Chapter 188: Promotion

Fast forward to April 1984.

The most prominent trend in society is the increasing popularity of suits.

Although the dress customs and clothing craftsmanship at that time were not mature.

Although Chinese people wear suits with inferior materials and rough craftsmanship, they are extremely unsuitable and do not look good.

And there are also jokes about suits with sneakers, cloth shoes, crewneck shirts and crewneck sweaters under suits, no ties, and sleeve trademarks.

However, this is a convenient way for the people to get in touch with the "Western way of life" under the call of the national leadership.

In addition, everything was "chasing the wind" back then, and once it became popular, it was unstoppable.

Therefore, the suit is still like an infectious disease, and it is on the body of the people of the capital in turn.

And the biggest trend of improvement and localization is that women's suits have also appeared, which should be regarded as a major initiative of our people.

Therefore, many state-owned units and organs have begun to keep up with the situation and take the lead in purchasing ready-to-wear clothes in batches or finding tailors to cut them and distributing them to cadres as work clothes.

A large factory like "Polar Bear" is naturally not far behind.

And Hong Yanru also benefited from this.

A set of white men's suits designed by her was designed because she listened to Hong Yanwu's opinions, adopted a button-down design, and added a pinched waist cut, which looked particularly stylish.

As a result, it won a second prize in the competition jointly organized with the Beijing Textile Bureau and the Fashion Institute.

Moreover, through the first professional model team in Beijing established by the Textile Bureau at the beginning of the year, it really appeared on the exhibition stage.

The most amazing thing is that the on-site sales belong to her set of inventory tablecloths that use nine cents and one meter, and the clothes made in a hurry sell the best.

More than a dozen suits, marked at a high price of 80 yuan, are still empty.

To this end, the Textile Bureau has contacted the No. 2 Garment Factory in Beijing to prepare for mass production of another 2,000 sets and put them in the department store for trial sale.

For Hong Yanru personally, although he did not receive any material rewards, he only had an award certificate.

But this certificate is with the seal of the Textile Bureau, which is quite golden, and she has already won the attention of the relevant leaders.

It has undoubtedly laid a more solid foundation for her future career.

In addition to clothing, more popular at the moment is reflected on the TV screen.

With the official landing of the Taiwanese TV series "A Cut Plum", the theme song sung by Fei Yuqing became a song sung during this period.

It's just that not many people have realized that there is a greater meaning behind this TV series.

That is, Qiong Yao fever has penetrated from books to TV screens, and is beginning to spread its influence in the mainland in a more modern and convenient way.

At the same time, people are surprised to learn that TV shows are no longer just for the night.

The National China Television Station actually added a daytime variety show.

Although leisure as a concept of life has not really emerged, the way to adjust life is indeed more abundant.

As for this phenomenon, it also brings another fermentation effect, and the types and hours of advertisements on TV screens have also increased as a result.

"Pepsi, the choice of a new generation. ”

"Quality comes first, there is Sharp".

"Washer, a mother's love".

Together, they became a well-known advertising slogan in this period.

But the most awesome thing has to be said to be Hong Yanwu's name, which is simply a mess.

Almost suddenly, it became a dynamic melody on the lips of men, women and children in the capital through television.

Influenced by foreign advertising, domestic manufacturers have also begun to try to be creative in advertising.

This year, the "Yanwu brand" dual-card recorder produced by Jiangsu Yancheng Radio General Factory made a first attempt.

Probably because the newborn calf is not afraid of tigers, this newly established factory dared to enter Beijing to engage in exhibition and sales without any technical advantages, and wanted to compete with well-known brands in Beijing and Shanghai to compete for the market.

And the "killer feature" they rely on, in addition to the price advantage at a lower cost, is a well-planned advertising bombardment.

The factory first ran a full-page print ad in the Beijing Daily after the holiday, and then a dynamic ad on TV.

But the most important thing is that their ads are really extraordinary and distinctive.

It is no longer a bluff shout of national excellence, provincial excellence, and ministerial excellence.

Instead, a young man with a headset and a guitar sang and danced vigorously.

The center of expression is no longer a product, but a situation and concept of popular personality.

This not only created a precedent for domestic advertising creativity, but also successfully touched the hearts of young consumers.

As a result, not only did the advertising song "Yan Dance, Yan Dance, Sing Together to Have a Love" became popular, making the Yan Dance brand tape recorder a well-known brand, and this effect was quickly reflected in product sales.

For a time, in front of the counters of similar products in major department stores in Beijing.

Not only the domestic tape recorder brands were squeezed by Yan Wu.

Even the sales of Sanyo, Sony and Panasonic have also been greatly affected, dwarfed by them.

Naturally, because Hong Yanwu's name is homophonic with the brand, people who know him love to joke with him with these lyrics.

So that every day, whether he is discharged from the hospital, admitted to the hospital, or in the unit, he can hear others sing these words.

Even at home, there are still a few small points.

So it's so depressed for this kid, and when you think about it, you know, it's annoying.

And in such an atmosphere, the follow-up to the temporary factory meeting a few days ago, Director Yang's three fires were also burned.

That is, "Polar Bear" has been approved by the Bureau of Light Industry to open a new workshop and introduce an instant noodle production line from Japan.

At the same time, new cadres will be selected, and a new management system and bonus system will be implemented.

Workers who want to transfer departments can sign up by themselves or be recommended by the workshop director.

However, after the training, you need to pass a technical exam before you can be officially hired.

This was followed by a series of appointments.

Sister Wei concurrently serves as the party secretary of the service company, and Shui Qing serves as the manager of the service company.

There's nothing wrong with that.

But the most eye-popping thing is that Hong Yanwu, a kid, has been promoted to the deputy chief of the administrative department.

And the former deputy chief of the administrative department was actually transferred to the instant noodle workshop as a cadre.

For this reason, there was an uproar in the factory.

Of course, the people who have a good relationship with Hong Yanwu are happy for him, and there are many cheerers in the big canteen and those young workers.

But those who are jealous can still do it?

Don't forget, the service company bonus has not subsided, and now there is such a trouble.

What's more, the resettlement issue of those who "work instead of work" is still being discussed.

How can a person who has been re-educated through labor be promoted to a full-fledged cadre?

Therefore, these people are even more angry and dissatisfied with this matter than the young workers of the service company.

But it's also evil.

This time, from top to bottom, all the cadres have become monolithic.

The secretary and the factory director are all the same attitude, and all departments and workshops are completely hard pressed.

It was said that this was an appointment approved by unanimous vote in the factory, and the bureau also made an approval and did not accept any objections.

Now those who want to make trouble are gone.

They really don't understand what kind of background Hong Yanwu has, so that these cadres can protect him wholeheartedly.

There's no time to drill now, and there's nowhere to even write an anonymous letter.

What's more, they are also afraid of being the first birds, and if they continue to make trouble, they will provoke Hong Yanwu's revenge in vain.

So they had no choice but to stop and give up for the time being.

But where would they know? In fact, the most unhappy about this matter is not Hong Yanwu himself.

He is not uncommon to be this official.

As the master of the donkey, Hong Yanwu understands better than anyone that this deputy section chief is not a good thing, that is, a sleeve hanging around his neck.

The factory director is treating him like a donkey, and he wants to whip him to pull the cart.

So when he got the news, he immediately went to the factory director to ask for his resignation.

It's a pity that the factory director doesn't give in at all in this matter, and he is quite unreasonable.

not only squeezed him, but said that he knew how to shrink his shoulders when he was in trouble, not like a man.

The most immoral thing is that he still plays with him.

Sneaked out and called Shui Qing and asked her to take him back and educate him well.

Then he was thrown out of the office, closed the door, and ignored him again.

Okay, I hate Hong Yanwu. My teeth are crushing.

Publicly, he is not good at kicking the door of the factory director, and he can't let his daughter-in-law and children not get off the stage.

can only swallow this dumb loss.

But I still don't want to do it. Where has he ever suffered such a big loss?

The key is to think about what you do, isn't this a trick for yourself?

What a mistake!

He couldn't help but let out a lament in his heart.

"Alas, if it weren't for me, I'd have strangled me!"

.。 Museum of Literature