Once the idea was found, Hong Yanwu immediately began to implement it.

He knew in his heart that although this business was not illegal, it was a gray business that did not comply with the relevant regulations on tobacco and alcohol business.

If you want to be down-to-earth and long-term, you have to have a legal store to cover up.

So the first thing he did was to ask Song Guofu to help, and approved a license for a tobacco and alcohol store for "Naughty Child" and "Shunzi".

To talk about this, these two boys are quite blessed.

Although the state has already intended to implement the tobacco monopoly system, the State Tobacco Corporation was established on January 1, 1982.

However, the promulgation of the implementing rules was delayed until 23 September 1983.

The Tobacco Monopoly Bureau, which plays a role in market supervision, was established even later, and did not officially perform its functions until January 6, 1984.

To put it bluntly, this is to catch up with a window period of excessive handover.

It is equivalent to the current wholesale business of tobacco and liquor, and for the time being, the sugar tobacco and liquor company is still in charge.

Song Guofu only needed to say hello to the sugar tobacco and liquor branch in the district, and the license was approved.

Otherwise, if you wait until a year later, it will be a lot of trouble.

Even between the introduction of the monopoly system and the establishment of the Tobacco Bureau, whether or not it is possible to obtain a business license in this area is also a matter of opinion.

Of course, it can also be seen from this that the chaos in the tobacco market is indeed to the extent that the state cannot bear it.

In fact, under the specific historical conditions at that time, due to the lack of leadership and management of a unified and specialized agency in the cigarette market in Beijing, the market presented a chaotic situation of multiple wholesals.

This is because in addition to the wholesale units related to the cigarette business, driven by profits, many units, including units from other provinces in Beijing, have all rushed to compete for the right to wholesale cigarettes.

As a result, there were more than 470 second- and third-level wholesale units in the cigarette market in Beijing at that time.

That's why tobacco monopolies came into being.

Needless to say, now that you have a legal license, you have to find a place to do business.

It is said that renting an apartment is not convenient these days.

Because the economy is in the ascendant, the rent is not high, and there is a shortage of space, so no one really wants to find this trouble.

If you want to put ordinary people aside, it would be nice to be able to make do with it.

As for the location and condition of the house, it has to be completely random, don't worry about how good it is.

But Hong Yanwu is different, he has friends, and this matter is also stained with Song Guofu's light.

The "big preserved fruit" didn't let him worry about it at all, so he rented a house with quite good conditions at the east and west ends of Xicheng District completely according to his requirements.

It is the house of two street collectives, which are not downtown, but they are next to the main street, and they are not far from the bus station and the subway.

It is convenient to focus on these two stores and expand the scope of business to the surrounding areas in the future.

In addition to the good location, the area of the house is not small. One is more than 40 square meters, and the other is more than 50 square meters.

The advantage of sufficient space is that, in addition to the outermost place where the use is not large, a few counters are placed to engage in retail business that fills the façade, and the back places can be set up with partitions according to Hong Yanwu's idea.

In this way, it will be easy to have a private business communication with the customer who comes to the door, and it will also reduce the worry of the other party.

To put it bluntly, there is no such suitable room.

With a license and a place to do business, it's supposed to be able to open, right?

No, that's for someone else.

In fact, for Hong Yanwu and them, they don't expect tobacco and alcohol retail to make money at all.

That's just a trick, and the "treasure" is all on the repurchase of tobacco and alcohol.

So the last key thing is missing – the telephone.

Song Guofu can't do anything about this thing, and people can't use him, so they won't pee on him.

But he can help ask for directions and matchmaking.

So at the beginning of February, Hong Yanwu almost focused his energy on this matter.

After half a month of entertaining and gifting, I finally ran down the quota for the two calls.

The initial installation fee is 1,000 yuan, which is calculated according to the district street enterprise. The local call fee is a monthly plan, fixed at 20 per month. The monthly rental fee for a telephone is six dollars and a half.

If this price is put aside, ordinary people are afraid that it will be distressing enough.

But Hong Yanwu doesn't care, he knows the importance of information communication channels in business operations.

To be honest, it's really hard to rely on people to convey news these days.

Don't say a thousand, even 10,000 have to be loaded.

If the policy allows, he would like to press all his business bases on a telephone.

This is not an exaggeration. Like this time, he heard that now he can also apply for a phone number for his personal residence, and the initial installation fee is only 400.

He immediately decided that as soon as this matter was over, he would immediately go to the Xuanwu District Post and Telecommunications Bureau to apply, and first install a phone at home and at the other end of the old house.

It should be said that at this point, all the hardware is ready, and the last thing that is missing is how to attract customers to the door.

In other words, how to let customers know that Hong Yanwu is engaged in this business, and take the initiative to contact them. It's the same if you really let them come to the door and buy it.

So what to do? Of course, you have to advertise.

Of course, you can't just post advertisements in these years.

It is a prerequisite that the advertising content provided must be reviewed by the advertising department of any medium.

In addition, this business is only for units, not individuals.

Therefore, Hong Yanwu can only choose the shady method - distributing small advertisements.

He already had some experience in this area, and he also found the small printing factory that printed leaflets for the clothing night market last time.

But what is breakthrough is that he decided to adopt the method of fixed-point delivery this time, and let the people under him go to the dormitory compounds of various organs and ministries to "sweep the building" in a targeted manner.

So what he wanted to print was no longer the straw paper advertisements that were distributed on the street like last time, but small cards that were easy to fit into the cracks of people's doors.

Of course, because it is two cigarette hotels, the card also needs to be printed twice.

But the front and back of this card are the same, and the content on it is also very simple.

In addition to the advertising slogan "sincerely want to buy high-end tobacco and alcohol, welcome to call or come to consult", it is the name of the two tobacco hotels, the name of the contact person, the address and the telephone number.

In this way, because of Hong Yanwu, the business card appeared in the capital ahead of the original history.

It's just that it's not a high-end status symbol, but it's applied to low-end side businesses.

If it really works, this kind of small card advertisement has only been running for three days, and some business has come to the door through the phone.

Since then, the number of calls has increased every day, and within a week, the calls have been overwhelming as the ads continue to run.

For this reason, "Naughty" and "Junzi" have found someone to replace them to answer the phone, otherwise no one's voice can stand it.

The specific harvest is that in just one week, the two tobacco hotels got nearly 130 high-end cigarettes and nearly 100 bottles of fine wine.

Not to mention anything else, only Chong can receive three bottles of "Lao Feitian" Moutai produced before 1966, and two bottles of "Yellow Sauce" special Moutai from 1972.

Hong Yanwu knew that he had done the right thing again this time.

This is enough to prove the accuracy of the advertising, to prove that the telephone is the most convenient way to communicate with the officials' families, and that the market demand for this service is very strong, and his idea is completely feasible.

Therefore, he was in ecstasy, and he happily raised the purchase price a lot.

Depending on the variety of cigarettes, the price is set at 130 to 150 percent of the original price.

And the famous wine is set at 140 to 160 percent.

If it is a long-aged Moutai and Wuliangye, it can even be as high as 200%.

In this way, the lower the price the big guys use, the more they earn, and the money below Hong Yanwu's purchase standard is all their own.

This is certainly a powerful inspiration for everyone.

Now there are about seven or eight people in each store, and if you count according to the results that have been achieved, the average income of each of them is about 100 yuan in just one week.

Not to mention that everyone can see that the business has just started now, and seeing that the money is booming, the good show is still to come.

In short, at a time when many people of the same era were still looking for opportunities to get rich through hard work, and were trying to save their first pot of gold by engaging in processing, production, and retail.

Just when Liu Yonghao of Hope Group was selling chicken chicks at the farmers' market, and Wang Shi, president of Vanke, was carrying feed in the freight yard of the railway station.

Hong Yanwu and his people have skipped the initial stage of this arduous entrepreneurship and began to rely on "information" to make money comfortably.

They even thought that one day, they might be able to develop further potential from these customers.

For this reason, Hong Yanwu not only encouraged the big guys to have as much contact with the families of those officials as possible, and became "close friends" with them, so that they could become hardcore repeat customers.

He also asked the big guys to record the information of every business done in a timely and accurate manner, and even the information obtained in the follow-up. In order to facilitate his further organization and preservation.

For example, for each business, the seller's name, position, employer, address, contact information, family members, when they sold something, and where they traded......

The more detailed, the better.

The second group has been opened, group number: 608640021

(End of chapter)