As January 15 slowly approached, Peng Yichen, who originally returned to Kyoto and wanted to take a good rest, was busy again.

Because the release schedule of "Full of Gold" in the mainland is scheduled for January 15.

This Chinese New Year movie, which has attracted the attention of almost all audiences in Xiangjiang and Huaxia since the start of filming, is finally about to meet the audience after just one month of production.

Because "Full of Gold and Jade" was jointly invested and filmed by Peng Yichen's "Chen Jing Studio" and Fang Long's film company.

Hui Min Film Company was not involved.

So this time, the publicity and release of "Full of Gold" in the mainland were all completed by the studio itself.

The studio only borrowed the distribution channels of Huimin Film and Television, and the rest of the work was completed by Sun Yizou, the general manager of the studio, and the publicity and distribution working group he had just formed.

Peng Yichen, as the owner of the studio, is also the screenwriter and starring of "Full of Gold and Jade", and of course he must participate in the promotion of the movie.

His verified Weibo account, which already has more than 5 million followers, was of course the first to be exploited.

He didn't bring it on his Weibo, and released the release date and several stills of "Full of Gold".

even pulled Leslie Cheung and Mei Yanfang, who had just arrived in Kyoto, and also registered their own Weibo verified accounts.

Two big stars in Hong Kong who have countless fans in the mainland just showed their faces on Weibo and immediately attracted countless fans.

In just two or three days, the two of them also have more than 2 million and more than 1.5 million followers respectively.

After the three of them followed each other on Weibo, they chatted and farted in various ways, and by the way, they promoted the movie "Full of Gold and Jade".

In the next few days, in addition to stabilizing Mei Yanfang's condition, Peng Yichen was almost cooperating with the studio's film promotion plan.

Of course, he will not participate in promotional activities such as appearing on TV to participate in programs and organizing public fan meetings.

For his character, some people speculate that he is withdrawn and introverted, and some say that he pretends to be mysterious.

But no matter what, he is who he is, and no matter how famous he is, he will never like the feeling of being watched.

So he entrusted the public promotion of the movie to Leslie Cheung and Mei Yanfang, and let the two of them feel the love and enthusiasm of mainland fans for them.

And he himself created momentum for "Full House of Gold" by accepting interviews with professional film media such as "China Film Times".

"As far as we know, Mr. Peng originally went to Xiangjiang this time to shoot "One Man, Martial Arts". Why did I shoot another "Full House of Gold" halfway, and it was released before "One Man, Martial Arts"?"

Peng Yichen and Zhou Qi, a reporter for the China Film Times, sit in the studio's office.

Zhou Qi's first question was not sharp, obviously he wanted to get closer to Peng Yichen first.

"Haha, it's actually a very coincidental thing. When I went to Xiangjiang in June to attend the premiere of "Twelve Warriors", I met Brother Fang Long. He introduced me to director Wang Jiawei, and together they co-wrote the script of "One Man, Martial Arts". That's how the movie was made. When filming this movie, it happened that Brother Long and Brother Andy Lau and Brother Zeng Zhi Viagra discussed to shoot a Chinese New Year movie. Brother Fang Long may feel that the script I wrote is not bad, so he asked me to write a script to see if everyone can cooperate. Later, I wrote an idea that had existed in my heart for a long time, that is, the upcoming "Full of Gold". The reason why "Full of Gold" can be released so quickly may be because this is a comedy New Year movie, and the difficulty of filming is relatively small. ”

While reminiscing, Peng Yichen introduced the situation of the two movies to Zhou Qi.

"According to Xiangjiang media reports, during the filming of "One Person, Martial Arts", you were besieged by hundreds of Xiangjiang gangsters, and you knocked them all to the ground by yourself. I don't know if it's true?" Zhou Qi asked curiously.

Peng Yichen laughed and said: "This question has nothing to do with the movie itself, I didn't want to answer it." But thinking of the media reports in Xiangjiang, I can't help but say it. I'm just an ordinary person who has practiced some national arts, maybe in the face of a dozen people, and if I use weapons in my hands, I can barely protect myself. But to say that I can take down a few hundred people is nonsense. Let's talk about other issues. ”

He deliberately concealed his true strength, just because he didn't want to be investigated in this regard. So we just refuse to discuss this issue further.

Zhou Qi listened to his words, as if he understood something, smiled, and then asked: "According to the current plot introduction of the movie "Full of Gold and Jade", Mr. Peng's new movie is not the same as in the past. This is a simple Chinese New Year movie, or this is a very pure commercial movie. Some media and audiences will be worried, will you stop shooting art films with rich connotations like "Twelve Warriors" in the future, and take the route of commercial films instead?"

When Peng Yichen heard this question, he thought very seriously for a long time before he slowly spoke.

"First of all, I'm still an actor, and for film, it's more from a performance point of view. Even from a director's point of view, I don't divide films into commercial and art films. In my mind, there are only good movies and bad movies. So, every time I write a script or participate in a shoot, I just want to share the best and most wonderful movies with all moviegoers. ”

Next, Peng Yichen answered Zhou Qi's several questions about the filming of the crew of "Full of Gold and Jade".

Peng Yichen can feel that Zhou Qi is very grateful and interested in the real character of the big star in Xiangjiang.

He also picked a few Xiangjiang stars who had a good relationship with him, and briefly told a few interesting things that happened to them in the crew.

Soon, the more than two-hour interview ended in a pleasant conversation between the two of them.

Since that day, Peng Yichen has been interviewed by three or four media.

Because before, in addition to attending the premiere, he would accept questions from the media. Other times, he almost never shows up.

Therefore, almost all of these media outlets that got the opportunity to interview him published the content of the interview on the front page.

Facts have proved that Peng Yichen's interview is really very popular with the audience and fans.

The issues of newspapers or magazines in which these media outlets published interviews with him all went out quickly after they went public.

Especially "Huaxia Film Times", a professional film media that sells only more than 200,000 copies a day, the increase in sales is even more staggering.

On the day that Peng Yichen's article was published in an exclusive interview with Zhou Qi, "Huaxia Film Times" was reprinted three times in succession, and more than 400,000 copies were sold in just one day.

That's more than double the previous daily sales.

……