Chapter 400: Marketing Beware
Chen Dahe's trip to the capital did not have any special work to deal with.
It was nothing more than Chen Dahe coming over to see Wei Xiaowang and Liu Qingyi.
When Chen Dahe went back again, Wei Xiaowang was still temporarily left by him on the Liu family's side, and now Tianya's side is quite stable for the time being.
Chen Dahe and Liu Qingyi haven't seen each other for a long time, so they naturally have a deep affection in private.
In the case of love, many times as long as you are obsessed, no matter how old you are, you will actually feel very young.
Distance produces beauty, and sometimes getting along day and night may not have this kind of beauty that is far away and cannot be seen.
"Dahe, you and I can't always be like this in the future. It doesn't seem good for two people to live apart like this all the time. ”
The night before parting, Liu Qingyi lay in Chen Dahe's arms and said with a smile.
Chen Nianxue was already asleep on the small bed next to her.
"This company is yours, you don't control it yourself, teach others rest assured?"
"What do I have to worry about, you must have a way anyway. Besides, what is mine is not yours, and what is yours is not mine. ”
Liu Qingyi also said to Chen Dahe with a smile.
The so-called queen temperament, that is because the man is not enough to conquer the woman, as long as the man conquers the woman in bed and under the bed, then no matter how strong the woman is, it is estimated that she is like water and tender.
"When I go back to Xicheng this time to do something, and then talk about my two things, it will definitely be completed by the end of this year. ”
Chen Dahe hugged her and said with a smile.
"What's the hurry, you can still run. Sleep with me, you'll be my person for the rest of your life, and you can't run?"
Even though Liu Qingyi has a gentle side, but her personality makes it, she also smiled and said to Chen Dahe so domineeringly.
Chen Dahe smiled knowingly, and a restless night began again.
Because of Chen Nianxue on the side, some of the big opening and closing actions can't be played anymore.
Although the child is asleep, or he is not sensible, it is still not good to see it.
Chen Nianxue is still young, she has been called Liu Qingyi's mother since she was a child, and she doesn't know the difference between her mother and her godmother.
Liu Qingyi is good to her, she is not her own mother but she does not lose her own mother, what is bad is just blood.
Blood is thicker than water, and it is naturally true. But can't feelings also be cultivated slowly?
The self-media, led by the WeChat public account, has slowly formed a force to be reckoned with in such a smartphone and fast-paced urban life.
People are starting to discover more and more of their value.
Chen Dahe has made the company's self-media team independent.
And those young people did not disappoint Chen Dahe, and all the accounts they operated were in line with the purpose of Chen Dahe's content being king.
The followers are growing all the time, and the stickiness is very good.
In the final analysis, self-media still needs continuous content output in the end, and although the sword can bring temporary success, it cannot last long.
The Yi family sisters leave messages on Weibo every day, and they are also packaged as fashion bloggers.
The sales of the clothes they recommend are naturally not bad, in addition to promoting Tianya, they will occasionally receive small advertisements. Of course, that's other beauty products.
Clothing is nothing but Tianya.
Chen Dahe's new media team has so many WeChat public accounts and large accounts, and it has been smooth to enter platforms like Toutiao.
Therefore, his other identity is that he is an investor in Toutiao, so naturally he doesn't need to speak on the table at all.
Toutiao's development is also very rapid, although it does not have the same influence as the WeChat public account for the time being.
Or to be looked down upon by some tuba. However, Toutiao's development idea lies in taking the mass line.
What is the mass line?
Recommend his reading according to everyone's preferences, and the creator will be given money!
This is not for WeChat public accounts.
WeChat public accounts can make you a big account with fans, but how to turn it into money, you have to figure it out yourself.
And if you don't have some ability, it's hard to have explosive articles. Because he doesn't have a referral mechanism.
WeChat public accounts are more likely to use your fans' recognition of your articles to share, and then continue to forward them to produce fission to gather users.
Headlines are different, open and brush directly, and the machine in the background will recommend relevant articles to you according to your reading habits.
Toutiao itself will pick up some ads, and the cards of these ads will be placed at the end of the article.
The revenue generated will be shared with the creator itself, so the greater the number of views of the article, the greater the opportunity to display ads, and finally the greater the creator's income.
Because of this approach, Toutiao's model is favored by some individuals and small teams who have no resources, because they don't need to think about how to absorb powder and fission.
As long as the title and accompanying pictures of the article are attractive enough, with the platform's machine recognition recommendation, there will naturally be a large number of readers.
With the amount of reading, there is naturally money, and no matter how good this kind of thing is, you can earn money at home.
At the beginning, Toutiao's standards for entry were quite high, and I was afraid that there would be no good creators because there was no threshold.
Therefore, at the very beginning of settling in, you must have some auxiliary information of the WeChat public account before you can settle in.
There is even a novice period for newly opened accounts, and the novice period is not profitable, to put it bluntly, it is necessary to investigate for a period of time.
Of course, if it is a large WeChat account or even an institutional company to settle in, all this will open the door to convenience.
In the early days, in addition to users, authors also needed it, and without authors, there would be no content, and there would be no content for users to watch.
Everything goes hand in hand.
The expansion of an industry needs to be lured by profits, which is more difficult to attract fans than public accounts, and the requirements for content are relatively high. It is also difficult to monetize, and this model of Toutiao is more preferred by ordinary individual small teams.
As soon as it spreads ten, ten, and hundred, everyone begins to settle in slowly. Such a platform has been slowly rising from the beginning.
Become a new star in the Internet industry slowly rising.
Chen Dahe's new media team is the first batch of people in this industry, and it is also a veteran.
They're always updating the content, and they're getting to grips with it.
Tianya will never give up some publicity opportunities, with its own team, occasionally when the company is large-scale activities, through some different angles of advertorials to promote their own brand, expanding brand influence will of course get twice the result with half the effort, and the cost will be much lower.
And these will eventually be converted into purchasing power, which will enter Chen Dahe's online and offline stores.
It has become a brand that is often exposed by major self-media. Of course, this kind of exposure is not pure advertising.
Because Tianya's planners will also plan some events that meet everyone's interests from time to time, so that everyone can have a topic to carve.
For example, "a certain brand clothing store, because customers are competing to buy, the clothing store actually gives out free ice cream to cool down." ”
The title and text of the article do not have the word Tianya brand, but there is a door in the picture that shows the Tianya brand.
Such a thing will naturally arouse everyone's interest, click to read. In the end, I will not hesitate to know what brand this brand is.
Then you will find that picture smoothly, and then receive Tianya through the search engine.
Everything seems to be a natural and objective report, but in fact, there is a lot of scheming inside.
Sometimes that's the case in business, there is no right or wrong, just the end result.