Another day, Chen Dahe and Wei Xiaowang were ready to go to Jiangcheng with a detailed plan.

Before this, Chen Dahe had already spoken with Mr. Niu on the phone, and Mr. Niu had already spoken with the relevant leaders of the TV station on the phone.

Chen Dahe's full-time driver drove the car with two young high-level executives from Xicheng and drove directly to Jiangcheng.

Chen Dahe and Wei Xiaowang will meet with Mr. Niu first to discuss related cooperation matters. He had already told Wei Xiaowang about Mr. Niu's idea in the car, and both of them hoped that Tianya could independently undertake such a matter of cooperation with the TV station.

They don't want Taoke Mall to participate in this cooperation, because once Taoke Mall is involved, then this plan will change somewhat. Even the name of a variety show like "Tianya Road, the Goddess is Coming", which was said at the beginning, will change.

This was not what Tianya wanted, and it was a bit different from what they had originally imagined.

"Mr. Chen and Mr. Wei are really heroes. I think the plan you talked about at the beginning is very good. The relevant leaders of Zhejiang Satellite TV, I have made an appointment, and we will get together in the evening. ”

In Mr. Niu's office, he said to the two young people with a smile.

"Mr. Niu won the award, and we thought it should be interesting to do this on a whim. We invest more in original design and research and development than other clothing companies. ”

Chen Dahe also said to Teacher Niu with a smile, as for how to reject Teacher Niu's idea of wanting to cooperate, he hadn't figured out how to speak.

"You're right, in the short term, you may be less profitable. But in the long run, design innovation is at the core. Of course, the brand is important, but the product is also the core. ”

Teacher Niu smiled again and continued Chen Dahe's words.

I don't know if Mr. Chen has any good suggestions for this cooperation between Tianya and Taoke Mall. ”

Mr. Niu finally turned the topic to the direction of working together to make this show.

"The whole case was put forward by our Mr. Wei, and it was also a detailed case made by him, I just threaded the needle, and Mr. Wei had the final say on how to operate it. ”

Chen Dahe kicked Wei Xiaowang who was sitting on the side with his foot, and there were some things that he didn't want to come forward to say, so he had to let the general manager say it.

"Mr. Niu, we think so about this matter. After all, Taoke Mall is just a platform, and all kinds of goods on it are sold, which does not match the overall fashion entertainment variety show. So for this project, I think it's better for us to do it directly. Of course, we will also implant Taoke Mall into it, and the effect will be better. ”

Wei Xiaowang also said with a smile. Obviously, all this came prepared, and he and Chen Dahe discussed it on the road. But whether it succeeds or not, we have to see what Mr. Niu thinks in the end.

"Oh, what is Mr. Wei's opinion?"

After listening to Wei Xiaowang's words, Teacher Niu was stunned for a moment, and then said with a smile.

"We named the show the Road of Tianya, and the goddess is coming. Because there will be catwalks of big female stars in the entertainment industry in the middle, that is, celebrities. At that time, all these models will be sold on the shelves of Taoke Mall, and they will not go through the offline channel. And it will let the host intersperse the playback in the middle, Mr. Niu, you can see this idea. ”

"We sacrificed the channels of thousands of directly operated stores across the country to drain Taoke Mall, and I didn't let Taoke pay a penny for the whole project. ”

Wei Xiaowang also said with a smile, clearly expressing all the advantages of Taoke Mall.

"What Mr. Wei said makes sense, we have such a big benefit from Guangtianya, I'm afraid it can't be justified. ”

Teacher Niu also said with a smile, there is no free dinner in the world, just threading the needle, Tianya will take such a big benefit, this is a bit unscientific. Although Tianya wanted to try his best to work on this project alone, he was embarrassed to have to intervene.

At the temporary stage, it is not the best time for Taoke Mall to fully exert its strength. He doesn't have to be on the project, either. But Tianya said that the middle helped him drain all the traffic for free, which is a very good idea, and this does not affect the overall plan of Taoke Mall. But this kind of good thing, these two young people should not give it away in vain. It is not easy for people who can do such a big business, even if they are not very old.

"In fact, this is a mutually beneficial thing, although the whole project is Tianya doing this. However, the frequency of advertisements in Taoke Mall in the entire program is definitely not less than that of Tianya. However, we also hope that Mr. Niu will say hello to the people below and give us some traffic tilt on the homepage of Taoke Mall. Such a big event of ours is also very influential in itself, and the appeal of so many goddesses itself is not small. At that time, the cow will always have to harden the website's server. ”

Wei Xiaowang also said with a smile. He is asking Mr. Niu for some traffic.

"Mr. Wei is not simple, okay, I promise you. Let's just decide, you bring us traffic, we should give you some traffic, so that it is called win-win cooperation. ”

Teacher Niu also replied with a smile. He is also very ambitious, and although he can't do this with Tianya, he won't feel like he has anything to lose. He felt that in the future, whatever Taoke Mall wanted to do, it must be done by himself. That's a little more impactful.

"Okay, it's refreshing to talk about cooperation with Mr. Niu. ”

Wei Xiaowang also said with a smile. Chen Dahe also secretly breathed a sigh of relief, this business is not a loss, and both parties have their own interests. The traffic tilt of Taoke Mall means that sales, he doesn't spend money here, and he makes more money for traffic there, which is the same.

Besides, those new clothes of my goddess will be sold exclusively in Taoke Mall when the time comes, and it will definitely bring a lot of traffic fans to my store, which are all things that need to be precipitated. Although some offline store traffic is sacrificed, some things can still be operated.

The membership system of Chen Dahe's offline store is now very comprehensive, as long as these old members need, they can place an order with the store manager in the physical store, and the company will deliver the goods directly to the old members' homes, which is not a problem. This also forced the clothes of these goddess stars to improve all of a sudden.

As long as these clothes are broadcast on TV programs, regular customers in offline physical stores can pay a deposit to place orders, because it will take time for the company to produce them. Taoke Mall also needs to be booked. Tianya's old customer system is very complete, a text message, all old customers can receive this information.

Besides, it has so much influence on TV, and when the time comes, old customers will also go to physical stores to ask store managers about how the same clothes of these goddesses and stars will be sold.

As long as the company gives an instruction, the offline direct physical store can be implemented immediately, and all links are very fast and convenient. This is why Chen Dahe began to vigorously develop his own direct stores, if it is a franchise customer, it is difficult to fully implement all the instructions in place, as for the membership system, the franchisee will not share with the head office.

Mr. Niu agreed to cooperate so readily, which also strengthened Chen Dahe's good impression of him again. The three of them chatted in the office about some business models and trends in the future, and each expressed their opinions, and the time passed quickly.

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