Chapter 429: The box office continues to be hot, and peripheral products are planned
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In the theater where "The Suspect" was screened under Xinbao Cinema Line, the long queue made countless passers-by smack.
Many bosses of independent production companies looked at the crowd of "Suspect" with envy, and many people wondered whether to follow the trend and shoot such a love tragedy.
In later generations, many film scholars called the film trend caused by 1987's "Autumn Fairy Tale", "Suspect" and the soon-to-be-released "Rouge Buckle" as the Hong Kong Island love trend.
This did spark a lot of follow-up at the time.
"The Suspect", which was released on December 24, set a record for the attendance of new Christmas dramas for three consecutive days on Friday, Saturday and Sunday, and won the Christmas box office record with a super high box office score of 8.6 million, as well as the best opening result since the opening of Hong Kong Island art and romance films.
surpassed the best score of 6.1 million created by "Autumn Fairy Tale" released in the summer.
A series of achievements made this experimental film a complete hit.
For the first time, many people have seen the potential of female audiences at the box office, and for the first time, they have also seen Christmas as an important schedule.
According to the past, the Christmas file is just a small beginning of the Spring Festival file, and Wu Xiaozu has mentioned the potential of the Christmas file to many people's eyes this time.
Wu Xiaozu himself didn't expect "Suspect" to be so hot at the box office.
originally thought that this movie would pit Zhang Guolu and He Chaoqiong. ╮(╯▽╰)╭!
But this is better, Director Wu's gold-lettered signboard on the road to cheating money has also been completely polished!
He Chaoqiong couldn't help but call Wu Xiaozu to ask if he wanted to add another million to increase the publicity investment of "Suspect".
Wu Xiaozu did not take the liberty of agreeing.
The fan orientation and trend of this movie are higher than the appeal of the film itself, this theme is destined to the audience, and increasing publicity investment is only half the effort, and the gains outweigh the losses.
Although Wu Xiaozu did not participate in the investment in this play, Wu Xiaozu could get 40% of the net profit according to the agreement.
At this time, it seems that perhaps his income from this movie will not be less than that of the previous few invested movies, this kind of cooperation method of losing money is counted as others, and making money and taking the lion's share is really coveted.
Wu Xiaozu has a heart to think about whether he will mix in this way in the future - unfortunately, it is difficult to find the next brother Zhang Guolu, an investor and starring actor who gives up profits for the sake of the story......
Thinking that his brother Zhang Guoxuan would also make a small profit, Wu Xiaozu silently called his brother and asked him to invite him to dinner~
If an honest person like my brother doesn't bully himself, do you leave it to others? How embarrassing is that...... (*︾▽︾)!
……
1024 Locomotive Film Company, General Manager's Office.
The fragrance is lingering, and the fragrance of tea is overflowing.
Wu Xiaozu sat on the hardwood sofa, making water and making tea himself, and Jiang Zhiqiang next to him put his legs on his side, comfortably holding a cigarette.
Jiang Jiahua folded her legs, holding a stack of materials in her hand to look at it carefully, and next to Su Liyao was quietly discussing some details with her.
"Brother Zu, after our three-day investigation and data analysis, the group portrait of "Suspect" has preliminarily reached the results.
We surveyed 200 people who were interviewed. Among them, female audiences accounted for 117, accounting for 58.5%, which is much higher than our previous movies "Fear Room", "Two Heroes", and "Crazy Boy".
According to the previous analysis, the proportion of women on Hong Kong Island should be 33%-35%. Of the 200 viewers, 49 gave A+, 74 A, most of the rest gave B- to B+, and only 7 gave C and below.
According to our investigators, these people should not have a high level of education, belong to the price-sensitive consumer class, and are actually not the main audience group of our film. So, overall......"
"Wait a minute...... Price-sensitive consumers?"
Jiang Zhiqiang picked up the small teacup, pecked it, drank it all, and looked at a straight and polite man sitting on the top with puzzled eyes, "Ghost?"
The well-mannered young man was silent for a moment, and then said slowly, "It's the poor." However, I think the term poor is more label-oriented, dejorative, and hurts self-esteem and personality......"
“……”
Jiang Zhiqiang magnified his eyes and looked at the unsmiling young man in front of him, "Hurt self-esteem, hurt personality? I think this ghost price-sensitive consumer hurts self-esteem even more? According to what you say, I am also a price-sensitive consumer......
"Jiang Shao, you don't pay attention to the person on the right when you order, how can you be price-sensitive? Don't make fun of young people......!
Wu Xiaozu looked at the slightly embarrassing scene, smiled and handed over a cup of tea to the young man named "Yu Weiguo" in front of him, "Ah Guo, don't care." Jiang Shao was just joking. You continue to ......"
"Thank you, Brother Zu, it's not a matter, Jiang Sheng is also for my good. ”
Yu Weiguo, who was not smiling, took the tea with both hands, nodded solemnly and said, "So, I mind that our next stage of publicity can be placed in schools, distribution centers of foreign companies, and civil servants." The audience for this film is relatively young. ”
"Okay, you go down and make a proposal, and I'll give it to you. Wu Xiaozu nodded appreciatively and waved his hand at the other party.
Watching this serious guy leave, the straight-talking Jiang Zhiqiang looked at Wu Xiaozu curiously, "Is he a side? This kid is a bit funny...... It's too one-sided......"
"Jiang Shao, he is the younger brother of our brother who used to come out of Kwun Tong to water together, and he studied at the Hong Kong Polytechnic University. I only came to the company recently!" Su Liyao smiled and took the initiative to explain.
"Kwun Tong – oh, I see. ”
Jiang Zhiqiang naturally knew Wu Xiaozu's past, and he understood it in an instant, so he didn't ask again.
Wu Xiaozu also smiled and didn't care too much.
Yu Weiguo is indeed the younger brother of Ah Jin, the brother who came out to mix together. Ah Jin's real name is Yu Weimin, and he died for the original Wu Xiaozu! Wu Xiaozu is also willing to take care of one or two.
However, Wu Xiaozu has always advocated emergency relief rather than poverty relief.
Su Liyao also took care of those people in Kwun Tong according to Wu Xiaozu's instructions, the elderly saw a doctor, and the children went to school.
Yu Weiguo is also the first person to come to the company to do things, and I believe it will not be the last!
"Based on the results of the survey, adjust the direction of the campaign. Wu Xiaozu told Jiang Jiahua and Su Liyao.
Since "Two Heroes", 1024 Locomotive Film Company has set up a special audience feedback survey to understand the trends in the market. It's like the author should always pay attention to this chapter...... That's part of the job!
Hong Kong Island has this kind of audience survey, and Wu Xiaozu is not the first person!
TVB and ATV have long had this kind of audience survey.
Even Golden Harvest's theaters have special staff members for this kind of song to do questionnaires. But none of them did this in such detail, and stored all the data as data for reference.
It can only be a reference!
You can't say that you can make a movie by mastering a set of formulas, right?
Any artistic creation cannot be copied by a simple formula. Even Hollywood, which has the most mature industrial system, has an industrial model, not a creative model!
"Strive to let "Suspect" break out and continue, for which you can overdraft the word-of-mouth accumulation. Wu Xiaozu added.
"Good. ”
Jiang Jiahua quickly wrote it down and pushed his glasses, "Recently, the company's screenwriting team has created several movies of the same type...... Shall we?"
The film itself is full of experimentation and artistry, more than commercial. The box office surge at this time was caused by many factors. It doesn't mean that other movies can be successful. Film is not only an artistic act, but also a commercial ......"
Wu Xiaozu directly rejected Jiang Jiahua's suggestion, and asked lightly, "Is there such a film on the side?"
"Wang Jiawei. ”
"Threw away his book of the same type. ”
Wu Xiaozu's face changed, and he instantly felt that Wang Jiawei was smashing at him with a hoe, and this cliff wanted to be pitted......
In addition to continuing to pay attention to the follow-up growth of the box office of "Suspect", the company's focus has begun to tilt towards "Crazy Boy 3" and "Cuckold King". By the way, how is the surrounding area of "Suspect" progressing?" Wu Xiaozu looked at Jiang Zhiqiang, Jiang Jiahua and Su Liyao's strange eyes, and changed the topic lightly.
Nonsense!
He finally ran into his brother Zhang Guolu before he was embarrassed to pit, not to mention Wang Jiawei!
"I recently contacted the publisher and the suspect has been printed, and this is a sample issue. By the way, I contacted the cartoonist named Ma Rongcheng you said to draw the cover......"
Jiang Jiahua distributed a few sample periodicals to the three people present, "For the first time, I talked to the publishing house, about 20,000 copies will be printed, take a look at the market feedback, and if it is good, you can increase it at any time!"
"Well, you can get a book signing. I will also talk to my brother and Aunt Mei here, and ask them to help sign 200 copies, which is a surprise. Wu Xiaozu flipped through the book, and the production was quite exquisite.
The cover is not too fancy, and it is not very fancy. Obviously, Ma Rongcheng also understands that the cover design is different from the comics. The cover is a sideways silhouette of Ishigami walking to the left, and the bottom is a silhouette of Ah Jing and Xiaomei walking to the right.
I believe that this book will be liked by many literary and artistic youths.
"What about the original album?"
Wu Xiaozu asked.
Recently, with the popularity of "Suspect", several songs in the film have all become popular!
The princess's theme song "If You Want to Die, You Must Die in Your Hands", and Li Ming's "Street Lamp" have been exposed and hit the list earlier, which is very popular.
However, with the "Today Next Year" sung by his brother and "Sunset Song" sung by Aunt Mei, plus the magnetic version of "Hard to Say a Word" sung by Wu Xiaozu himself.
The three songs instantly became popular on the streets.
With this kind of popularity, Wu Xiaozu naturally will not give up making money!
Or that the development of these peripheral products is where the real money comes in. Well, the copyright belongs to Director Wu!
"The recording and copying of the record have all been completed! Chen Shufen said that it could be put on the market by Wednesday at the latest!" Jiang Jiahua vowed to do.
"Huh?"
Wu Xiaozu smiled, "She's very fast this time! But this matter can't all be done by her! I just found her a partner!"
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