451 Chrysler's causes and consequences

I have to say that the 90s was a bit of a crazy era, perhaps because we are about to enter the next new century, and all walks of life around the world are in the stage of preparing for the new century, and therefore, mergers and acquisitions in major industries are everywhere.

For example, Li Feng was involved in the military industry, and carried out a series of mergers and acquisitions in a series of military enterprises of the United States imperialism, which eventually formed the combination of the five major military industrial departments of the United States imperialism; similarly, it also included the luxury industry, forming the three giants later.

In fact, in the traditional automotive industry, with the continuous increase in international oil prices, the consumption cost of automobiles is also rising, and mergers and acquisitions between major car giants are also ubiquitous.

Among them, the most famous is the merger of Mercedes-Benz and Chrysler in the first half of 98, of course, it is said that it is a merger, in fact, it is Mercedes-Benz that acquired Chrysler, and the acquisition amount reached 36 billion US dollars.

Naturally, the $36 billion cannot be all cash, and it is generally acquired in the form of cash and shares, which is said to be a merger of two companies, and the new company is called DaimlerChrysler Group.

At its peak, the market value of DaimlerChrysler reached more than $100 billion, but later results showed that it was obviously a mistake after the merger of the two, Chrysler lost money year after year, and the market value of DaimlerChrysler fell to more than $20 billion, which was not as good as the two major companies before the merger, and finally before the financial crisis, Chrysler was repurchased back to the United States for $7.4 billion.

It's a pity that it was a Wall Street financial institution that later spent 7.4 billion to acquire Chrysler, and people are more concerned about the play of financial capital, and the Chrysler Group itself has a strong financial institution, so this Wall Street capital is actually more interested in the financial institution division of Chrysler Corporation than operating an automobile industry company.

In the end, after the outbreak of the financial crisis, Chrysler ended in bankruptcy liquidation, and later among the three major automobile groups of the United States imperialism, General Motors also went bankrupt, well, the two major automobile pride of the United States imperialism went bankrupt.

……

"You said that Chrysler is going to bring in the rest of the capital to use against this old Kirk, do you know who?"

After thinking of this, Li Feng couldn't help but ask with great interest, it's not that he wants to buy Chrysler, after all, it is really not cost-effective to spend tens of billions to acquire, you must know that it will only cost billions to buy it back from the Germans in the future. The gap between tens of billions now and billions in 8-10 years is too big.

"I don't know, but it's said to be a car giant, and it's about a few car companies in Europe. Mike John thought for a moment and replied.

In fact, it can be said that the merger between Chrysler and Mercedes-Benz was very hasty, and the result of the previous life was that the contact began not long after the New Year of '98, and then the two companies merged in just a few months.

For such a merger between auto giants, it is a bit too fast to complete in such a short period of time, of course, some people may say, John, your own companies are not very fast when they acquire enterprises.

In fact, Li Feng's companies are the largest controlling shareholder, pay attention to the 'holding', to put it more bluntly, it is Li Feng alone who has the final say.

As long as Li Feng wants to make sure that he does this, he only needs to implement it, and again, Li Feng mostly buys it directly with cash, which will be a lot less troublesome, after all, cash is king.

And such as Chrysler, Mercedes-Benz group, the shares in which can be very complex, even if the control family may only be about 10-20% of the shares, think of Chrysler, Kirk after occupying almost 10% of the shares, become the largest individual shareholder, you can imagine.

In such a large group merger case, it is necessary to balance the interests of all parties, and the game can never be completed in a short period of time.

……

"According to my understanding, in fact, the Chrysler merger was carried out under the promotion of Kirk, although I still don't know which European automobile group Chrysler will merge with, but with Chrysler's market share on the side of the United States and the market atmosphere of European car companies in Europe, such a perfect merger is a perfect merger.

In the United States, Chrysler, Ford, and General Motors occupy the main market, while Volkswagen, Mercedes-Benz, etc., as European car companies, have a very small market share and are almost negligible.

Through such a merger, both parties can enter the market through each other's enterprises, so as to expand their market share, at least on the surface it looks perfect, and the combined car company will definitely be sought after by the market. As Chrysler's largest shareholder, Kirk must have been one of the winners, and he could make huge gains simply by cashing out his shares.

Kirk bought 9.8 percent of the shares in 90, and why didn't he increase it, so as not to trigger the red line of 10 percent of the shares, and the president of Chrysler at that time was the 'national hero' of the United States - Lee Ekka.

In '92, Ikeka was forced to leave the board of directors and was replaced by today's Eaton, and Kirk had a bad relationship with Chrysler's board of directors and the rest of the shareholders since then, and in '95, Kirk united with Icka and proposed to buy Chrysler for the first time.

Eventually, Chrysler's board of directors, management, and shareholders made the decision to buy back the shares, which won the confidence of Wall Street investors and shareholders, and Kirk's acquisition plan was ultimately ruined.

Although the acquisition plan failed, and Ekka completely distanced himself from Chrysler, Kirk was still Chrysler's personal largest shareholder, and he proposed to increase the shareholder dividend, and united Chrysler's financial director, Jerry York.

However, Jerry cooperated with Kirk and persuaded many investors and banks on Wall Street to provide funds and loans for Kirk's acquisition of Chrysler again, and Chrysler faced Kirk's hostile takeover for the second time.

Losing the support of Wall Street, obviously, it was also in this situation that Chrysler had to ask for help, under the premise that Wall Street clearly supported Kirk, there were almost no allies in the United States, and therefore, Chrysler looked at the world, and European car companies were obviously the best choice. ”

……

After the explanation of Mike John, a senior 'Autobot', Li Feng finally had a certain understanding of the grievances between the gambling king Cork and Chrysler, and he had to feel that the gambling king deserved to be the gambling king, and the old guy was really powerful.

In fact, the history of the previous life was like this, when Chrysler and Mercedes-Benz merged, the stock price soared, and soon the market value reached its peak, exceeding 100 billion US dollars, and at that time, Kirk sold off his shares, probably accounting for about 4.9% of the entire DaimlerChrysler Group, making a big profit.

At that time, the value of the gambling king Cork doubled from billions of dollars to tens of billions. People have to feel that ginger is still old and spicy.

Similarly, in later generations, they invested in GM and Ford, accounting for the same shares as when they were first in Chrysler, and both became the largest individual shareholders of the two major car companies, perhaps they tasted the sweetness in Chrysler.

Seeing Li Feng fall into deep thought, Mike John couldn't help but say with a look of expectation: "BOSS, what do you think?"

"Chrysler, now is not the time!"

“……”