Chapter 287 - Initiation Plan
Times are quietly changing, and people don't have a deep understanding of it, because the market is so ruthless.
Touchscreen smartphones are on the rise, and Nokia, which used to be very popular in the mobile phone field, may not be aware of the crisis.
People's requirements for mobile phones are slowly no longer as simple as simple calls and text messages, but no one expected that at that time, people's lives would change dramatically in less than ten years. Of course, that's a story for later.
People once used a joke to describe the quality of Nokia mobile phones, that is, you can use it to smash walnuts. But in a market economy, in the context of rapid changes in science and technology, are these important?
People's pursuits are driven by the market, and when the emptiness of the spirit needs more entertainment culture to stimulate, the most basic needs are only reserved for those who will not change. But people who don't change will also slowly change as the people around them change. For men are conformists.
In times of poverty, people dress only to keep warm or to hide their ugliness. But with the development of the times, people's pursuit of beauty is getting higher and higher. The demand for beauty is also getting higher and higher. The display of one's own personality is always shown in people's clothing.
In the simplest sentence, what kind of person you are, what kind of clothes you will wear. Except, of course, on special occasions.
Therefore, clothing is often the primary display of a person's spiritual level, and a person with a flamboyant personality will not wear very ordinary basic styles. is also a person with a very old-fashioned personality, but he is also not used to looking at the bells and whistles of personality clothing.
Is it wrong to judge a person for the first time by looking at their attire? In some cases, there is really nothing wrong with that. Don't use examples to refute them, because they exist in any industry or under a lot of common sense.
So this is also one of the reasons why Chen Dahe always works hard and invests heavily in the design of clothing. It's not like it's what those who don't understand think in the eyes, it's just that her girlfriend is the company's design director, so superficial.
The real designer's dedication to design is not as simple as everyone thinks that it is to cater to the market for money.
The homogeneous product line has made some well-known clothing brands plagiarize each other. Anyway, that's what the market needs.
Tianya has always adhered to its own line, and they have begun to deepen their own membership model and have been accumulating members. This kind of accumulation of membership is not as simple as a simple membership card discount.
Every consumption of members and even member information are recorded in Tianya's internal system. It's all ahead of its time, and it may seem like a redundant move to some, but is that really all there is to it?
All users want to be recognized by the merchant, the connection between the customer and the merchant, in fact, is just the beginning of the first consumption, if the consumer finishes buying the dress, it is considered that the business is over, then it is difficult to make such a business bigger.
Perhaps it's not that everyone doesn't want to do it, but that it really needs to be persistent, and it's unprofitable in the short term. This is a boring process of quantitative change causing qualitative change, and only those who can persevere can have the last laugh.
There are too many people who aspire to succeed in this world. There are too many hard-working people in this world. But when there is no hope, there are not many people who insist on doing one thing.
The taste of loneliness is really hard. What's more, behind this loneliness is still all unknowns. Persistence, success is called perseverance! Persistence, in the end nothing is gained, that is called lack of heart.
The high-rise buildings of the new market next to the clothing market in the west side are slowly starting to rise, and this small city has no shortage of bosses, and luxury cars can be seen everywhere on the road. People passing by look up at the market, which is a bit out of place on the edge of a dilapidated wholesale clothing market.
Some people are expecting that such a new market will bring something different to this small city, while others are waiting for the joke of the new market. But more people just looked, nothing too big a ripple. After all, no matter how tall the building in the new market is, it may not have anything to do with them.
November 11, 2009 is a different day for e-commerce. Chen Dahe's Tianya participated in the official shopping festival of Taoke Mall as the first batch of clothing brands, and the online and offline synchronization was synchronized, although it made a lot of profits, but at least it was worthy of consumers.
At that time, the singles shopping festival in Taoke Mall did not have much influence, so only 27 clothing brands participated in this pioneering first shopping festival. The result is not bad, Tianya and Taoke Mall cooperate the most perfectly, so it won the championship of these 27 brands.
It is not the first time that Mr. Niu has been in contact with Chen Dahe, and he is very optimistic about this young man. rushed to him to cooperate with this activity, and knew that he was not an old-fashioned person.
After all, the future belongs to the young people, and the older generation of entrepreneurs are now left with only primitive capital, although they still control the absolute resources of this era. But over time, young people will catch the older generation of entrepreneurs off guard in some new areas. Every era has its own heroes, from ancient times to the present day.
As the Tianya team grew in size, Chen Dahe was ready to start his branch program. The purpose of doing this is mainly to better serve franchisees, and to open Tianya's direct brand stores further. And these must require their own team to be in charge of managing operations nearby.
As early as before, Chen Dahe personally participated in the assessment and selection of some of the company's middle-level management, and took precautions. So the properties purchased by Chen Dahe really didn't exist for speculation?
Chen Dahe's plan was announced at the end of 2009, and the company exploded. Some people have settled in Xicheng, and whether they have the ambition to struggle has to be said.
Going out to develop a branch is also an opportunity for many people. At least it's too comfortable here, and although there is the decision and support of the head office to go out, everything has to rely on itself.
The branch will only send a financial manager, a branch manager, and a deputy branch manager, and the rest are on-site. The generals who have been trained for a long time are finally going to be sent out. In the first year, there will not be too much pressure on each branch, but in the second year, all branches will have to operate independently.
This is both an opportunity and a challenge for the people involved in the company. In the end, how to choose, Chen Dahe will respect everyone's choice.
What has been laid out a long time ago must be carried out and continued. Even if it is operated independently, it is only a financially independent operation, and the head office will still control some things in principle. Give others a chance, and that is also a chance for yourself.