Chapter 381: Working Together Again
"This price is too outrageous!Mr. Zheng, you really dare to shout six million!" Xu Changge glanced at Zheng Liaoyuan and said coldly, "Even if the TV series produced by Shanying Group with the lowest rating guarantee is only four million!"
Zheng Liaoyuan said in a deep voice: "Director Xu, I'm not messing up!"
First of all, the investment in this TV series has reached an unprecedented 90 million, which TV series have you ever seen with this investment!
Second, the jury should have provided the review report before, and you have seen it yourself, I believe that no matter the plot or the attractiveness, it will never be inferior to "New Life"!
Third, this TV series takes quality as the primary goal, and there is no moisture, otherwise it would be more than enough to edit the 40-episode TV series into 60 episodes!
Fourth, there are relatively few TV series of this type at present, let alone high-quality ones!
So, although my price sounds a bit high, it is actually very reasonable. ”
"Three and a half million!" Zhao Xun pondered for a moment, then raised his head and looked at Zheng Liaoyuan and said, "If you can't be satisfied, then there is no way." ”
Zhao Xun is very optimistic about this TV series, but it is impossible for him to satisfy the other party's appetite unconditionally.
If it is won at the price of 3.5 million per episode, the TV series must have at least 3.5% ratings to keep its capital.
This is already a great risk for their TV station.
There are so many TV series that seem to have good prospects but have dismal ratings, and no one knows what the outcome will be.
Three and a half million per episode?
Yi Shuihan was stunned for a moment, this price is not much different from the final statistical price of "New Life".
It stands to reason that this price is already very good, after all, as long as you buy it, Yi Shuihan will have a profit of tens of millions.
But the price is still far from what he expected.
His expectations and ambitions for the TV series Fairy Sword far exceed the imagination of ordinary people.
But Director Zhao's attitude seems to be very resolute, and there doesn't seem to be much room for improvement.
The next thing to do is to see what Zheng Liaoyuan says.
Of course, Zheng Liaoyuan knew that six million was a price that could not be sold, and he shouted out this price just to send a message to the other party: that is, they have high expectations for this TV series!
This facilitates the subsequent bargaining.
Zheng Liaoyuan smiled and said: "First of all, I have to make it clear that the difference between the TV series "Fairy Sword" and the previous "New Life" is that there is no shortage of buyers for this TV series, and other TV stations have approached us before the filming is over, but we refused.
The reason why we came to the port in the first place is because we have a foundation for cooperation, and we also believe in the credibility of Director Zhao and Director Xu.
Director Zhao, you are already very optimistic about our work with 3.5 million yuan, after all, you also take a lot of risks at such a high price.
Well, in order to secure the Harbour TV deal, how about we sign a VAM agreement?"
Another VAM agreement?
Zhao Xun and Xu Changge were stunned for a moment, the previous "New Life" signed a gambling agreement.
There are pros and cons to entering into a VAM agreement.
The advantage is that the risk is minimized, and if the agreed ratings cannot be reached, the purchase price will be automatically deducted.
For a TV station, it is a profitable business.
But at the same time, because the risk of the market is transferred to the producer, their profit margin is relatively small.
Just like the "New Life", if it is bought at a price of 1 million or even 1.5 million per episode, then all the profits will be theirs.
"Let's hear it!" Zhao Xun said in a deep voice.
Although I suffered a lot of losses in the last transaction, but one yard is one yard, and this time the situation is a little different.
"New Life" is because the investment is only 20 million, so there is such a big profit margin.
And the investment amount of this TV series has reached 90 million, even if the purchase price is definitely not low according to the number of episodes!
This brings us to the issue of risk rate.
"If the average rating of Fairy Sword is less than 1%, our TV series will not take a penny.
If it exceeds 1%, we will take 500,000 per episode as the base, and for every 0.1 percentage point increase, the unit price of each episode will increase by 100,000. Zheng Liaoyuan said with a smile.
This price seems to be much lower than 3.5 million, but the price can have no upper limit.
If the average rating is below 4%, then the unit price of each episode of this TV series will be lower than the 3.5 million given by the other party!
However, if the average rating reaches 5%, the unit price of each episode will reach 4.5 million!
If the average viewership reaches 6.5%, the unit price per episode will reach an unprecedented six million!
The extra profits, self-receiving, will naturally be correct!
His confidence comes from his trust in this TV series and Yi Shuihan.
The reason why he did not propose this plan from the beginning was because he knew that if he did it from the beginning, he would inevitably be rejected by the other party.
After all, they have already suffered a loss in the purchase of "New Life", and they have a certain resistance to this transaction.
And after their own price is quoted to a sky-high price of six million, and they bid to a price of three and a half million, they will naturally weigh the risks and benefits!
The other side seeks stability, and the other side seeks profit, and there is no essential conflict between the two sides to a certain extent.
Zhao Xun and Xu Changge glanced at each other, and they naturally thought of the TV series "New Life".
There is no essential difference between this time and the last VAM agreement, the only change is that there is no fee if it is less than 1% this time.
However, this clause is basically not possible.
If they agree to the gambling agreement, they will be happy.
If they don't agree, the final price will even be higher than 3.5 million!
This is a dilemma.
"The quality of this TV series is obvious to all, and it is basically impossible to achieve the condition that you say that no money is charged below the ratings, so that the 1.5% rating is calculated as the base number, and the 1.5% rating is 500,000 per episode, and every 0.1% increases by 100,000 yuan. Xu Changge made a request.
Although it seems that he is just talking about a bottom-line issue, it actually affects all the unit prices in the future, that is, for the same ratings, they have lowered the price of 500,000 per episode.
Where is there such a good thing, you want to have no risk, but also want to occupy more profits.
"Director Zhao is not sincere enough to say this," Zheng Liaoyuan said casually, "In that case, then we can only cooperate next time." ”
Although it is said that it is a buyer's market now, an excellent TV series is not worried about selling, let alone the kind of business that makes money without losing money!
Zheng Liaoyuan got up to leave, but was stopped by Zhao Xun.
He stood up, walked up to Zheng Liaoyuan and said, "Okay, just follow your plan!"
Zheng Liaoyuan smiled for the first time, his squinted eyes like an old fox.
"Happy working together!"
"Happy working together!"
(End of chapter)