Once upon a time, Donn and Michael Eisner were inseparable, but now, the two are on the same page when it comes to developing classic Disney cartoons.

It's just that the situation of the two at this time is very similar.

Donn is jockeying for Natalie's Oscar nomination, and Michael Eisner is struggling to consolidate his power.

Recently, Disney and Pixar have started business negotiations.

The contract between the two parties is about to expire, and Disney intends to extend the cooperation contract, but Pixar refuses.

This made Michael Eisner very angry, and he thought that his offer was sincere enough, but Jobs was like a vampire, greedy and bottomless.

The failure of the renewal has made the Disney board of directors once again question Michael Eisner's abilities.

Michael Eisner couldn't bear it, but couldn't do anything about it, so he found an opportunity to invite Roy Disney to lunch.

He felt that there were some things that had to be said clearly!

Disney must be led by him, no one else, no one!

Of course, he also wanted to use this conversation to drive a wedge between Roy Disney and Stanley Gold, the current director and chairman of the board of directors and management committee of Disney.

Back then, it was Roy Disney and Stanley Gold who invited Michael Eisner to Disney, and now, they want to join forces to kill him!

The two meet at a private dining room away from Disney's in-house restaurant.

"Roy, I really don't understand, I don't understand!" Michael Eisner was the first to attack, staring at each other with straight eyes, "Your life is very superior, I have helped you make a lot of money, and I have been defending you, why are you doing this?"

Back then, Roy Disney mortgaged his house to the bank, but now, he can enjoy the life of a rich man.

All of this was brought to him by Michael Eisner.

Roy Disney's expression was flat, "I agree with Stanley. ”

Michael Eisner said angrily: "Are you still lying to me? You and Stanley are sworn friends, as long as you don't agree, he will never object!"

Roy Disney shook his head, "On this matter, we are on the same page. Michael, you see, we're not targeting you, we're trying to protect Disney's interests. ”

Michael Eisner gritted his teeth angrily, "Why the hell is that, what are you against?"

"You shouldn't have bought ABC Group!"

"What?"

Roy Disney's words made Michael Eisner startled and looked at each other incredulously.

"I told you back then, now it's the world of cable TV, the traditional broadcast network, and the BC Group has seriously dragged down Disney's stock price, and you should be responsible for this failed deal. ”

Michael Eisner laughed angrily, his teeth clenched, "Roy, haven't you seen the situation clearly? This is the era of media channel integration! If we don't buy ABC, we'll be finished! Eaten! There won't be any Disney!"

Roy Disney said disapprehantly: "Pixar wasn't eaten." Pixar is small, but highly creative, and the stock price is so high that it is almost impossible to acquire. ”

"Don't you know that Don has acquired a 15% stake in Pixar?" Michael Eisner burst into a rage, feeling insulted, and took a deep breath, "Anyway, Pixar is from Disney, you know." ”

The corners of Roy Disney's mouth twitched, "But Jobs rejected your contract extension." ”

This is indeed Michael Eisner's weakness, to hold back his anger, "Okay, you say, what else is not satisfied?"

"Andrew Mooney. ”

Roy Disney's answer made Michael Eisner both angry and disappointed.

He didn't expect Roy Disney's vision to fall behind to such an extent.

It's not for nothing that Donn whines a lot of old guys in Hollywood.

They have really been eliminated by the times.

Andrew Mooney is a senior talent recruited by Michael Eisner from Nike, in charge of the consumer goods department, and his performance in the past year has been outstanding!

He integrated the "princess" image of classic Disney cartoons from the past and registered the "Disney Princess" trademark, opening up the market for the brand.

The dolls of the "Disney Princess" series were licensed to Mattel last year, and there was a big dispute with Done Pictures about this matter.

But this business has brought Disney $500 million in revenue in the past year!

Such a talent actually made Roy Disney feel dissatisfied?

As for the reason, Michael Eisner is very clear, because Andrew Mooney moved those classic cartoons!

In Roy Disney's heart, the "princesses" in those movies are the best memories in his memory, the fantasy of the fairy tale world, but they have become toys in the hands of children, who want to want and throw away if they don't want it, which makes him feel like a humiliation to the Disney brand.

The same thing happened more than a decade ago.

At that time, Michael Eisner had just taken over Disney, and he was in ruins and short of funds.

He was surprised to find that Disney's classic cartoons were only shown in movie theaters, never broadcast on TV, never released videotapes, and the surrounding copyright was not developed at all!

This is a hidden treasure!

He wants to take out all the classic Disney cartoons and distribute them on videotapes to get more cash flow.

Next, it was blocked by Roy Disney.

Because Roy Disney believes that Disney's cartoons, those classic images, are sacred, fairytale, mysterious, infinitely beautiful, and can only exist on the big screen of the cinema.

At that time, Disney's strategy was to schedule a schedule every year to push those classic cartoons to theaters for re-screening.

But Michael Eisner thinks that's!

Business is business, and when it comes to feelings, it's no wonder that Disney is not bankrupt!

After a heated discussion by the board of directors, Roy Disney finally compromised and agreed to release the tape gradually, but Disney's pearl "Snow White" will never be allowed to be released!

Later, the sales of videotapes were booming, and the sales of almost every videotape of classic animation brought Disney more than $100 million in profits.

This is the key to Disney's revival!

In the early 90s, the "Snow White" videotape, strongly promoted by Jeffrey Katzenberg, finally came out, and in the first week of its release, it sold 10 million units and generated more than $400 million in revenue!

This cartoon of the 30s, after half a century, the American people finally have the opportunity to popularize the viewing of it.

Michael Eisner frowned and sighed: "Roy, don't you understand? Cartoons are commodities, and commodities should follow the laws of the market! There is a problem with our live-action films, and cooperating with Don to explore these classic cartoons in depth and pursue more extreme profits is the real corporate behavior." ”

Roy Disney shook his head stubbornly and said firmly: "I, no, agree, will!"

Michael Eisner was so angry that he wanted to give him two punches, this old man, stubborn as a stone! He said in a deep voice: "For the sake of the interests of shareholders, I will definitely promote the cooperation with Donn Films, it is useless for you to stop it, I will forcibly pass the board of directors! The influence of the Bass family on the board of directors is still very large!"

Roy Disney gave him a deep look, "I remember when you took office, you promised me that if you lost my support, you would resign." ”

Michael Eisner categorically vetoed: "I didn't say that!"

Roy Disney was speechless.

That's when Michael Eisner gets a phone call from Donn.

He glanced at Roy Disney, and then answered very rudely and rudely, "Donn, hehe, I'm solving the trouble of cartoon copyright, and I'm very sincere about cooperation...... What? You want a lecture?"

Michael Eisner suddenly stood up, his face flushed with excitement, "Good thing, this is a great thing! Donn, if you do this, the whole of Hollywood will thank you!"

As he spoke, he put gold on his face, "Back then, I put forward the 'high-concept' film theory, which became a sensation and led the trend in Hollywood. But I also know that each era has the characteristics of each era, and people are self-aware, and if they are outdated, they will be eliminated. I support your new ideas!"

In the second half of the sentence, it is clear that Sang scolded Huai, aiming at Roy Disney.

"What? You're in favor of the 'high concept' theory, right? January 25th, right? No problem, I'll go! Oh yes, I've said hello to the academy and asked them to take care of Natalie. You're welcome, they're all friends. ”

After two minutes of talking, the anger caused by Michael Eisner's argument with Roy Disney just now disappeared.

Don is going to give a public speech in the USC auditorium?

Or did he teach him a unique philosophy of commercial filmmaking?

What a grand event!

When the time comes, not to mention the students of the USC Film School, even the producers and directors of Hollywood will flock to it!

Humility makes people progress, and when it's time to learn, you have to learn!

"I really didn't expect this kid to be so atmospheric!"

Michael Eisner's impression of Donn has changed dramatically.

At that time, Barry Diller came up with the concept of "high concept", which was taught internally and never publicly explained to outsiders.

Later, the popularization of "high concept" was the result of many film theorists who reversed it through the analysis of film and management methods launched by Barry Dieller and Michael Eisner.

This is what the Hollywood public is known for.

In comparison, Don's behavior is indeed even higher!

It seems that he really gave up for Natalie's Oscar nomination. The corners of Michael Eisner's mouth curled up, which was kind of funny.

Roy Disney's eyes widened and asked curiously, "Does Don want to popularize his film concept?"

"That's right. Michael Eisner nodded, "This kid ...... It has indeed contributed a lot to Hollywood. ”

Roy Disney smiled faintly, "In this case, there is no need for Disney to cooperate with Don Pictures, and we can also invest in live-action movies by moving his film theory over." ”

Michael Eisner was so angry that he almost vomited blood!

You old thing, get out of here!

What's this bad idea?

Don still has the rights to The Chronicles of Narnia!

Besides, if you don't cooperate with Don and don't experience it yourself, how do you know how true the theory he is telling is?

Pedantic!Stupid!()

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