Chapter 310: Negotiations in the Director's Office
Director Ouyang's office on the high-rise building of Zhejiang Satellite TV Station.
Director Ouyang, as well as the deputy director of clothing-related business and several backbones were discussing some things with Chen Dahe and Wei Xiaowang around a small table.
"Mr. Chen, Mr. Wei, your plan is quite novel, and it looks very interesting and entertaining, which is in line with the current audience's appetite for variety shows. But it's hard to get this prime time slot you want. We now have a steady stream of programs in these prime times. ”
Deputy Director Zhou, who is in charge of this business, helped his glasses and said. Although he said this to Chen Dahe and Wei Xiaowang, why didn't he say it to Director Ouyang?
"Director Zhou, I know that our plan this time is a bit hasty, but we are not asking for the show to be launched immediately, and there must be a time for you to adjust. Set a time, we can record two episodes in advance, and you can test it first to see the overall ratings. ”
Wei Xiaowang replied with a smile.
"Mr. Wei, this kind of prime-time time program is not like ordinary programs that can be changed at will. We also need to be cautious, which has a great impact on the ratings of our station. ”
Deputy Director Zhou replied after Wei Xiaowang's words. If every company wants to do this program, then it won't be that the TV station will become a capital market. This is not too realistic, in the face of macro control, the market must be considered, and the overall situation must also be considered.
"What Zhou Tai said is indeed very reasonable, but as long as a program is within the allowable rules, it is a positive thing, in line with mainstream values, and it can meet the KPI of our ratings, it still needs to support the development of national enterprises. ”
After listening to the words of Mr. Wei and Zhou Tai, Director Ouyang also expressed his opinions.
"Director Ouyang is right, this is natural, and we also need support for national enterprises. But we also have to consider the actual situation in the station. ”
Director Zhou continued, obviously he was still a little dissatisfied with Director Ouyang's strong words. But the official level crushed people to death.
Chen Dahe, who was sitting next to him, was silent, it seemed that some things were still too simple to think about. But fortunately, Director Ouyang has always been on his side.
"So, let's go to the conference room and make a decision?"
Director Ouyang continued. Although Deputy Director Zhou is only the deputy director, he has always been in charge of the business here and has his own cake, and now he suddenly wants to come over and intervene, and it is not so easy. After all, there are still some people who can talk to them.
"Okay, let's get started, let's see if there are any details that are not suitable, and if they are not suitable, we can also fix them. ”
Wei Xiaowang glanced at Chen Dahe, and then said to the people who were seated.
In the small conference room, Wei Xiaowang talked eloquently, he spent a long time on this case, and almost all the details were in his mind. So when he explained to the PPT, he also spoke very excitingly.
The leaders in the conference room were also very curious when they listened to these detailed plans, and these things were really made by them. No one has ever come to talk about advertising with such a detailed plan.
Basically, they come up with the case and tell the brand owner where to place it or how to implant it. Brands are more concerned about the frequency and price of advertising.
But these two people are different, this is to plan a very interesting and innovative program for the TV station, and the advertising effect they want runs through it very well, without any sense of disobedience.
To be honest, there is nothing in this case that violates the rules and regulations. TV stations under the market economy also need some innovation.
Deputy Zhou is not incapable, but he is the boss in charge of this business. was inexplicably stepped over and directly to the number one, and he was a little very unhappy. It's one thing to cake, but so are rights and status.
If everybody gets it, how can he do his job?
"Zhou Tai, Mr. Chen and Mr. Wei are my friends, and it stands to reason that I don't dare to participate in this matter, so I just brought them over to thread the needle for you. Of course, I am also curious, and it is very new to listen to some thoughts of the two young entrepreneurs. Of course, the specific things are still up to you, and you can decide on it. I still have a few things to do, so I'll go first. The rest is up to you. ”
There is no contradiction between Director Ouyang himself and Deputy Director Zhou, although he is the number one, some things are also very clear, so he said so. But don't his words that he doesn't make decisions seem to be nonsense?
You said that you were your friend, and you affirmed the case, and now people dare to say that it is not good? A thousand-year-old fox, what is there to pretend to be pure.
"Director Ouyang, go slowly, I'll discuss it with Vice President Zhou here. We also know that Deputy Zhou has always attached great importance to the quality of TV programs, and we also need some suggestions from Deputy Zhou to improve our immature ideas. ”
After listening to Director Ouyang's words, Chen Dahe also understood the overall situation, and he also stood up and said. He understands a lot of things.
"Mr. Chen, Mr. Wei told the truth, there is nothing wrong with this plan itself, just as Director Ouyang said, it is very innovative, and it is also in line with the current trend of variety shows. But this is a bit expensive, I wonder if you have the budget?"
Deputy Zhou saw that Director Ouyang was not directly involved in the next link, and Chen Dahe spoke very politely, and said with a smile. However, this is a market economy, and the benefits that should be fought for are still indispensable.
Why did Director Ouyang walk away on his own and not participate in these negotiations, because he was familiar with Chen Dahe, and it was difficult for acquaintances to talk about these things. On the contrary, he, the deputy director in charge, can follow the actual policy. This not only ensures some of the interests that Taiwan should have, but also gives everyone their own face, and everyone is happy.
So a lot of times it's really important to be emotionally intelligent.
"We have the budget, but we still hope that Deputy Zhou will support more. So it depends on what support Zhou Deputy Station gives us, and our intention to cooperate must be very strong, but the company also has to consider the actual cost. ”
Chen Dahe also said with a smile, no one will expose their true thoughts on this occasion and reveal the bottom line in their hearts to the other party.
"That's it, we have also seen the specific plan, you are friends of Director Ouyang, we will discuss and calculate the specific price plan internally, and then make a detailed report to you. Let's take a closer look at this case and see if there is anything that needs to be revised. ”
Zhou Vice Tai also said with a smile that in cooperation and negotiation, sometimes it is necessary to give both sides some room for consideration, or to say that it is also necessary to use excuses. Besides, he really can't give an accurate quote right now. Everything has to be calculated.
"Okay, I don't know when Deputy Zhou will be able to give us an exact message? We have to inspect the market in Jiangcheng for two days, I wonder if we can have a definite answer after three days?"
Chen Dahe also used the reverse forcing method to hope that the other party would give an exact time, and he couldn't drag it on endlessly.