699 Napa Valley is in turmoil
Li Feng's chosen strategy is still very successful, for Will Harran, how to inherit the glory of the Harlan family is the most important thing, but Li Feng gave him a big pie, there is no doubt that the business that his father can't complete in his own hands is the biggest success for Will Harlan.
For an old fox like William Harlan, Li Feng still asked Michelle Roland and Robert Parker to deal with the two old foxes, and the old fox naturally still had to deal with the old fox, Li Feng believed in the names and abilities of Michelle Roland and Robert Parker.
Similarly, Li Feng also believes that William Harlan should think carefully about his proposal.
If Will Harlan is allowed to approve of joining Li Feng's camp and blowing the wind within the family, I think about it, William Harlan, the founder of the Harlan family, should understand the form, after all, Will Harlan is the successor of his own future Harlan Winery.
In the next 2 days, Li Feng successively came into contact with Howling Eagle Winery, Montrena, Stagecoach and other wineries, and as Li Feng frequently contacted the wineries in Napa Valley accompanied by Robert Parker and Michelle Rolland, two wine industry bigwigs, the news naturally inevitably spread out, and immediately caused a sensation in Napa Valley.
Among the several wineries contacted, in addition to Howling Eagle, the two major wineries of Montreina and Stagecoach have agreed to Li Feng's shareholding and acquisition proposals, and have begun detailed negotiations.
Harlan was still hesitating, and Howling Eagle refused directly at first, but with the public relations and power of Robert Parker and others, they also began to soften, and they were a little relieved.
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Whether it is Howling Eagle or Harlan Winery, although the two major wineries have become the iconic wineries of Napa Valley in later generations, the two wineries are actually considered upstarts.
Both Howling Eagle and Harlan were established by the owner of the winery in the 80s when they directly acquired land in Napa Valley, and in terms of time, they are still new wineries.
Howling Eagle's first wine was launched in '92, and Harlan's first wine was also launched in the early '90s, which is a bit of a coincidence.
On Harlan's side, as Will Harlan also began to blow in the ears of his father William Harlan, he thought that joining Li Feng's St. Mantra Sahua camp was a wise choice, which was very beneficial to the future development of his Harlan family.
Similarly, the current owner of the Howling Eagle, Ms. Jane Phillips, is also relieved, saying that Jane Phillips is different from William Harlan, who was a successful person and joined the Napa Valley wine industry as a real estate developer and had a certain amount of capital.
Jane Phillips, on the other hand, was an ordinary real estate agent who raised money to acquire about 23 hectares (57 acres) of land in Napa Valley Oak Village in the '80s, with only 80 vineyards in the original vineyard.
The grapes were originally sold directly to other wineries, and it was not until the 90s that they began to make their own wine on a small scale, but they did not expect to be an instant hit from the beginning of the first wine, that is, the Eagle began to become famous, Jane Phillips raised some funds and began to build a new vineyard belonging to the Eagle Eagle, but even now, the Eagle Eagle's vineyard is still small, and the annual wine production is only a few hundred cases.
In many years, there are only 5 or 600 boxes, and in fewer years, there are only 1 or 200 cases or even none at all, and the size of the vineyard is still very small.
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Wouldn't Howling Eagle want to open up all the 23 hectares of land in his hands into a top-notch vineyard, but also think, to put it bluntly, it is still a matter of funds, even if the ex-factory price of Whistling Eagle wine is very high, and the production is so scarce, the profit of the winery is still very limited.
In fact, these wineries like Howling Eagle are very suitable for the model of Romanée-Conti Winery, that is, to acquire and produce a large number of side wines, and customers want to buy Howling Eagle wines, they can, they need to buy them together with side wines, and obtain further profits by producing a large number of side wines.
Unfortunately, it takes a lot of money to build a new winery, buy vineyards, etc., and in other words, it's a matter of money.
The reason why Harlan Winery wants to build a new Bond Winery is not because Harlan Winery has made a name for itself now, and using the reputation of Harlan Winery to sell the wine produced by Bond Winery is definitely a very good marketing model, after all, Romanée Conti has made a good start for all winery owners.
Fortunately, William Harlan used to be a real estate developer, and his family had a certain amount of wealth, and was able to obtain the raw materials for winemaking by signing long-term orders with the vineyard owners directly, but that was all, and it was not enough to buy those vineyards directly, and in the final analysis, it was a matter of financial resources.
The development of the previous life, the Eagle was sold by the current owner after the new century, after all, the income from the direct sale of the Eagle is very considerable, for the grape people, it is definitely a huge amount of money, Jane Phillips can be said to have obtained a super return from the beginning of the investment in the Eagle Winery.
In later generations, many famous wineries in Napa Valley, including Bryant Winery, were eventually acquired by those international wine giants, and now Li Feng's early intervention may open up a new situation for Napa Valley wineries.
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It is with such a background of the market era, now Li Feng is full of a certain amount of confidence in his heart for Xiaoying, Harlan and other famous wineries, from the understanding of the various details of those famous wineries in Napa Valley, the mystery of these famous wineries has been revealed, and since the mystery has been revealed, these famous wineries are no longer mysterious.
When Li Feng's St. Mandosava entered Napa Valley with a huge amount of money in hand, these famous estates were destined to have some twists and turns.
As Li Feng once said, there is nothing in the United States that cannot be solved by US dollars, and if it is really not solved, in the final analysis, it is just that US dollars are not in place, let alone some wineries in Napa Valley.
Although Napa Valley has become a world-class wine producing area, the future super-rich and wealthy people in Asia, especially China and polar bears, have not yet purchased overseas properties, resulting in the land in Napa Valley today, although it is expensive, but it is still reasonable.
Li Feng believes that compared with the later generations of Huaxia and Polar Bear, which spent huge sums of money and only acquired some second-rate and third-rate wineries, he can still make a lot of money by acquiring these famous wineries now compared with the income of later generations.
What's more, Santa Mantuo Sahua itself also needs these famous wineries as a stepping stone to the wine luxury industry, after all, wineries such as Howling Eagle and Harlan are the best key to open the future luxury market just like the names of famous wineries such as Lafite in France.
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St. John's Lee's St. Mantuosawa's foray into the vineyards of Napa Valley has become the liveliest news in Napa Valley, after all, a figure like Li Feng is really like a firefly, and it is so dazzling everywhere.
"John, I heard you're interested in the great estates in Napa Valley?"
"Kenny, why are you so well-informed!"
"Haha... , who made you John famous. ”
“...”
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