763 Li Feng's 'conservative' strategy and ambition of the bank

Li Feng has always attached great importance to his financial and banking industry, after all, this is one of the core industries that Li Feng has always cared about the most, especially the commercial retail banking business, which Li Feng attaches the most importance to.

Although Li Feng was not a financial expert in his previous life, thanks to the outbreak of information in later generations, the news of some global financial giants can always be seen, especially in the 10 years before and after the new century, several consecutive financial crises, among which there are financial giants who cannot support the fall, such as Bear Stearns, Lehman and so on;

There are also financial giants that have taken advantage of the rise of the situation, such as some European financial consortia such as the Royal Bank of Scotland, and some have always been stable and standing, such as Wells Fargo, Bank of America, **** and other giants that have always stood at the top of global finance.

In the 08 financial crisis of later generations, together with financial giants like Citigroup, they even almost went bankrupt for a time, although Citigroup and Wells Fargo, Bank of America, **** and other so-called American banking giants, the foundation is still lacking, especially in the ability to resist risks compared with the other three giants are much weaker.

In the final analysis, Citi was formed from the 1:1 merger of the original Citibank and the Traveler Group, and the original Traveler Group was not dominated by commercial banks, which also led to the fact that although Citigroup is also a large commercial retail bank, in fact, the majority of its assets and core industries are actually in financial derivatives and other industries with relatively greater risks in addition to commercial retail banks, such as securities and futures.

Looking at the ebb and flow of these financial giants, it can be seen that commercial retail banks and stable insurance and financial giants, although the returns of these giants may not be as high and as beautiful as those in financial derivatives and other giants in ordinary times, but they are stable and safe and have low risks.

When the crisis came, such as Bear Stearns, Lehman and other prestigious giants could not support it, they suddenly found that such as rich countries, Americas, **** and so on, these usually stable giants began to exert their strength, and then people will see the news that Lehman, Bear Stearns and other bankruptcies and acquisitions.

From the very beginning of his involvement in the banking industry, Li Feng's strategy for banks was actually aimed at a stable commercial bank like Wells Fargo, and the bank naturally had a corresponding financial derivatives department, but these were only useful supplements to the banking group as a financial group, but not the core.

Such a development and business strategy seems conservative, but it has been stable for a long time, and Li Feng really doesn't need to be too aggressive now, and he will shoot when he should act, like a dormant crocodile, this is what Li Feng himself wants.

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By studying these commercial giants such as Wells Fargo, you will find that their core business philosophy and values are 'customer-centric', and the bank's goal is to meet all the financial needs of customers and help them succeed financially. The bank's services are customer-centric, not product-centric, which runs through product design, sales and service, and has become the core concept and development driving force of giants such as Wells Fargo.

And those giants that rely on products as the center, once there is a financial crisis in the future, when these products become a big problem, such as the subprime mortgage crisis or something, that is when these giants fall.

Similarly, we can be surprised to find that in the core business philosophy of the Royal Bank of Scotland, it is also 'customer-centric' rather than 'product-centric', and the cost utilization rate of such a bank is much lower than that of ordinary financial groups, which has a natural advantage in anti-risk.

The control of risks has always been the focus of Li Feng's concern, after restructuring and running-in, now CSCB has also reduced the cost utilization rate to about 60%, and according to Li Feng's discussion plan with Jamie Dimon and Wu Jianmin, it is expected that within 1-2 years, the cost utilization rate will be reduced to about 50%.

On the one hand, we should step up the layout of the financial banking industry and strengthen the strength of the banking group in all aspects; on the other hand, we should also prepare for the infinite possibilities in the future, after all, the global financial crisis in 08 is too famous, but the word crisis has shown that the crisis is naturally accompanied by huge opportunities and opportunities.

Thinking about the news of the bankruptcy and acquisition of various financial groups after the outbreak of the global financial crisis in later generations, Li Feng has always felt that he now has the strength to get a piece of the pie, but he still needs to be hard to strike iron, and now is the time to dig a solid foundation.

Li Feng, who has lived two lifetimes, has heard of international financial giants such as Wells Fargo and the Royal Bank of Scotland, and these two banks in later generations have been crazy to expand in the 08 financial crisis, which is the model that Li Feng hopes to use for his bank in the future.

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Seeing that Jamie Dimon and Wu Jianmin, two generals and financial wizards, had left, Li Feng turned his attention to the two thick documents in his hand, which were the gains of the two leading the team from Brazil and the United Kingdom.

Brazil naturally does not want to mention, because Brazil since the 90s, especially after the Mexican financial crisis in 95, the Brazilian government's continuous domestic economic reform, involving the financial banking industry is naturally privatization reform, allowing foreign capital to enter the Brazilian financial banking industry, etc.

At the beginning, thousands of banks in Brazil, most of them were in the bankruptcy stage, including the Bank of São Paulo State and other large domestic banks were taken over by the government, from 95 years after the financial reform, to the current 99 years, the entire Brazilian financial banking industry is called a storm.

There are now just over 200 banks left in the past of more than 1,000 banks, and according to Brazil's domestic reform policy, there will continue to be fewer and more mergers in the future, so on the bright side, Brazil's financial order has indeed changed and gradually improved.

On the other hand, as a result of such financial reforms, the power of the state has become smaller and smaller in Brazil's financial banking sector, and the proportion of private banks, private banks, and foreign banks has risen to more than 50%.

The acquisition of the Bank of São Paulo did not waste much effort, after all, this was originally the core policy of Brazil, and besides, the bank itself is about to go bankrupt, under the supervision of the government, and the government is happy to see that it can receive foreign capital, and the core is the dispute over equity.

Although CSCB did acquire Banco de São Paulo, it is one of the top 10 banks in Brazil, and if something goes wrong, it will have a big impact.

Among the shareholders of the Bank of São Paulo today, except for Li Feng's CSCB Financial Group, which has become the controlling shareholder and has obtained 65% of the shares, the remaining 35% of the shareholders include equity funds represented by the São Paulo State government, as well as forces such as the Brazilian 'central bank' such as Banco do Brasil, and some shareholders who were originally unwilling to give up in the state of São Paulo.

Of course, in the future, although CSCB Financial Group still has a banking license from the Bank of the State of São Paulo, it will operate under the unified CSCB brand, and the Bank of the State of São Paulo will consider itself the Brazilian branch of CSCB to the outside world.

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In addition to Wu Jianmin's responsibility, the first thing Jamie Dimon did after taking office was to be responsible for the acquisition of the two major commercial banks in the United Kingdom, namely Abi National Bank and Union Leicester Bank, these two banks are in the top 10 in the UK today, relatively behind, but after all, they belong to the top 10, and they are also considered to be the big banks in the United Kingdom.

This acquisition, coupled with the small number of Standard Chartered branches in the UK, although the previous Standard Chartered Bank claimed to be a UK bank, in fact, it has very little business in the UK, and it is only headquartered in the UK, but there is always a small amount of business.

According to the documents reported by Jamie Dimon, after the integration of the three banks, they can become an all-round bank in the United Kingdom, with more than 1,100 business outlets, and the original three add up to more than 1,300, but after the integration, more than 200 will be closed, after all, some of them are duplicated because of previous industry competition.

The closure of so many branches will naturally require layoffs, when the bank CSCB will lay off 1,500-2,000 people, the newly established CSCB UK branch in addition to CSCB direct control of 67%, the remaining 33% of the shares, there are government-controlled financial investment companies occupy 15% of the shares, there are royal funds and the Duke of Westminster fund control 8%, and the original two major banks of those shareholders and family forces together about 10%.

In this regard, Li Feng is very satisfied, although he cannot be 100% wholly controlled, but 67% of the shares are enough, and the British government, the royal family and the big nobles, the power of the original two banks, it can be said that Li Feng can really gain a foothold in the UK now.

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Finally, there is some information about the Royal Bank of Scotland, Jamie Dimon put forward some opinions, saying that it is to replace the Bank of Scotland and cooperate with the Royal Bank of Scotland to acquire NatWestminster Bank, and Li Feng's CSCB UK branch can consider accepting the UK part of NatWestminster Bank's business, so that the CSCB UK branch can further strengthen its strength.

After all, Royal Bank of Scotland has excellent strength in the United Kingdom, with branches all over the country, the acquisition of NatWest Bank is more to take a key step out of the UK and into the world with the help of this acquisition, and more attention is paid to the business of NatWestminster Bank outside the UK.

Similarly, in this way, Li Feng's CSCB will not only become the fourth largest bank in the UK, but will even become a shareholder of the Royal Bank of Scotland, receiving the dividends of the future expansion of the Royal Bank of Scotland.

Finally, CSCB and the Royal Bank of Scotland will become the best allies, which is very helpful for the future of CSCB, after all, the time for CSCB to be combined is too short, although whether it is Standard Chartered or Standard Bank, etc., has a long history, but after all, the new bank was formed by Li Feng, the new boss, to put it bluntly, lacks heritage.