Cambridge, Boston, USA.

Wilson, vice president of Harvard Business School Press, poured a glass of champagne for Anderson and Hamilton who came in, "Congratulations on the publication of one of our most important business books of the year!"

"Cheers!"

"This afternoon, the book will be delivered to the offices of those big names in China, and tomorrow morning, the book will also be delivered to the offices of those executives who have subscribed to our business review, and the day after tomorrow, the book retailers in China who cooperate with us will also put this book in a conspicuous position."

Hamilton, who was the lowest level and was specifically responsible for the business, explained to his superiors and his superiors.

"Trust this book, and it will soon be on the bestseller list," Anderson said with a laugh.

"Selling a million copies a year is not a problem," Wilson, vice president, said in an atmospheric manner.

This is not bragging, it is based on their approval of the book and the experience of the publishing house for so many years of successful operation.

Harvard Business School Press is not the publishing house that Feng Yiping ran a bumpy one, the total number of books he publishes in a year does not exceed 50, each of which is intensively cultivated, coupled with their gilded signboard, and strong sales and distribution channels, it is unreasonable for books like Feng Yiping not to sell well.

"It's just that the time is still too tight, and the publicity work in the early stage is not in place, Robert, you are specifically approaching the author, why does he ask for it to be published by September at the latest?" Wilson asked Hamilton.

"I don't know much about that, but Feng is a very assertive person, and I'm sure he has his reasons," Hamilton said.

"Our advocacy work is not in place. But in the early stage, the author himself also did some propaganda work," Anderson said.

"You mean the Frontier magazine that we did for free two issues of Business Review?" Wilson remembered, "Hehe, too." Many departments in the school have received publications from them, even my office, which is really a job for us."

Wilson looked out the window at the dotted white sails on the Charles River not far away, "Gentlemen, let's look forward to the good news coming sooner and faster!"

…………

Wall Street, the headquarters of Goldman Sachs, has been dormant at Goldman Sachs for more than 30 years, and officially became the chairman and CEO of Goldman Sachs in May last year. Named the "King of Wall Street Power", the later U.S. Treasury Secretary, Paulson's office, and the secretary sent him a publication sent in by Harvard Business School Press, and on the blue cover, the words "BlueOcean Strategy" are very eye-catching.

"Strategy?" he said, "Have you seen that?" he asked the secretary, if he hadn't been a Harvard Business School graduate as well. Knowing the style of his alma mater's publishing house, he probably won't turn it over. In this society, how many people dare to say that their doctrine is strategy?

"I have seen it, and many colleagues have rushed to read it, and they all think it is good, the author's ideas can indeed be called strategy. ”

This is the secretary said more daringly, this guy in front of him is not easy to serve, he is known for tough layoffs, his famous quote, "In the company." Less than 20 percent of the people create 80 percent of the value, so you can lay off a lot of people without affecting the company's performance, "but it has always scared many employees in the company."

"Oh?" Paulson became interested, put down the work in his hand, picked it up and flipped through it, and looked at the author's introduction in front of him, "Tsinghua University School of Economics and Management is studying?" He was surprised at the same time, but also felt that the word was quite familiar, "Tsinghua School of Economics and Management?"

"You have accepted China's invitation to serve as the first chairman of the advisory board of the School of Economics and Management of Tsinghua University, and I have checked the memorandum, and the inaugural meeting of the committee will be held on October 6,"

Paulson was even more interested, having visited China many times, was optimistic about the country's economy, and was amazed at the country's apparent sudden burst of economic dynamism, but when did one of their university students be able to write a monograph that would be favored by the world's leading publishers?

He glanced at the table of contents roughly, and then, the preface, deeply attracted him.

…………

Redmond, Washington, a Harvard graduate and later an MBA at Stanford Graduate School of Business, took a book and went to his boss, the roommate who dropped out of Harvard University and became the richest man in the world five years ago.

"Bill," he said, waving the book and magazine in his hand, "have you read it?"

Entangled in anti-monopoly lawsuits and the bursting of the Internet bubble, this year's life is not going well, but he has been the richest man in the world for five consecutive years, and it seems that he will still be the richest man in the world this year, Bill, smiled and raised the same book in his hand, "I'm reading,"

"Don't you know, since the beginning of this year, we have been receiving publications from a magazine in Hong Kong, and some chapters of the book have been serialized in the previous issues," unlike Gates, who specializes in technology, Mr. Ballmer, Microsoft's first non-technical hire, spoke loudly, "Unfortunately, most of them have been thrown into the trash, if they could have seen it earlier, they could have invited this young man to this year's summit,"

People like them receive a lot of emails every day, with a variety of contents, and the vast majority of them do not have the opportunity to meet them, and are mercilessly filtered out directly in the mail receiving department, and each issue of the cutting-edge magazine is sent to each issue, and the closest to success is sent to his secretary, and when he sees that it is a publication published in Hong Kong, he has not opened it, and then it is thrown into the trash.

"Next year's will be fine," said Mr. the richest man, "but I think we should have a chance to talk to him before that."

Bill certainly wondered how much of an impact this book would have on companies with a strong desire to make a profit with new strategic means, in addition to the prevalent and generally competitive-based corporate strategy, which points out a new direction for companies to shift their focus from competitors to users, from focusing on and surpassing competitors to making a leap in value for users.

It is estimated that this year, in some international conferences, this author is indispensable.

The same article, different people, the effect is different, those publications sent by the frontier are rarely sent to the desks of these big names, but Harvard Business School Press is different.

On the same day, a large number of executives of well-known companies received the book strongly recommended to them by Harvard Business School, such as the dean of Harvard Business School, other predators on Wall Street, the CEO of Wal-Mart, the chairman of IBM, and the president of Wells Fargo, .......

Some departments of the U.S. federal government, as well as well-known think tanks across the country, also received the book, and they all quickly got their attention.

A day or two later, well-known companies in other parts of the world, including some Chinese corporations and banks, also received the book.

By this time, the book was already officially on the shelves of bookstores large and small in the United States.

Some people, looking at the Harvard signboard, but looking at the previous introduction, the author is a Chinese not to say, still a first-year college student, suddenly did not have the urge to continue reading, but more people, after reading the preface, were deeply attracted.

There are also many people who have seen the promotion of the book by Harvard Business School Press and have long been paying attention to the time of its release.

As a result, on the first day of its release, many bookstores quickly sold out of stock.

…………

"Go back and take it easy, be careful of causing trouble," Feng Yiping laughed quietly and said to Xiao Zhijie and Wang Changning, who were about to take Cai Lei's hitchhike back to the provincial capital.

After coming down from home, these two guys accompanied him and lived in Meijiawan for two days, and now it is not good to stay with him at Huang Jingping's house in the town, plus he has been worried about his girlfriend in the provincial capital - this is the main reason, and he decided to go first.

"You don't have to worry about us, but you have to be careful," Xiao Zhijie looked at the Huang sisters over there and said, "If you live in your father-in-law's house, you must control it, don't do anything out of the ordinary,"

Wang Changning also became more and more wilted, and said with a smile, "It's rare to live in a flat place, don't they all have cars, find an excuse, drive to a remote place at night, can't you just do what you want?"

Not a good one!

As soon as Cai Lei's car drove out, Feng Yiping received a call from Jin Ling, "Hamilton sent two hundred books by air, according to your requirements, and now they have been delivered to the company,"

"So fast?" Feng Yiping immediately smiled, "Thank you for helping me urge me last month,"

Entrusted by Feng Yiping, Jin Ling and the others went to the United States last month and asked about the progress of this matter by the way.

"Why are you so happy?" asked Huang Jingping.

"I know," Huang Qinping hurriedly said, "it must be making money again!"

"Yes, that's smart," Feng Yiping praised him very insincerely, "I'm going to be in the rhythm of fire!" and then said something that the two of them didn't understand very well.

"Comrade Huang Jingping, you must improve your English conversation as soon as possible, otherwise, hehe, I will go abroad to play alone then," Feng Yiping was already thinking about the good things that many institutions had sent him invitations, and he was very willing to be regarded as a young but promising scholar by everyone.

Moreover, isn't a similar event a good opportunity to promote cutting-edge magazines?

"What are you talking about, what is the matter?" Huang Jingping asked puzzled, looking at her sister next to her, "Didn't you say that you didn't go abroad until the third grade?"

Huang Jingping is very sensitive to this matter, according to what they discussed before, when they go abroad, it is when they are ready to have children.

…………

This summer, there are a lot of busy people, for example, from Feng Yiping, the principal of their school, to the leaders of their college, not only can not enjoy a leisurely vacation, but have to take out twelve points of enthusiasm to work.

Because of this, but the president of the Economic Management Institute personally promoted it, and he, no, to be specific, his secretary, these days, often calls from the sea to follow the progress. (To be continued......)