end up with that.

As for the commercial schedule of the movie, due to its own company's "Infernal Affairs", it will be released in the summer.

Peng Yichen considered that there could be no box office competition between films within the company.

But he also hopes that he can make full use of the word-of-mouth and fame of "Double Treasure Fighting Demons" after its release in the North American film market and even the international film market to help the film's box office growth in China.

After all, this is a horror movie, or an anti-genre horror movie, which is too niche for Chinese audiences.

Peng Yichen is also not sure how this movie will perform in the Chinese film market.

So he had to use any bit of advantage to give the film a chance of success.

Therefore, in the end, he decided to put the release time of "Double Treasure Fighting Demons" in China from mid-May to mid-June.

At that time, after the release of "Double Treasure Fighting Demons", "Infernal Affairs" will be released.

This is a very big benefit for reducing the publicity cost of both films and stimulating the box office.

After this arrangement, the Star Flag Country has instead become the world premiere of "Double Treasure Fighting Demons".

In addition to the release arrangement of "Double Treasure Fighting Demons", the most important thing during this period is the Oscar of "Beautiful Life".

The Oscar committee of the Ministry of Culture selected a total of two films as candidates for the Oscar for Best Foreign Language Film.

One is "The Great Cause of the Founding of the People's Republic of China", and the other is "Beautiful Life".

If you follow the previous routine, CCTV's "The Great Cause of the Founding of the People's Republic" will definitely be the last movie to be selected.

However, the great success of "Journey to the West" in the Huaxia film market has lifted Huimin Film and Television Group to the throne of the first company in the Huaxia film market.

And Peng Yichen, as the director of this film, has really entered the eyes of the leaders of the Ministry of Culture and has become a leader in the Chinese film industry that needs key support.

Therefore, after a symbolic screening of the sample film of "Beautiful Life" at the selection committee of the Ministry of Culture.

The committee members almost unanimously approved the decision that "Life is Beautiful" representing Huaxia in the 82nd Oscars for Best Foreign Language Film.

Among the Greater China region, the Huaxia Xiangjiang region selected a "Prince of Tears", and the Huaxia Bay Island region selected "Can't Do Without You"

However, because Peng Yichen has previously announced to the outside world that his "Beautiful Life" will be nominated for this year's Oscar for Best Foreign Language Film.

So after the final list of selected films by the Ministry of Culture was finalized, Peng Yichen just posted it on his personal Weibo.

I also have no interest in giving interviews to reporters or holding a press conference.

And "Double Treasure Fighting Demons", which many fans have been looking forward to, finally released a message by the official Weibo of Chen Jing Film Company.

This movie will be the first to be released in North America?

These two messages were successively released on Peng Yichen's Weibo and the official Weibo of Chen Jing Film Company.

The domestic media also immediately followed up, and reported on their newspapers, magazines, and portals with big headlines.

Peng Yichen hit the North American film market with his back to the water, "Double Treasure Fighting Demons" postponed the release date of Huaxia, and Xingqi Country became the premiere place.

"'Billion Director' rushed out of the country to try to see the best film at the Yanhuang Film Festival - "Beautiful Life", can it win the favor of the Oscar judges?"

……

Regarding Peng Yichen's postponement of the domestic release date of "Double Treasure Fighting Demons", it will be released in the Star Flag Country first.

There have been many film critics who have opened articles to analyze and speculate before.

Therefore, domestic fans have long been psychologically prepared and can understand the reason why Peng Yichen made this decision.

However, everyone expects the box office performance of "Double Treasure Fighting Demons" after its release in North America, and everyone has given a rather low prediction.

Because, Peng Yichen's movies, although they have been staging various box office myths in China.

But before, his films rarely went abroad.

There is only one "Shocking Black Gold" released in the Star Flag Country, and because of the too strong local color of China, it was not accepted by the North American film market, and finally only won a box office result of hundreds of thousands of dollars.

As for his hugely successful "Journey to the West", none of the foreign film distributors are even interested.

Because this movie has a stronger Chinese color, if it is watched by foreign fans, it may be a completely foolish movie.

This is a cultural barrier, which cannot be transformed and digested by one or two generations.

And a low-budget horror movie like "Double Treasure Fighting Demons", in the eyes of Chinese fans, although it is a very popular movie genre in the Star Flag Country.

But there are already too many big directors in Hollywood who have shot too many classic horror movies, how many fans of the Star Flag Country will be interested in a horror movie made by a Chinese?

So this time, major media, professional film critics, and fans are not optimistic about the prospects of Peng Yichen's movie.

Of course, unlike before, no one really sings down Peng Yichen, after all, he is the first step to represent Chinese filmmakers and enter the North American and even international film market.

Everyone still wishes him success in the play.

Everyone just doesn't want to praise this movie too highly, for fear that Peng Yichen will collapse after this failure.

Even the garlic clove fan who has always supported Peng Yichen, Jiating, the temperamental beauty queen in Shanghai, also posted a more pessimistic comment on Douban:

"For a long time, the North American film market has been a mecca for filmmakers around the world who want to conquer and enter.

But at the same time, this market is also the most brutal film market in the world with the highest quality of fans.

In Star Flag Country, there are nearly 45,000 screens, with an average of at least 87 new movies from all over the world being released here every day.

Among them, there are many classic movies from various countries.

But almost all of the foreign films did not provoke any overly enthusiastic market reaction here.

Most of their films and filmmakers have disappeared silently in this cruel market.

Even the "Mr. Bean" movie, which swept the UK, has participated in the sand here, not to mention the non-English movies that require subtitles.

For North American audiences who have been trained in Hollywood classic movies for decades.

It's as if any movie from other countries is not attractive at all.

Peng Yichen, who is in full swing in the Chinese film market, although the filming of "Double Treasure Fighting Demons" this time is a Hua Na investment, a large number of Hollywood actors are used.

But this film is still a Chinese-language film, and the location of the story is still somewhere in China, so after this film is released in North America, it will also face the same problems that all the foreign films I mentioned above have encountered in the North American film market.

Gaining the approval of North American fans is as difficult as climbing to the sky.

Of course, we will not forget the previous films directed by Li An and Chen Guozhong, and the films of Li Xiaolong and Fang Long have all achieved relatively good box office results in the North American film market.

However, among the two directors, Li An mostly shoots Hollywood movies that happened in the Star Flag Country.

Chen Guozhong's only film "Qin Shi Huang" that was successful at the box office in Xingqi Country was a costume martial arts movie.

And Li Xiaolong and Fang Long, not to mention, are both martial arts superstars in China.

It can be seen that the only thing that the people of Xingqi can accept are Huaxia's action and martial arts films.

Therefore, if you want to count on "Double Treasure Fighting Demons" to win amazing box office results in North America, I am afraid that the possibility is very low. ”

In this review, a box office report card of Chinese films in North America is also listed, in addition to "Hidden Dragon Crouching Tiger" and "Qin Shi Huang", which exceeded 10 million US dollars.

Most of the other films grossed less than $200,000.

Among his Chinese art films, the best achievement is director Zhang Yuan's 2000 work "Bath", which received 1.3 million at the box office when it was released in New York.

And below this movie are several movies by the king of sunglasses, Jia Wei.

But none of his "East Evil and West Poison", "In the Mood for Love" and "2046" have exceeded $1 million at the North American box office......

This made fans who originally had a glimmer of hope for the success of Peng Yichen's movie in North America also surprised.

It turned out that the box office performance of Huaxia films in the North American film market was so bad.

It seems that Peng Yichen's trip to the North American film market this time is also more auspicious.

In the midst of the disapproval and expectation of Chinese fans, Peng Yichen has already taken a huge team prepared for him by the company.

With the final cut version of "Double Treasure Fighting Demons" and "Beautiful Life", which will run for the Oscars, he once again set foot on the land of Star Flag Country.

This time, he is no longer alone, and all the Chinese filmmakers are standing behind him.

They all support him and look forward to him opening up a new world for Chinese films in the North American film market.

……