It's a great opening!

On the night of November 17th, the "Clothing Night Market" created by Hong Yanwu gave him the best feedback.

On this day, half of the goods brought in by the big guys went out, and thirteen or fourteen tricycles were sold out.

Although they are mainly bargains with low unit prices, the final statistics of the turnover amount are still close to 15,000 yuan.

Fifteen thousand!

That is to say, according to the average profit rate of 10 percent, the collective created a net profit of 1,500 yuan on this day.

The absolute results are remarkable, and Hong Yanwu himself feels surprised.

Don't forget, this was 1981, the most inconvenient era for information dissemination. On the first day of opening, few people knew about this night market.

Even if he handed out 20,000 leaflets. Because compared to the entire capital, this publicity is too small.

In addition, the market is not large, with only 56 stalls, and it is open in winter evenings for only four hours.

Conditions like this created an average turnover of nearly 300 yuan per stall on the first day of opening. What else could he want?

This is really a Xidan where every inch of land is valuable. It's really not thanks to his hard work, it's incredible!

Hong Yanwu's eyes shimmered as he wrote the last stroke on the paper. Without delay, he waved goodbye to everyone, got into a kid's car directly, and found a phone to inform Song Guofu to go.

Next, let's talk about Song Guofu.

Think about it, even Hong Yanwu is still so surprised, can that kid still remain calm?

Twenty minutes later, in the midst of yawning, I finally waited for Hong Yanwu to report the phone call of the statistics. Song Guofu was sleepy at all. Even because I was so excited, I almost had insomnia.

Because he calculated, this number should be multiplied by thirty, and if calculated on a monthly basis, among the thirty-six bazaars in Xicheng District, the clothing night market is already considered to be the top ten.

But the question is, what is the size of the other bazaars that can reach such a flowing scale?

The four farmers' markets of Di'anmen, Deshengmen, Huangsi and Xihai cover a total area of 20,000 square meters and accommodate a total of 2,100 stalls.

This year, the investment of 300,000 yuan has just been completed, and the Guanyuan and Chengfang Street, which have just been rebuilt, belong to closed farmers' markets. That's the size of three or four hundred stalls.

But what about the night market, just fifty-six tricycles, can follow closely, what does this mean?

Not only does it show that Hong Yanwu's eyes are really poisonous, but he can see things accurately. It also shows that the effectiveness and achievements of this market far exceed the expectations of the district leaders, and there is still great potential to be tapped in the future. It's hard not to be taken seriously.

Of course, it also shows that he has made achievements in his work, and he has not run away when he was promoted to section chief. The future is certainly bright.

In this way, the more he thought about it, the more excited he became, Song Guofu was gearing up in the living room, smoking half a box of cigarettes, drinking two gases of catechu, and wandering around from eleven o'clock to two o'clock at night without sleeping.

Later, his own father was troubled by his movements.

When Director Song roughly understood the situation, he was happy, but he also reprimanded him.

scolded him for getting carried away, scolded him for being happy. said that he was too happy, and if you don't wear an official hat on your head, it won't be yours, and it's not over here. What should I do if I don't sleep well and miss something the next day?

In addition, he also reminded him that it was time to fully cooperate with the leader to sing the big show. You must remember that it is better to be clumsy than to be clever now, let you do whatever you want, but don't go any further. Otherwise, you don't know how to converge and don't know how to make way for the leader, so you just wait for bad luck.

In this way, Song Guofu's mood calmed down a little, and he honestly went back to the house to sleep.

If you want to say that it is because of his "filial piety", I really couldn't help it, and didn't tell him about the agreements he reached with Hong Yanwu in private.

Otherwise, I can't help but wonder about this matter, if I can't figure it out in the second half of the night, it will be Director Song's turn to be unable to sleep.

People say that the higher the level of leadership, the more calm it is, and the next day, Song Guofu understood that this definitely made sense.

Because not to mention the deputy district chief, even the deputy director of their sub-bureau did not show the kind of emotion and surprise he imagined when he learned of the turnover of 15,000.

Although it had been a night, they probably had a certain amount of anticipation and mental preparation. It has to be said that the psychological quality of the leaders is excellent, and all of them are masters of playing cards. That's it, and it's enough for him to practice.

But even so, as he reported every day, the turnover was getting higher and higher day by day. The two leaders gradually couldn't bear it.

The next day, fifteen thousand six ...... On the third day, seventeen thousand three ...... On the fourth day, it suddenly reached 20,000!

Finally, Song Guofu got his wish and felt the gaffe of the two leaders.

When he heard that he had broken through the 20,000 mark, his immediate boss widened his eyes, and the teacup in his hand spilled.

The same is true in the district, the moment the phone was turned on this day, the deputy district chief on the phone shouted "How much?" almost deafened Song Guofu's ears.

Actually, this is not surprising.

You know, if calculated according to this number, the monthly turnover of the clothing night market can reach 600,000, which has completely surpassed all the bazaars in Xicheng District.

What about Xidan shopping mall? The annual sales volume is only 140 million. And how much of it is the clothing category? It's only 10 million.

Think about it, if a small clothing night market really surpasses all the bazaars, wouldn't it be surprising enough if sales catch up with the largest department store in Xicheng District?

What's more, for a long time, because textile factories only blindly pursue output value, deliberately avoid production difficulties, and ignore the real market demand, too many chemical fiber products have been produced.

These materials are distributed to the following factories according to the unified purchase and sales policy, and can only continue to process and produce, and then the production and marketing are naturally not right, although the goods are paved into the shopping mall, it is very difficult to sell.

As a business leader, the deputy district chief on the phone has been having a headache about how to solve this problem. Now there is finally a hope for a solution. How could he not be excited?

So the deputy district chief couldn't sit still any longer. Immediately decided to make a special decision, and immediately organized a meeting to discuss the development direction of the clothing night market.

At the same time, it is also necessary to study how to provide a new source of goods for the self-employed people of the "clothing night market", whether the backlog of factories in the district should be fully released, and the problem of genuine inventory of clothing companies should be partially released.

Coincidentally, at this very moment, the "Beijing Evening News" and Hong Kong's "Ta Kung Pao" also added a fire. Their reports on the clothing night market have also been published.

On November 19, 1981, in a rather eye-catching position on the second page of the "Beijing Evening News", an article entitled "The First Clothing Night Market in Beijing Opened, and the Promotion of Chopsticks Was Highly Praised" was published.

The accompanying photos not only include photos of district leaders cutting ribbons, but also the scene of Song Guofu bravely shouldering heavy burdens during the inspection of the leaders.

In addition to focusing on the original intention of the district government to run the clothing night market, the article also focused on the hot business scene on the opening day. At the same time, it also gave a detailed introduction and full praise for the business order, commodity variety, price advantage and this novel promotion method of the clothing night market.

To put it bluntly, this is really equivalent to a free full-page advertisement, which almost half of the people in Beijing know about this high-quality and inexpensive "clothing night market".

It can be seen from this that the reason why the sales on November 20 can exceed 20,000 yuan in one fell swoop is probably like this.

The relevant report of "Ta Kung Pao" on November 21, 1981 was titled "Beijing is the City That Never Sleeps". The picture distributed is a panoramic view of the brightly lit greenhouse and thriving business during business hours.

The foothold of this article is obviously higher, mainly analyzing the serious shortage of commercial services in Beijing.

Although there is no lack of irony in the article that the development of Beijing in recent years has been "extraordinary weather and many inconveniences", it also affirms the night market as a relatively active form of business.

For example, the article wrote, "In this way, the night of the capital can be regarded as a commercial light, and active lights and shadows appear on both sides of the street. We look forward to the emergence of more night markets, so that the capital can be transformed away from the nature of the big countryside and into a real city. ”

So the clothing night market is on fire, completely on fire.

From the seventh day onwards, not only did compatriots from Hong Kong, Macao and Taiwan come back to see the freshness, but sales also began to move towards a higher peak.

On the tenth day, on the day that Song Guofu was officially appointed and promoted to the chief of the main section, the daily sales of the night market had climbed to 24,000 yuan.

However, in the end, it still failed to break through the 25,000 yuan mark expected by the district, because from the 11th day, sales plummeted again, and even hit a new low, to about 10,000 yuan.

This is because the backlog of the most popular varieties such as autumn clothes and autumn pants, velvet pants, rayon, and sweaters has been cleared. The clothing company's warehouse is also only available for the store to buy genuine goods.

It can be seen that no matter how good the market is, there must be a sufficient supply of goods.

Fortunately, at this time, the discussion of the district government also came to a conclusion because of the benign feedback from the society and the affirmation of the municipal government.

In the end, the district government decided that not only all the factories in the district had a backlog of products, but also fully opened the "clothing night market". Genuine goods of chemical fiber fabrics of clothing companies can also be opened to the "clothing night market".

As a result, when leather shoes, cotton shoes, cotton hats, socks and other things are put on the market, the sales situation begins to gradually improve.

Eventually, after experiencing fluctuations, the daily sales amount recovered to about 167,000.

And the resulting significance and impact are even more far-reaching.

On the one hand, it is those two reports that give the significance of the benchmark event of the clothing night market, which makes it leave a strong mark in the history of commercial services in Beijing.

So much so that in the future, when many people talk about the clothing self-employed in Beijing, the consensus is that the first group of people developed from this clothing night market.

On the other hand, because this canopy night market, which should not have appeared in history, has replaced the chaotic small market that only relied on "painting the ground as a prison" to house street vendors in the original history.

It has also indirectly changed the form and pattern of the retail industry in Beijing, greatly accelerating the development process of lighting equipment, neon signs and light box advertising.

For example, the night market in Donghuamen will appear a full year in advance.

For another example, the department store in Wangfujing will soon imitate Xidan at the request of the district government, set up a greenhouse in the empty field in front of its own door, and open a night market that specializes in dealing with unsalable goods at a selling price.

And all this is not something that Hong Yanwu, who is the operator behind the scenes, could have predicted in advance.

He changed history again.

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