Gu Biao's design gave Arai and the West Corner a heavy blow.

It also taught a hard lesson to this industry, which is still generally developed by technicians alone: core technology is not the only bargaining chip worth relying on, and sometimes, user experience design in the process of productization can promote the "transformation of academic achievements into real business models".

Otherwise, it's like being in a treasure mountain and coming back empty, or having a team that passes the ball perfectly, but doesn't pay attention to the last kick, and falls into technical self-indulgence.

Of course, that's not to say that technology is wrong with its own hiatism.

If you are engaged in the research of high-tech killing weapons, then of course, how to kill people, how to achieve efficiency, who cares if you experience the smoothness of man and machine. The Soviet fighter jets had a bunch of clumsy dashboards, and they could still kill people as quickly and easily as possible.

However, it is necessary to make up for the transfer of electronic technology, which was once used as a military industry and high-end electronics, to ordinary consumers.

After Minister Arai paid the tuition, in mid-November, Konami, Namco, and Nintendo also came to pay the tuition.

According to the old rules of Hanle Electronics, each field is equipped with at least 20 sets of equipment before it is approved.

Therefore, these three competitors also pinched their noses and borrowed an empty shell of an electrical appliance store, purchased 20 units in full at one time, and then most of them were taken to the actual operation to return to the cost, leaving a few units to disassemble and reverse.

I have to say that the threshold set by Han Ting for 20 units really blocked many small factories that were not so determined.

Let those who don't have the courage to pay more than 10 million yen at once prefer to wait a little longer, thinking that within two months there will definitely be other channels of machines coming out, such as repair machines, and then consider copycats.

This also virtually controls the scale of the first wave of competition, so that the price war will not be too tragic as soon as it starts.

At the same time, after contacting Arai and others, Han Ting gradually came back to her senses and began to figure out a rule:

Buyers who insist on paying in full to prevent manufacturers from continuing to monitor the operation of each machine are likely to be competitors.

Because of the importance of the matter, Han Ting discussed countermeasures with Gu Biao for international calls. Both of them felt that this kind of thing could not be stopped, so they just further reduced the intensity of the "full discount" to 85% off.

The reason why the original price was not directly raised back was because Gu Biao decided that once Taidong's goods entered the market, Hanle Electronics would directly hit the shipping price to 85% off, which would be equivalent to the full price and financial lease at that time.

In addition, Han Ting also thought of a new trick, that is, for customers who insist on paying in full and are unwilling to accept the tracking of equipment operation status, promise to open stores outside Tokyo, which can be regarded as "preventing dealers from colluding and ensuring the planning interests of the region".

The puppets of Namco and other companies could only accept this clause, so the four cities of Yokohama, Osaka, Kobe, and Fukuoka also appeared in the first game halls to operate "Thunderbolt Fighter" and "Plants vs. Zombies".

It can be regarded as the products of Hanle Electronics out of Tokyo, expanding to the top 5 electronic industry cities, and invisibly doing a wave of publicity for Gu Biao for free.

After a total of more than 200 arcade machines were sold, a new contradiction began to emerge: Han Ting did not have enough inventory in her hands.

At the beginning of this business, Gu Biao's start-up capital was not very abundant, so it was impossible to directly prepare thousands of materials.

Coupled with the limitation of production time, when Han Ting arrived in Yueben, she only took over less than 100 units of inventory at the beginning, and then sold domestic production at the same time, and by mid-November, the inventory was finally cleared.

With the national conditions at the end of 79 years, it was absolutely impossible for Gu Biao to set up such a large-scale factory in the mainland.

He is well versed in the policy and knows that compared with "reselling", "the opening of factories by domestic citizens in the hinterland" is much more serious, and involves "direct exploitation of workers' surplus labor". So he had to outsource his production to the Westlake Electronics Factory.

That's it, I have already taken into account the city's electronics factory, and I have more or less some relationship to ask for - my father Gu Yong has now become the deputy director of the Qiantang Oxygen Concentrator Factory in advance. For enterprises at the deputy department level, the deputy factory director is at the county department level.

Although there is no leadership relationship with the city's electronics factory, they are all in the city's heavy industry state-owned enterprise circle, and they don't see each other when they look down, and the other party will also sell personal favors to help cover the lid.

Even if the West Lake Electronics Factory produces televisions according to the original plan, the annual output will not exceed 30,000 units.

In the case that the TV production line is not suspended, he does his best to coordinate production capacity and raw materials, and works part-time on game arcades, which is the production capacity of 500 units a month.

Don't think that this data is very small, at that time, the domestic heavy industry state-owned enterprises, the production capacity is generally this status quo, and it is also a characteristic of the times.

In the documentary "Historical Turning", it was mentioned that a large factory like BAIC only produced 5,000 cars in 79 years, while Chrysler, which was talking about a joint venture with it at that time, had an annual output of 2 million vehicles.

(As an aside, the U.S. auto industry began to decline in 1978 and then sought industrial relocation through joint ventures with China, and the ghost towns that followed were the bane of the town.)

When China and the United States established diplomatic relations in 79, the first ambassador sent by the United States to China was named Leonard Woodcock. Before he became ambassador, he was a member of the National Auto Workers Union. President Carter may have felt that sending a labor leader as an ambassador would be more acceptable to the attention of the country.

It was in this case that the public union was seated, in order to cope with the increasing degree of automation in the automobile industry and the increase in unemployment of workers. Negotiated a clause that was unprecedented in history and drove the capitalists to a dead end:

"No matter how much automation increases in the automotive industry in Detroit at the end of the year, the proportion of workers' compensation and benefits to total sales must not be lower than the current value in 1977" (the statistics for that year were 28%, that is, 100 yuan of cars were sold, and 28 yuan was spent on workers' wages)

Since that year, the three major U.S. automakers have been automated, while total wages have been forced to fall and costs are extremely high. At the height of the '80s, there was a bizarre case of "some Detroit auto workers earning $700,000 a year", and then the market was occupied by Japanese cars for more than a decade. This is where the demise of American industry began. ）

……

"Xiao Gu! I'm out of stock here!When will you be able to send the next batch?"

Troubled by the shortage of goods, Han Ting could only make international calls to urge.

It's rare for her to feel that her new job is very meaningful, and she already likes the feeling of struggle, but she is dragged back by her teammates who provide ammunition from behind, and everyone will be unhappy.

"Teacher Han, don't worry, I just inquired. The next batch of 200 units and 5 containers has been loaded in Taic Port, and it will arrive in Yokohama in 5 days. If the customer is in a hurry, you can sign the contract first, only receive the deposit, and make another delivery date. ”

Container freight is also just emerging in the 60~70s, and now it is quite a new thing. In the 70s, the newly rising billionaires in Xiangjiang, such as Bao's, were almost all shipping tycoons, because they caught up with the craze of container ships.

However, there was no port infrastructure in China that could efficiently turn over large container ships, and the Tai C port in Gusu was the first after the opening, even earlier than Shekou in Shenzhen. The purpose of the original establishment of the port was to import the equipment needed by Baosteel, which had just been approved by the project.

Now Baosteel has been planning for a year and the equipment has been bought, but because of the adjustment of the national industrial policy, it is about to fall into the dilemma of "delayed construction". The relatively idle capacity of TaiC Port has cheapened the export transportation of other cities around the Hujiang River.

Gu Biao patiently explained to Han Ting that the others were still in the capital, had just finished the mid-term exam, and opened the joints between the Naval Equipment Planning Institute and the Ministry of Ordnance Industry.

As for the supply news, he only found out about it after he called Ma Feng. Thanks to the fact that Ma Feng is now in the junior internship stage, he has free time, and he can help Gu Biao coordinate a lot of sudden bad things, otherwise he would really be too busy.

Han Ting had no choice but to accept the status quo: "That is to delay the delivery by one week...... Well, forget it this time, but what about the next batch?"

Gu Biao: "As usual, it will be half a month." ”

Han Ting was depressed for a while: "Only so much production capacity in half a month? Do you know that at your rate, when these 400 units are sold out, Taidong Electric's goods will appear on the market, and then we will not have such a 'dignified profiteering' to make now! I now have to give customers at least 5% more discounts for each batch." ”

The word "dignified profiteering" was taught to Han Ting by Gu Biao. He often said this on the phone, and the other party got used to it.

GU'S BENCHMARK FOR THIS WORD IS THE PROFIT MARGIN OF APPLE'S IPHONE SALES IN LATER GENERATIONS. If the proportion is higher than this, it deserves to be called "dignified profiteering", otherwise it is to grab food with peers in the mud pit.

Seeing that Gu Biao on the other end of the phone did not respond, Han Ting could only instigate: "Otherwise, you can invest some money and build a small factory in Yueben! The sales are so good, it has exceeded our expectations, and it is a pity not to make much money." ”

This sentence immediately caused a backlash from Gu Biao: "Absolutely not! I know how big the scale and capacity of this industry is." We don't have a credible brand, we rely on product creativity to take the lead, and we can't withstand the continuous competition of local manufacturers.

Even if the first 600 machines are sold out, it will only be a net profit of 200 million yen. If you want to build a complete factory in this capital, these profits have to be smashed back. And even if I decide to build it, it will be shipped in at least two or three months, and it will not quench my thirst at all. ”

These figures are all calculated by Gu Biao according to the market feedback curve.

In fact, another time and space Taidong Electric relied on the window period of half a year, and won more than one billion yen in the sales of the "Space Invaders" game console, with a net profit of less than one billion, and also gave the inventor Tomohiro Nishikaku a personal bonus of 30 million yen.

It is said that the market capacity of the arcade industry's profiteering stage is so large, and the rest is hard money.

Gu Biao knew very well about advance and retreat, and he would rather not squeeze the last copper plate dry than be trapped. He also believes that his own national feelings, when there are domestic goods to choose from, most of them are unwilling to support Xiangjiang goods or even mainland goods.

The brand accumulated by Hanle Electronics is only for practitioners to envy, and it has not yet reached the level of making consumers buy it.

After Gu Biao smoothed out his thoughts, he reassured: "Teacher Han, this matter is settled. After 600 units were sold, we waited for Taidong's competitors to go on the market. I have one last hand left in the product design, which can make Taidong waste two months.

After this backhand is detonated, we will take out all the inventory we have accumulated during this period of time and make the last money. In addition, you can rest assured, I have the opportunity to come to this book recently, and I will personally explain the follow-up product plan to you. ”

"Then hurry up, as soon as the scale of my place comes up, I can't hold it at all, I'm too busy. All that can be used at hand is said to be himself, and he doesn't dare to trust it completely. Shirai's store was harassed by the club a few days ago, and I had to close the flagship experience store in the future, so I really didn't have the energy. ”

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