For listed companies, negative news is bad news, and the financial market will definitely react.

As the Hollywood puzzle was exposed by the media, not only Hollywood companies such as Disney, Time Warner, and Twentieth Century Fox, but also global media stocks, all saw their stock prices plummet.

Among them, the biggest drop was Twentieth Century Fox, which fell as much as 8.4% in a single day! Because of the bad relationship with New Universal, it may involve the suspension of the "X-Men" series of comics.

Even the well-stocked Time Warner fell 2.5 percent.

The scandal of the rating committee is far from over.

Although the media did not find Donn, they have contacted New Universal's film and television entertainment department.

The newly appointed Fernando Bardem and Moritz Eckhart have changed their previous low-key profile and have given interviews to the media in the style of Donn.

Fernando Bardem said: "This is a barbaric plunder! It's hard to believe that this would be done in a market economy." Warners lacked a good project theme and wanted to reboot "The Lord of the Rings" and create a "The Hobbit" trilogy. If they talk and negotiate and solve the problem through negotiation, we will definitely welcome them with a raised hand. However, they are trying to bring us into line in this way of joining forces to control the MPAA and threatening it, which is impossible!"

This is a typical kind of blind talk.

The reason why Warner took the lead in stirring up trouble was because the communication was fruitless, and New Universal refused to agree to join forces with Warner to create a movie "The Hobbit", and Warner even opened an extreme agreement of half of the copyright, and New Universal was still unmoved.

You know, Warner owns the production rights, and New Universal owns the distribution rights. For a film, the ratio of production rights to distribution rights is usually 4:1!

Warner can be said to have shown great sincerity, and New Globe just disagrees.

There's no way, Don is still thinking about creating a huge TV series of "The Hobbit", waiting to eat alone. I don't want to share benefits with Warner at all.

In contrast, Moritz Eckhart's statement is much more true, and he is aimed at Disney.

"Disney hasn't had a good time since 9/11. New Universal and Disney have always had a good relationship, and in order to help Disney tide over the difficult times, we sold our valuable animation asset, Silkwood Animation, to Disney. Seeing Disney's lack of good movies, Rose Pictures also cooperated with Disney to develop a live-action version of the princess series of animated films. However, now that the live-action series has been successfully developed, Disney has repented and is unwilling to share the copyright with us and co-develop it, and wants to eat alone, isn't this ungrateful? We want to stick to the contract and refuse to give up the copyright, and they are making trouble in the rating committee, which is despicable!"

This is a fact.

In the past six months, Disney's life has been very difficult!

The market capitalization has evaporated by 35%!

The media giant, which was originally worth nearly $60 billion, has now shrunk to $37.5 billion.

Why did Michael Eisner's relationship with Don get worse and worse during this time?

It's because Michael Eisner's life is too sad during this time, the internal contradictions are sharp again, and another force is pushing him down.

The market value has shrunk so seriously, and he, as the CEO, is to blame!

What happened to Disney?

First, the consumer goods market has been eroded.

With the advent of experiential Universal stores, Disney stores are getting harder and harder. In particular, New Globe is focusing on building a consumer goods division, which has really eroded Disney's dominance in the consumer goods market.

Second, cartoons.

In order to save its position in the animation market, Disney spent more than $2 billion to acquire Silkwood Animation Studios from New Universal. In May of this year, the animated film "The Adventures of Bone Treasure 2" was launched. As a result, the film ran into DreamWorks' "Madagascar".

After a collision, "Madagascar" grossed $510 million worldwide. "The Adventures of Bone Treasure 2" grossed $54 million in North America and only $140 million worldwide.

The Disney animation industry, which was originally highly anticipated by the market, suddenly cooled down and encountered a wave of sell-offs.

Third, movies.

Disney has released a blockbuster title, The Man with the Iron Fist, this summer. The film brings together Russell Crowe and Renee Zellweger, both of whom are big-name actors, and has a production budget of $90 million.

After the film's release, word of mouth exploded, and it was well received by critics, and it can be called the best box office movie this summer. It's a pity that it bumped into Don Pictures' masterpiece "The Da Vinci Code". In the end, the film was not popular, with a North American box office of $60 million, an overseas box office of $40 million, and a global box office barely exceeding 100 million.

For many years, Disney has still not been able to break through in the film and animation market.

It's all too normal for market capitalization to plummet.

Finally, there is the tourism and vacation project.

New Universal and the city government reached an agreement to spend $6.5 billion to build Universal Studios, the world's largest theme park, in Pudong. This is undoubtedly the most threatening blow to Disney.

Michael Eisner also had no choice, seeing that he couldn't get through the difficulties, he could only accept the invitation of other giants to join the crusade against New Universal.

Trying to quench your thirst by drinking.

……

Disney's largest shareholder family is the Bass family, the old man Perry Bass, and the four sons Lee Bass, Robert Bass, Edward Bass, and Side Bass, together control nearly 6.7% of Disney's equity. At the current market capitalization, the total value of these shares is more than $2.5 billion.

More shares means more voting rights.

The Bass family was Michael Eisner's biggest backer at Disney. With the support of the Bass family, Michael Eisner can no longer care about the attitude of other shareholders, money managers, pension fund advisers or even company directors, who also serve major shareholders.

However, with the big five alliance and the new global affairs in the big picture, the direct result is that the stock prices of the big five companies have collectively plummeted.

On the first day the news was exposed, Disney's stock price fell 4.7%!

The Bass family can't hold on!

"Mike, Disney's stock went all the way down and we had to make a decision. "Edward Bass called Michael Eisner.

"What's wrong?" said Michael Eisner instinctively sensed that something was wrong.

Edward Bass said: "My father and I and my brothers had no choice but to sell 135 million shares to raise funds and survive the current debt crisis. ”

"Debt crisis? You pledged Disney stock for a loan?" said Michael Eisner.

Edward Bass said: "Yes, I'm sorry. We bought a lot of tech stocks with loans and Disney stock as collateral. But now Disney's stock price has plummeted, and securities margin financiers are urging us to repay the loan. ”

Michael Eisner doesn't know if his statement is true or false, or if he really sees that Disney is hopelessly out and wants to cut his flesh and abandon Disney.

Because 1.35 shares of the stock ...... It is precisely the entire stock of Disney that the Bass family holds!

This is to be cleared!

"Edward, we've known each other for twenty years. You should understand that Disney is in a period of low prices, and it is not cost-effective to sell shares at this time. Michael Eisner took a deep breath and tried to persuade him.

Edward Bass was able to make this call, obviously with an iron heart, "I'm sorry, we have a big debt crisis, we must solve it as soon as possible, otherwise we will go bankrupt!"

Michael Eisner trembled with anger, "135 million shares of stock must not be sold in the market!"

That's 6.7 percent of Disney's total share capital, and it's too large to be sold publicly, causing turmoil in the stock market. Especially at a time when investors are not confident in Disney.

The liquidation of major shareholders, doesn't this drive all retail investors to smash the market together?

"The sooner the better, I need to get rid of this batch of shares as soon as possible. Edward Bass looked anxious.

Michael Eisner was even more impatient: "Give me three days!"

He's really going to blow up!

The passing year is not good!