Finally saw Don get dressed and come out, Tosca Musk was a little speechless and said, "Aren't you tired of dealing with so many women?"

"Tired?" said Donn, looking at her strangely, "why do you say that? Don't you think it's funny, like there are hundreds of men pursuing you." ”

Tosca Musk covered his head, a little crazy, "Then I will definitely go crazy!"

Don smiled, "You're a woman, I'm a man, we're different." ”

"You're really sexist. Tosca Musk pouted.

Don waved his hand, "Okay, let's get down to business, animation industry!"

"Hmm. ”

Tosca Musk hurried to the point and watched Don sit down behind his desk, she stood quietly to the side, listening to the teachings.

She had already seen it.

Don't look at Don En's usual nonsense, his private life is even more ridiculous. But when it comes to getting down to business, he always has a pair of wise eyes and amazing thinking.

It has to be admirable.

"Our buildings are all built and can't be empty. Now that Sriwood has sold, why don't you get another one? ”

"What?"

Tosca Musk was stunned, thinking he had misheard.

Get another one?

Computer animation studio?

Isn't this idle tossing?

Don nodded: "Well, one Pixar animation is not enough, and another animation studio will be established." ”

Tosca Musk laughed angrily.

One Pixar is not enough, what else is Sriwood selling?

For that little money?

With such a large size, does New Globe Group lack that money?

"Do you think animation studios say create when they say? If nothing else, good computer animators are rare. There are even fewer creative and passionate ones, and you think the success of Sriwood animation is so simple?" Toscar Musk was angry, and his eyes were moist.

She felt that Don was wasting her feelings.

"Okay, okay, what are you excited about?" Don hurriedly comforted.

Tosca Musk choked up and said, "Can I not be excited?

Don said: "Tosca, don't worry, listen to me." I sold Sriwood Animation Studios because I couldn't see its future and prospects, and I couldn't find a suitable strategic route to plan its development. However, this new studio that we are going to create will shine with great brilliance. ”

Tosca Musk stared at him, viciously.

"Do you know Lego?"

"Lego?"

Tosca Musk blinked.

It's a toy company, what are you talking about?

"There are three main ways to produce animated films nowadays – hand-drawn animation, computer animation and stop-motion animation. Needless to say, hand-drawn animation, led by Disney, has been eliminated from the market. Computer animation, featuring Pixar, DreamWorks and Blue Sky Studios......"

"And Srilywood!"

"Okay, well, and Si Liwu, this market has been basically carved up. Don't look at the fact that Sony and Warner are secretly engaged in computer animation now, but they are too late to enter the game, and it is difficult to have a chance to dominate the side. ”

Don's words are justified and well-founded.

In the previous life, at the beginning of the 21st century, it was Pixar, DreamWorks and Blue Sky Studios that dominated the computer animation market. Later, the rapid rise of Disney Animation Studios and Illumination Entertainment Animation Studios caused the fall of Blue Sky Studios and the malaise of DreamWorks Animation.

The market is so big, it must be the reason for one to trade-off.

At this time, competing for the computer animation market is not only risky, but also inefficient.

Why don't you just find a different way?

"So you've got your eye on niche stop-motion animation?"

Tosca Musk's eyes are no longer red, and he has regained the capable side of a strong woman, pulling down his hair, and groaning in a distracted manner.

"That's right! Volkswagen's products will have trends, and if they become obsolete, they will lose the market. Niche products tend to have a longer vitality in the market. Stop-motion animation, that's it!" Donn said with a smile.

Stop-motion animation, which has a lifespan of a hundred years, is the earliest form of animation to appear. It refers to the goal of coherence by photographing the subject frame by frame, and then projecting the photos in rapid succession.

Using niche stop-motion animation to open up a market dominated by computer animation is certainly not Donn's first creation.

In his previous life, in 2005, director Tim Burton made a stop-motion animated film "Zombie Bride" for Warners, which was an unexpected success.

In 2012, Tim Burton teamed up with Warner again with a stop-motion animated film Frankenstein, which was once again successful.

At that time, Warner was disheartened by the repeated encounters in computer animation production, but it did not expect to open up the animation market through stop-motion animation.

It was an unexpected surprise.

Then, Warner Bros. quickly transformed into the stop-motion animation market.

In cooperation with Lego, with Lego toys as the prototype, the animated films such as "The Lego Movie", "The Lego Batman Movie" and "The Lego Ninjago Movie" have finally occupied a place in the animation market.

Tosca Musk blinked and hesitated: "But don't you think that kind of 'stop-motion-moving' stop-motion animation technology is too time-consuming and labor-intensive? I heard that director Bolton is helping Warner make an animated film, which has been in project since 1995, and it has not yet been made." ”

Don knew that the cartoon she was talking about was "Zombie Bride". He smiled and said confidently, "So, we're going to find Lego to work with!"

"I don't understand. ”

Tosca Musk shook his head repeatedly.

Don said: "Think about it, what is the image of Lego? Isn't the best way to bring out the image of a LEGO toy is through stop-motion animation?"

"But how to solve the technical problem?"

"It's simple, computer simulation. ”

Tosca Musk was a little dumbfounded, shocked by Donn's bold idea, and his eyes widened: "What? computer simulation? simulated stop-motion animation?"

Don snapped his fingers, "That's right!"

"Is this okay?"

"Why not?"

Tang En paused for a moment and said slowly: "First of all, Lego has a very high brand value, because of business mistakes last year, just changed the CEO, and we are the best time to copy the bottom; second, use computer CG to imitate the effect style of stop-motion animation, which is easy to get started with, much easier than simple computer animation; third, it is a fried cold rice for popular movies." ”

Tosca Musk understood what Donn meant and nodded.

Back in 1998, Lego experienced a financial crisis and hired Paul Braggman, a Danish corporate transformation expert, as COO.

Lego immediately began to transform, tightening its low-end product line, vigorously promoting Lego theme parks, starting games, and opening Lego animation studios. Plans to replace LEGO bricks with digital games, build a 3D LEGO database, create animations, TV commercials, and more.

As a result, by 2003, Lego's negative cash flow was as high as $180 million. The company's product sales fell by 30%, and operating costs cost $250 million.

At this point, Lego fell into the darkest hour.

At the beginning of this year, Lego changed its CEO and reformulated its strategy, cutting operating costs on the one hand, and exiting the direct operation of many derivatives on the other.

That's right, that's the point!

Starting this year, LEGO will not be going straight into the animation industry!

Here's the chance!

Lego toys have a very rich brand authorization, almost all famous Hollywood movies, have IP authorization, such as the "Star Wars" series, such as the "Jurassic Park" series, such as the "Teenage Mutant Ninja Turtles" series, such as DC Comics, such as Marvel Comics......

That's right, if there is anyone in this world who can combine DC and Marvel, only Lego can do it.

In the past few years, Lego has launched a separate "Star Wars" fandom cartoon, but the Danish animators have a limited level and the cartoons are very scummy.

If you let Hollywood make it, it will definitely be different.

"Even so, in a short period of time...... It is definitely not possible to make a big movie. In order for the studio to operate normally, it will take at least two or three years of running-in, just like Sriwood. ”

"I know, in fact, I'm not in a hurry at all. ”

"Start with cartoons?"

"Yes. Don smiled, "Anyway, there are so many copyrights in Lego, and we also have a lot of high-quality copyrights, such as Marvel Comics." You can first test the waters from cartoons, hone your skills, accumulate experience, and wait for five or six years, and then it's not too late to make animated movies! Now the Lego company is in crisis, and after a few years, Lego toys will become popular again, so we can strike while the iron is hot. ”

Only then did Tosca Musk understand that it turned out that Don had been planning for a long time and had thought everything through.

In particular, the idea of using computer simulation for stop-motion animation...... Amazing!

This gives a look at stop-motion animation and makes the characters look like real Lego. It can greatly reduce the amount of work, and it will be much simpler to operate than real stop-motion animation.

"Of course, this Lego animation studio, and new uses, are advantages that studios like Sriwood and Pixar don't have. Don saw that her face was getting brighter and clearer, and threw another bait.

"What?"

Tosca Musk has now been completely impressed by Donn's thinking.

Tang En said: "Before the release of every movie, there will be a trailer, especially a blockbuster blockbuster movie, there must be many different kinds of trailers. Didn't our "Ant-Man" last year shoot a player version of the trailer with the stars of Real Madrid Football Club?"

Tosca Musk's eyes lit up, "You mean...... Shoot a trailer for the LEGO version?"

This is also the usual method of Warner in the previous life, which can be said to make the best use of things, and greatly excavate the potential of Lego.

Don smiled: "That's right! Lego animation, stop motion effect, it doesn't need to be as smooth as Pixar animation, low cost, high efficiency, easy to make." Relying on Lego toys, this honest and funny version of the animated version of the trailer is bound to be a clear stream in the movie trailer industry. ”

Tosca Musk took a deep breath and nodded heavily: "Okay, it's decided! Lego, I'll do it!" I want to talk about "Heads-up Hollywood" with more like-minded people, and pay attention to "excellent reading literature" on WeChat, talk about life, and find a confidant~